The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton delves into the critical need for auto repair shops to offer customer financing options, a topic of growing importance in the industry. He begins by addressing the pressing challenges that many auto repair shops face today, such as low car counts and declining repair orders. These issues can significantly impact a shop's bottom line, making it essential for shop owners to find innovative solutions to attract and retain customers.

Chris emphasizes that offering multiple financing options can be a game-changer for both customers and auto repair shops. For customers, financing provides a way to manage unexpected repair costs without straining their budgets. This is particularly important in situations where a sudden car breakdown can lead to financial stress. By providing flexible payment solutions, shops can help alleviate this burden, making it easier for customers to approve necessary repairs.

Throughout the episode, Chris shares valuable insights on various financing providers available in the market. He discusses the pros and cons of each, helping shop owners make informed decisions about which providers might best suit their needs and those of their customers. Chris also highlights the benefits of financing for auto repair shops, such as increased sales, improved customer satisfaction, and enhanced customer loyalty.

Furthermore, Chris offers practical strategies for effectively communicating financing options to customers. He stresses the importance of clear and transparent communication, ensuring that customers fully understand their financing choices and the terms involved. By doing so, shops can build trust and foster long-term relationships with their clientele.

The episode also features a sponsorship mention for Shop Marketing Pros, a marketing company specializing in services for auto repair shops. Shop Marketing Pros is recognized for its expertise in helping shops enhance their marketing efforts, attract more customers, and ultimately grow their businesses. Their sponsorship underscores the importance of strategic marketing in conjunction with offering financing options, as both elements are crucial for the success of modern auto repair shops.

Introduction to Financing (00:01:26)

• Discussion on the importance of financing options for customers in auto repair shops.

Current Challenges in Auto Repair (00:02:38)

• Overview of low car counts and declining average repair orders affecting repair shops.

Importance of Customer Financing (00:03:43)

• Financing options are essential for building consumer trust and increasing average repair orders.

Unexpected Expenses and Financing Solutions (00:04:58)

• Highlighting how financing helps customers manage unexpected repair costs effectively.

Types of Financing Options (00:06:10)

• Introduction to various financing providers and their benefits for customers and shops.

Making Financing Accessible (00:08:17)

• Strategies for simplifying the financing process and making it more accessible to customers.

Communicating Financing Options (00:09:27)

• Importance of consistently informing customers about financing options at every touchpoint.

Benefits of Offering Financing (00:12:50)

• Discussing how financing increases average repair orders and customer retention.

Call to Action for Shops (00:13:56)

• Encouragement for shops to start offering and promoting financing options to enhance customer relationships.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching provides an in-depth exploration of managing parts costs in auto repair businesses, a critical aspect of maintaining profitability and efficiency. He begins by outlining effective strategies for handling core returns, which are essential for recouping costs and maintaining good relationships with suppliers. Chris emphasizes the importance of having a systematic approach to managing new part returns, ensuring that any defective or unnecessary parts are returned promptly to avoid unnecessary expenses.

Furthermore, Chris highlights the significance of a well-organized receiving process. By implementing clear procedures and assigning accountability, auto repair shops can minimize errors and streamline operations. This organized approach not only reduces costs but also enhances the overall workflow within the shop.

In addition to parts management, Chris discusses the often-overlooked area of shop supplies. He stresses the need for careful monitoring and management of these supplies to prevent waste and ensure that they contribute positively to the shop's bottom line. Implementing a structured parts matrix is another key strategy Chris recommends. This matrix helps in setting appropriate pricing levels for parts, ensuring that the shop remains competitive while also maintaining healthy profit margins.

Chris also underscores the necessity of regularly evaluating these processes. By doing so, auto repair businesses can adapt to market trends and inflation, ensuring that their strategies remain effective and relevant in a constantly changing industry landscape.

Sponsored by Shop Marketing Pros, the episode also highlights the critical role of effective marketing strategies for auto repair shops. Chris points out that in addition to managing costs, attracting and retaining customers through strategic marketing is vital for the long-term success of any auto repair business. The sponsorship by Shop Marketing Pros serves as a reminder of the interconnectedness of operational efficiency and marketing prowess in driving business growth.

Introduction to Parts Management (00:00:11)

• Coach Chris Cotton introduces the importance of managing parts costs in auto repair shops.

Core Returns Importance (00:02:13)

• Discusses the significance of tracking core returns to avoid losing money on refundable deposits.

New Part Returns Management (00:04:40)

• Explains how to manage new part returns to minimize errors and losses.

Receiving Process for Parts (00:07:57)

• Emphasizes the need for an organized receiving process to prevent mix-ups and errors.

Shop Supplies Overview (00:10:49)

• Highlights the importance of shop supplies in parts costs and how to manage them effectively.

Parts Matrix Implementation (00:14:28)

• Discusses the necessity of using a structured parts matrix for pricing and profitability.

Regular Evaluation of Processes (00:16:45)

• Encourages regular evaluation of parts processes to ensure efficiency and adaptability in the business.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton takes center stage to expertly guide aspiring auto repair technicians through the intricate financial essentials necessary for launching a successful auto repair business. With his wealth of experience and knowledge, Chris delves into critical topics that form the backbone of a thriving business, such as budgeting, labor rates, and operating expenses. He offers a wealth of practical tips and real-life examples, ensuring that listeners can easily grasp and apply these concepts to their own ventures.

Chris places a strong emphasis on the importance of maintaining a clear separation between personal and business finances, a fundamental practice that can prevent future financial complications and ensure the business's financial health. He also discusses the necessity of setting appropriate labor rates, a crucial factor that directly impacts profitability and competitiveness in the market. Understanding and managing costs is another key area Chris covers, providing insights into how technicians can effectively control expenses to maximize their business's financial performance.

In addition to these financial fundamentals, Chris highlights the critical role of marketing in the success of an auto repair business. He promotes Shop Marketing Pros, a company renowned for its specialized services tailored to the needs of auto repair shops, underscoring the importance of leveraging expert marketing strategies to attract and retain customers.

Overall, this episode serves as a comprehensive financial roadmap for technicians who aspire to transition into successful shop owners. With Chris Cotton's expert guidance, listeners are equipped with the knowledge and tools needed to navigate the financial landscape of the auto repair industry confidently.

Introduction and Sponsorship (00:00:05)

• Coach Chris Cotton introduces the podcast and promotes Shop Marketing Pros for auto repair business marketing.

Post-Thanksgiving Reflections (00:01:05)

• Chris shares insights on the light business week before Thanksgiving and discusses consultations with aspiring shop owners.

Identifying Budgeting Challenges (00:02:09)

• He addresses the common struggles of technicians transitioning to shop ownership, particularly with budgeting and resources.

Building a Blueprint for Success (00:02:45)

• Chris outlines the plan to create a financial blueprint for a potential shop owner, focusing on sales and budgeting.

Location Considerations (00:03:06)

• He emphasizes the importance of choosing a proper location for the shop to avoid community issues.

Financial Planning for Owners (00:04:10)

• Discussion on how aspiring owners can sustain their income and manage cash flow during absences.

Understanding Business Expenses (00:05:06)

• Chris highlights the various expenses involved in running a shop, including utilities and licensing fees.

Starting with a Budget (00:06:17)

• He discusses the importance of having a financial cushion and outlines options for starting on a budget.

Labor Rate Calculation (00:07:24)

• Chris explains how to determine the labor rate based on current earnings and benefits.

Estimating Weekly Labor Sales (00:11:02)

• He calculates potential labor sales for a week based on the established labor rate and hours worked.

Operating Expenses Breakdown (00:15:10)

• Chris discusses how to calculate operating expenses needed to run the shop effectively.

Importance of Sales Tax (00:16:30)

• He warns about the significance of managing sales tax correctly to avoid issues with state authorities.

Final Thoughts and Call to Action (00:17:34)

• Chris encourages potential shop owners to reach out for tailored advice and reiterates the sponsor's importance.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

**Podcast Episode Summary: The Weekly Blitz with Coach Chris Cotton**

In this engaging episode of "The Weekly Blitz," Coach Chris Cotton, a renowned auto repair business coach, delves into the essential elements that contribute to becoming the premier auto repair shop in your community. Coach Cotton begins by emphasizing the significance of establishing a culture of accountability within the workplace. He explains that when each team member takes responsibility for their actions and outcomes, it creates a foundation for success and continuous improvement.

Furthermore, Coach Cotton discusses the importance of fostering teamwork among employees. He suggests that a collaborative environment not only enhances efficiency and productivity but also boosts morale and job satisfaction. By encouraging open communication and mutual support, team members are more likely to work together towards common goals, ultimately benefiting the business as a whole.

Delivering an exceptional customer experience is another key focus of the episode. Coach Cotton points out that while having the latest tools and offering competitive prices are important, they are not the sole determinants of success. Instead, he argues that true excellence is achieved when every employee is committed to maintaining high standards and consistently exceeding customer expectations. This dedication to quality service helps build a strong reputation and encourages repeat business.

Coach Cotton also highlights the critical role of leadership in cultivating a positive and productive workplace culture. Effective leaders set the tone for the organization, modeling the behaviors and attitudes they wish to see in their team. By providing clear direction, support, and recognition, leaders can inspire their employees to strive for excellence in every aspect of their work.

Finally, Coach Cotton underscores the importance of building trust and loyalty with customers. He explains that every interaction with a customer is an opportunity to reinforce their confidence in the business. By consistently delivering on promises and addressing any concerns promptly and professionally, auto repair shops can establish long-lasting relationships with their clients, ensuring sustained success in a competitive market.

Introduction to the Episode (00:00:18)

• Coach Chris Cotton introduces the podcast and its focus on supercharging auto repair businesses.

Podcast Recommendations (00:01:23)

• Chris highlights other podcasts on the aftermarket radio network worth checking out.

Inspiration from Previous Episode (00:02:38)

• Chris discusses insights gained from a previous episode with Cecil Bullard about being the best shop.

Creating a Culture of Accountability (00:03:56)

• The importance of fostering accountability among employees to achieve the goal of being the best shop.

Defining the Best Shop (00:04:54)

• Being the best shop is a commitment reflected in every operational aspect, not just tools or prices.

Employee Engagement and Culture (00:06:02)

• The significance of a positive culture where employees thrive and contribute to customer experience.

The Role of Accountability (00:07:20)

• Accountability is essential; employees must hold themselves to high standards for the shop's reputation.

Steps to Accountability (00:08:25)

• Chris outlines practical steps for employees to demonstrate accountability in their roles.

Building a Standard of Excellence (00:09:31)

• Establishing a standard of excellence leads to a desirable workplace and loyal customers.

Legacy of Excellence (00:10:29)

• Being the best shop is about building a legacy and creating growth opportunities for employees.

Closing Remarks (00:11:33)

• Chris thanks listeners and emphasizes the importance of a positive mindset in the auto repair business.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delivers an inspiring message aimed at empowering auto repair shop owners to break through self-imposed barriers and unlock their full potential as effective business leaders. Throughout the discussion, he emphasizes the critical importance of cultivating a positive mindset, maintaining accountability, and taking bold, decisive actions to achieve one's dreams within the auto repair industry. Chris underscores the notion that the most significant obstacles shop owners face are often internal rather than external, suggesting that self-doubt and fear can hinder progress more than any market condition or competition.

To combat these internal challenges, Chris advocates for the transformative power of coaching, which can provide fresh perspectives and a structured framework for accountability. He believes that having a coach can help shop owners see their businesses from a new angle, identify areas for improvement, and stay committed to their goals. This external support can be crucial in helping them navigate the complexities of running a successful auto repair shop.

The episode is sponsored by Shop Marketing Pros, highlighting the essential role that tailored marketing strategies play in supporting the growth and success of auto repair shops. By leveraging targeted marketing efforts, shop owners can effectively reach their desired audience, enhance their brand visibility, and ultimately drive more business. The sponsorship underscores the synergy between effective coaching and strategic marketing, both of which are vital components in the journey toward achieving sustained success in the auto repair industry.

Introduction to the Episode (00:00:20)

• Coach Chris Cotton introduces the episode and its focus on empowering auto repair shop owners.

Sponsorship Acknowledgment (00:01:21)

• Chris thanks Shop Marketing Pros for their support and highlights their unique marketing strategies.

Unlocking Your Potential (00:02:24)

• Discussion on the importance of getting out of your own way to unlock personal and business potential.

Identifying Internal Barriers (00:03:30)

• Chris emphasizes that the biggest obstacles are often self-imposed rather than external challenges.

Dream Big and Act Boldly (00:04:33)

• Encourages listeners to let their dreams lead instead of being hindered by fear and doubt.

The Role of Coaching (00:05:50)

• Explains how coaching provides perspectives and accountability to help overcome self-imposed barriers.

Mindset Reset (00:06:52)

• Coaches help identify and reframe self-limiting beliefs to approach problems with confidence.

Defining Success (00:07:59)

• Coaches assist in clarifying what success looks like beyond just financial metrics.

Actionable Strategies (00:08:59)

• Discusses the importance of breaking down big goals into manageable steps for clarity.

Accountability in Coaching (00:09:59)

• Stresses the need for accountability to prevent falling back into old habits.

Visualizing Your Dream Shop (00:10:13)

• Encourages listeners to vividly imagine their dream shop and life to create a plan.

Taking Bold Action (00:10:13)

• Calls for committing to one bold step today to move closer to the envisioned goals.

Finding Support (00:10:13)

• Highlights the importance of surrounding oneself with supportive peers, coaches, or mentors.

Conclusion and Motivation (00:11:13)

• Chris motivates listeners to recognize their potential and take action towards their dreams.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," host Coach Chris Cotton offers auto repair shop owners a wealth of valuable insights aimed at enhancing their businesses. He begins by emphasizing the critical importance of conducting thorough repair order audits. These audits are essential for ensuring accurate record-keeping, which in turn fosters customer trust and satisfaction. By maintaining precise records, shop owners can avoid potential disputes and demonstrate transparency to their clients.

Chris then shifts the focus to improving service advisor phone interactions. He underscores the significance of active listening and empathy in these exchanges. By truly understanding and addressing customer concerns, service advisors can enhance the overall customer experience, leading to increased loyalty and repeat business.

As the year draws to a close, Chris provides strategic advice on finishing 2024 strong. He encourages shop owners to maintain their momentum and begin planning for 2025 with clear, measurable goals. By setting specific objectives, businesses can chart a course for sustained growth and success in the coming year.

Throughout the episode, Chris highlights the significance of cultivating a positive work culture. He explains how a supportive and motivating environment can lead to increased employee satisfaction and productivity. Additionally, he discusses the numerous benefits of coaching, which can provide shop owners with the guidance and support needed to navigate challenges and seize opportunities.

The episode concludes with a heartfelt expression of gratitude to the listeners for their continued support. Chris also extends his thanks to the episode's sponsor, Shop Marketing Pros, for their partnership and contribution to the show's success.

Election Update (00:02:07)

• Discussion on the recent elections and its impact on the business environment.

Importance of Repair Order Audits (00:03:08)

• Emphasis on maintaining accurate records and conducting repair order audits for business health.

Customer Experience and Transparency (00:04:10)

• The need for transparency with customers and sharing inspection results to build trust.

Technician Productivity Issues (00:05:15)

• Challenges with ticket assignments affecting technician productivity and customer service.

Service Advisor Phone Calls (00:07:31)

• The significance of mastering service advisor phone calls for customer relationships.

Finishing Strong in 2024 (00:09:47)

• Encouragement to maintain momentum and finish the year strong despite holiday distractions.

Planning for 2025 (00:11:55)

• Advice on setting goals and priorities for the upcoming year to ensure proactive growth.

Measuring Success (00:12:55)

• The importance of setting measurable goals and tracking progress for accountability.

Closing Remarks (00:14:03)

• Final thoughts on support for shop owners and the importance of a positive mindset moving forward.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of The Weekly Blitz, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the increasingly prevalent issue of "ghosting" within the auto repair industry's hiring process. Ghosting, a term that describes the sudden cessation of communication by either job applicants or businesses without any prior explanation, has become a significant challenge for both parties involved.

Coach Chris begins by examining the underlying reasons for this trend. On the applicant's side, factors such as receiving multiple job offers, feeling overwhelmed by the job search process, or simply deciding that a particular position is not the right fit can lead to ghosting. From the business perspective, a lack of structured follow-up processes, being inundated with applications, or changes in hiring needs can result in businesses inadvertently ghosting candidates.

The impact of ghosting is profound, affecting both job seekers and business owners. For job seekers, being ghosted by potential employers can lead to feelings of frustration, confusion, and a lack of closure, which can be demoralizing and impact their confidence in the job market. For business owners, ghosting by candidates can disrupt hiring timelines, lead to wasted resources, and create gaps in staffing that affect operations.

To address these challenges, Coach Chris offers several strategies aimed at mitigating the occurrence of ghosting. He emphasizes the importance of clear communication throughout the hiring process. This includes setting expectations from the outset, providing timely updates to candidates, and being transparent about the hiring timeline and decision-making process.

Furthermore, Coach Chris highlights the role of empathy in improving hiring practices. By understanding the pressures and challenges faced by job seekers, businesses can tailor their communication and engagement strategies to be more supportive and considerate. This approach not only reduces the likelihood of ghosting but also enhances the overall candidate experience.

The episode concludes with practical tips for auto repair shop owners to refine their recruitment processes. These include implementing structured follow-up procedures, utilizing technology to manage applications efficiently, and fostering a company culture that values open and honest communication. By adopting these strategies, auto repair shops can improve their hiring outcomes, reduce the frustration caused by ghosting, and build stronger, more reliable teams.

The Rise of Ghosting (00:01:05)

• Discussion on the troubling trend of ghosting in the hiring process and its impacts.

Why Ghosting is Increasing (00:02:16)

• Exploration of the reasons behind the rise of ghosting, including job market dynamics.

Employee Perspective on Ghosting (00:03:16)

• Insights into why job seekers ghost employers, including feeling undervalued and overwhelmed.

Business Owner Perspective on Ghosting (00:05:41)

• Challenges business owners face when candidates ghost them, including time and financial losses.

The Importance of Communication (00:08:03)

• Emphasis on the need for better communication and transparency in the hiring process.

Impact on Business Reputation (00:09:00)

• How consistent ghosting can negatively affect a business's reputation and public image.

Strategies to Reduce Ghosting (00:09:30)

• Suggestions for both parties to improve communication and reduce ghosting occurrences.

Creating a Welcoming Interview Process (00:10:05)

• Advice on how to create a respectful and engaging interview environment for candidates.

Follow Through After Interviews (00:11:05)

• Importance of following through with candidates to maintain professionalism and opportunities.

Conclusion and Acknowledgments (00:12:03)

• Wrap-up of the episode, encouragement for listeners, and thanks to the sponsor.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton delves into the potential impact of the 2024 presidential election on auto repair shop owners, offering a comprehensive analysis of the key issues that could shape the industry's future. He begins by examining the implications of small business support policies, highlighting how different candidates' approaches could influence access to funding, tax incentives, and overall business growth opportunities.

Coach Chris then shifts focus to workforce development, emphasizing the importance of training programs and educational initiatives that could be introduced or expanded depending on the election results. He stresses that a skilled workforce is crucial for shop owners to remain competitive and meet the evolving demands of the automotive industry.

Infrastructure spending is another critical topic discussed, as Coach Chris outlines how increased investment in roads, bridges, and transportation networks could lead to more business for repair shops due to higher vehicle usage. He also touches on the potential for regulatory changes, noting that shifts in environmental and safety regulations could affect shop operations and compliance requirements.

The discussion moves to minimum wage and labor laws, where Coach Chris analyzes how potential changes could impact labor costs and staffing strategies. He advises shop owners to stay informed about legislative developments and consider proactive measures to manage payroll expenses effectively.

Supply chain challenges are also on the agenda, with Coach Chris exploring how global economic policies and trade agreements resulting from the election could affect parts availability and pricing. He encourages shop owners to build strong relationships with suppliers and consider diversifying their sourcing strategies to mitigate risks.

Throughout the episode, Coach Chris emphasizes the importance of adaptability, urging shop owners to prepare for potential changes by reviewing their operations, budgeting for increased costs, and focusing on marketing efforts to attract and retain customers. He reassures listeners that maintaining strong customer relationships and operational efficiency will be key to navigating the evolving economic landscape, regardless of the election outcome. By staying informed and proactive, auto repair shop owners can position themselves for success in a dynamic and uncertain future.

Election Discussion Begins (00:01:11)

• Chris highlights the importance of the upcoming 2024 presidential election for auto repair shop owners.

Pros and Cons of the Election (00:02:13)

• A breakdown of potential advantages and disadvantages for auto repair businesses due to the election.

Support for Small Businesses (00:03:17)

• Discussion on potential small business tax credits and health insurance reforms from candidates.

Workforce Development Challenges (00:03:17)

• Focus on addressing the tech shortage through vocational training initiatives for the auto repair industry.

Infrastructure Spending Impact (00:03:17)

• How increased infrastructure spending can lead to more vehicle repairs due to wear and tear.

Potential Regulatory Changes (00:04:26)

• Concerns about new environmental regulations affecting business operations post-election.

Minimum Wage and Labor Laws (00:04:26)

• The impact of potential minimum wage increases and labor law changes on shop budgets.

Supply Chain Issues (00:05:28)

• Discussion on how international trade policies could affect parts pricing and availability.

Adaptability of Shop Owners (00:07:34)

• Emphasizing the importance of adaptability in business operations amidst changing political landscapes.

Preparing for Future Changes (00:08:31)

• Advice on budgeting and marketing strategies to navigate potential upcoming changes.

Customer Loyalty and Community Focus (00:08:31)

• The significance of building strong community ties and customer relationships during uncertain times.

Conclusion and Encouragement (00:09:38)

• Chris reassures listeners that challenges can be managed and encourages steady focus on business operations.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Chris Cotton of Autofix Shop Coaching returns to share his journey from coaching to becoming a shop owner at Firestone of Durango. In this episode, Chris dives deep into the challenges of purchasing a shop, revamping it with new technology, and ensuring a seamless operation while being an absentee owner. Discover how he turned around a business and the valuable lessons he learned along the way.

• Chris shares his experience of buying and managing a shop while remaining a hands-off owner.
• The importance of employee retention during transitions.
• Key insights into increasing shop profitability through technology and operational efficiency.
• How to negotiate and finance a business purchase for maximum benefit.
• Why consistent customer communication is crucial for shop success.

Thanks to our partner, NAPA TRACS

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

Thanks to our partner, Promotive

It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: [email protected]

Download a Copy of My Books Here:

• Wrenches to Write-Offs
• Your Perfect Shop 

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton delves into enhancing customer experience in the auto repair industry. He underscores that many customers have never encountered exceptional service, presenting a unique opportunity for shops to stand out. Chris shares practical tips for creating memorable interactions, emphasizing communication, trust, and personal connections. He advises making every touchpoint memorable, under-promising and over-delivering, and building trust through transparency.

Chris begins by discussing the importance of first impressions. He suggests that the initial phone call or visit to the shop sets the tone for the entire customer experience. He recommends training staff to greet customers warmly, listen attentively to their concerns, and provide clear, concise information about the services offered. By doing so, shops can immediately establish a positive rapport with their clients.

Next, Chris highlights the significance of ongoing communication. He advises shop owners to keep customers informed throughout the repair process, providing updates on the status of their vehicle and any unexpected issues that arise. This proactive approach not only keeps customers in the loop but also demonstrates the shop's commitment to transparency and honesty.

Chris also emphasizes the power of personal connections. He encourages shop owners to take the time to get to know their customers, remembering their names, preferences, and previous interactions. This personalized approach can make customers feel valued and appreciated, fostering loyalty and repeat business.

In addition to these interpersonal strategies, Chris discusses the importance of creating a comfortable and welcoming shop environment. He suggests investing in a clean, well-organized waiting area with amenities such as Wi-Fi, refreshments, and reading materials. A pleasant atmosphere can make the wait time more enjoyable and leave a lasting positive impression.

Sponsored by Shop Marketing Pros, the episode highlights the importance of marketing in attracting and retaining customers. Chris advises shop owners to leverage digital marketing tools, such as social media and email campaigns, to showcase their exceptional service and engage with their audience. He also recommends soliciting and showcasing customer reviews and testimonials to build credibility and trust.

The episode concludes with Chris encouraging shop owners to transform their services into unforgettable experiences. He reminds them that in an industry where exceptional service is rare, going above and beyond can set their shop apart from the competition. By focusing on communication, trust, personal connections, and a welcoming environment, auto repair shops can create loyal customers who return time and time again.

Introduction to Supercharging Your Auto Repair Business (00:00:05)

• Coach Chris Cotton introduces the podcast and its focus on enhancing auto repair business strategies.

The Concept of Customer Experience (00:01:01)

• Discussing the importance of customer experience in retaining clients and outshining competitors.

Understanding Customer Loyalty (00:02:10)

• Exploring reasons why some customers remain loyal despite poor service and the impact of experience.

The Customer Experience Gap (00:03:10)

• Highlighting the difference between basic service and exceptional customer experience in auto repair.

Making Touchpoints Memorable (00:04:11)

• Tips on ensuring every interaction with customers is professional and positive.

The Importance of Communication (00:05:25)

• Emphasizing clear and consistent communication to reduce customer frustrations and build trust.

Under-Promise and Over-Deliver (00:05:25)

• Encouraging shops to exceed customer expectations with timely service and added touches.

Building Trust through Transparency (00:06:30)

• Discussing the significance of honesty and transparency in auto repair to foster customer trust.

Creating Personal Connections (00:06:30)

• Strategies for personalizing service to enhance customer loyalty and satisfaction.

The Competitive Advantage of Experience (00:07:35)

• Explaining how superior customer experience can be a shop's strongest competitive edge.

Conclusion and Call to Action (00:07:35)

• Encouraging listeners to focus on creating unforgettable customer experiences to crush the competition.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook