Chris Cotton Weekly Blitz

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton delves deep into the intricate balance between focusing on future goals and reflecting on past experiences. He emphasizes the critical importance of learning from both successes and failures to inform future decisions, ensuring that each step forward is grounded in wisdom gained from previous endeavors. Coach Chris offers a wealth of practical strategies to achieve this balance, such as scheduling dedicated reflection time, maintaining a detailed journal to track progress and insights, and celebrating milestones to acknowledge and appreciate growth.

He warns against the dangers of becoming too fixated on future ambitions, which can lead to the neglect of valuable lessons from the past, potentially repeating mistakes or missing out on crucial learning opportunities. The episode also includes a special shout-out to the sponsor, Shop Marketing Pros, which specializes in providing innovative marketing strategies tailored specifically for auto repair shops, helping them to thrive in a competitive market.

Introduction to the Episode (00:00:08)

• Coach Chris Cotton introduces the podcast and highlights its focus on business insights and industry updates.

Shout-out to Sponsor (00:01:08)

• Recognition of Shop Marketing Pros for their tailored marketing strategies for auto repair shops.

Focus on the Future vs. Reflection on the Past (00:01:08)

• Discussion on the importance of balancing future goals with reflection on past experiences.

The Importance of the Past (00:02:09)

• Exploration of how past experiences shape current knowledge and decision-making.

Reasons to Reflect on the Past (00:03:12)

• Outlining key reasons for reflection: context, lessons from failure, celebrating progress, and maintaining perspective.

The Journey vs. Destination (00:04:16)

• Emphasis on appreciating the journey rather than solely focusing on future achievements.

Balancing Forward Momentum with Reflection (00:05:25)

• Practical strategies for integrating reflection into business practices.

Risks of Forgetting the Past (00:06:37)

• Consequences of focusing only on the future, including loss of core values and lessons.

Finding Balance (00:07:56)

• Encouragement to honor past experiences while pursuing future ambitions for a grounded approach.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton discusses overcoming adversity, especially in the auto repair business. He emphasizes the importance of mindset, contrasting a fixed mindset with a growth mindset. Coach Chris offers practical tips for building resilience, such as shifting perspectives, controlling responses, leveraging support systems, cultivating adaptability, and practicing self-reflection. He shares personal experiences to illustrate how adversity can be a transformative experience. Sponsored by Shop Marketing Pros, the episode highlights the role of effective marketing in business success. Overall, it serves as a motivational guide for navigating and thriving through life's challenges.

Introduction to Adversity (00:00:04)

• Coach Chris Cotton introduces the theme of overcoming adversity in personal and professional life.

Understanding Adversity (00:01:03)

• Discussion on the inevitability of adversity and its various forms in life and business.

Mindset Matters (00:02:12)

• Exploration of fixed vs. growth mindsets and their impact on handling challenges.

Building Resilience (00:03:30)

• Key strategies for cultivating resilience during tough times and learning from adversity.

Shifting Perspectives (00:04:39)

• Importance of viewing adversity as part of personal growth and embracing discomfort.

Control Your Response (00:05:51)

• Emphasizing the need to focus on controllable aspects during adversities.

Leverage Support Systems (00:06:08)

• Encouragement to seek help from mentors and loved ones when facing challenges.

Cultivating Adaptability (00:06:30)

• The necessity of being flexible in thinking and actions to thrive through adversity.

Self-Reflection (00:07:08)

• Encouraging regular self-reflection on lessons learned from past adversities.

Personal Experience (00:07:30)

• Coach Chris shares his journey of transitioning from shop owner to coach amidst challenges.

Pressure and Growth (00:08:08)

• Discussion on how adversity shapes character and fosters personal and professional growth.

Key Takeaways (00:08:30)

• Practical advice on acknowledging, acting, embracing uncertainty, and reflecting on adversity.

Final Thoughts (00:09:10)

• Encouragement to choose resilience and transformation in the face of life's challenges.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into a range of strategies designed to help auto repair shop owners elevate their business operations through the implementation of the "Profit First" methodology. This approach is centered around the critical aspects of cash flow management, profitability enhancement, and the adoption of effective financial practices. Chris underscores the significance of establishing separate accounts specifically for profit, taxes, and operating expenses to ensure a clear and organized financial structure. He also highlights the necessity of having supportive financial partners, such as banks and accountants, who can provide valuable guidance and support.

Furthermore, Chris encourages shop owners to take proactive steps towards improving their financial health by engaging with educational resources, such as watching a webinar or seeking additional guidance tailored to their specific needs. This episode is proudly sponsored by Shop Marketing Pros, a company dedicated to providing specialized marketing strategies aimed at boosting the visibility and success of auto repair shops. Through their sponsorship, Shop Marketing Pros underscores their commitment to supporting the growth and development of businesses within the auto repair industry.

Introduction to the Episode (00:00:04)

• Coach Chris Cotton introduces the podcast and its focus on auto repair business strategies.

Importance of Profit First (00:01:01)

• Chris discusses the significance of adopting the Profit First mentality for auto repair businesses.

Webinar Promotion (00:02:20)

• Information about an upcoming webinar on implementing the Profit First system is provided.

Understanding Cash Flow (00:03:24)

• The necessity of managing cash flow for successful auto repair operations is emphasized.

Challenges with Traditional Accounting (00:04:35)

• Critique of traditional accounting methods and their inadequacy for auto repair shops.

Profit First Methodology Explained (00:05:46)

• Overview of the Profit First approach and its application in the auto repair industry.

Setting Up Separate Accounts (00:06:58)

• The importance of establishing separate accounts for profit, taxes, and expenses is discussed.

Bank and Accountant Collaboration (00:08:02)

• Challenges in getting banks and accountants on board with the Profit First system are explored.

Incorporating Dave Ramsey's Principles (00:10:16)

• Integration of financial control principles from Dave Ramsey is highlighted for better financial management.

Results of Implementing the System (00:11:27)

• The positive outcomes of using the auto shop profits and cash flow system are outlined.

Call to Action (00:14:44)

• Chris encourages listeners to take proactive steps in managing their shop's finances effectively.

https://autoshopcoaching.com/

https://connect.autoshopcoaching.com/profits-cashflow-webinar-form

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton explores the metaphor of changing pastures to symbolize personal and professional growth. He addresses the common belief that "the grass is always greener on the other side" and emphasizes the importance of recognizing when change is necessary. Chris offers practical tips for self-assessment, investing in personal growth, eliminating negativity, staying committed to goals, and being patient with the process. Aimed at auto repair shop owners and professionals, the episode encourages taking control of one's circumstances for improvement. The episode is sponsored by Shop Marketing Pros.

Introduction to the Podcast (00:00:08)

• Coach Chris Cotton introduces the episode and its focus on business insights for auto repair professionals.

The Grass is Always Greener (00:01:10)

• Chris shares a metaphor about changing pastures for personal and professional growth, inspired by a meme.

Recognizing the Need for Change (00:02:16)

• He discusses the common feeling of envy towards others' situations and the importance of assessing one's own life.

Challenges and Perceptions (00:03:18)

• Chris reflects on how negativity can distort our view of others' success, leading to feelings of being stuck.

When to Change Pastures (00:04:22)

• He emphasizes recognizing when it's time to shift environments for better personal and professional growth.

Tips for Cultivating Growth (00:05:29)

• Chris provides actionable advice on assessing situations, investing in oneself, and making meaningful changes.

Conclusion and Encouragement (00:07:35)

• He wraps up with a reminder that growth takes time and encourages listeners to embrace necessary changes for fulfillment.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton is joined by guest Coach Mike for an in-depth discussion on the remarkable transformation of "Project X," an absentee-owned auto repair shop. Coach Mike provides a comprehensive overview of the myriad challenges faced in managing the shop, particularly highlighting the critical need for robust on-site leadership and stringent accountability measures.

Throughout the episode, Coach Mike elaborates on the key strategies that were instrumental in turning the shop around. One of the primary steps taken was the recruitment of highly skilled technicians, which was essential for delivering quality service and boosting customer satisfaction. Additionally, the shop transitioned to using TeckMetric software, a move that significantly enhanced performance tracking and operational efficiency.

A major focus was also placed on fostering a culture of continuous learning and improvement among the staff. This involved regular training sessions, workshops, and encouraging a mindset geared towards growth and excellence. As a result of these concerted efforts, the shop's revenue saw a threefold increase, and the average repair orders experienced a substantial rise.

The episode underscores the importance of community engagement, illustrating how building strong relationships with local customers and businesses can drive sustained success. It also highlights the necessity of continuous improvement, advocating for ongoing assessment and refinement of processes and strategies.

Furthermore, effective communication between owners and managers is emphasized as a cornerstone for achieving long-term success. The dialogue between Coach Chris and Coach Mike provides valuable insights into how transparent and consistent communication can bridge gaps, align goals, and ensure that everyone is working towards a common objective.

Overall, this episode of "The Weekly Blitz" offers a wealth of knowledge and practical advice for anyone looking to transform their business, emphasizing that with the right leadership, tools, and culture, significant improvements and success are well within reach.

Introduction and Overview (00:00:09)

• Coach Chris Cotton introduces the episode and discusses the podcast's focus on auto repair business innovation.

Guest Introduction (00:01:03)

• Coach Chris brings in Coach Mike to discuss the transformation of an absentee-owned auto repair shop, "Project X."

Absentee Owner Challenges (00:02:13)

• Coach Mike outlines the difficulties in managing a shop with an absentee owner and the need for strong leadership.

Starting Point and Initial Changes (00:03:46)

• Discussion on the initial steps taken to improve the struggling shop, focusing on hiring experienced staff.

Importance of Tech Metric (00:04:57)

• Coach Mike emphasizes the significance of using Tech Metric for tracking business performance remotely.

Training on Estimates and Inspections (00:06:09)

• Coach Mike describes the training provided to staff on creating accurate estimates and conducting thorough inspections.

Staff Engagement and Overcoming Issues (00:07:16)

• Mike shares how engaging staff in discussions helped improve buy-in and operational efficiency.

Growth and Profitability (00:09:10)

• The shop's revenue growth from $10,000 to $25,000 weekly, illustrating successful team collaboration and profitability.

Absentee Owner's Success (00:10:42)

• The absentee owner expresses interest in acquiring more shops, highlighting the success of the current operation.

Addressing Bad Apples (00:11:20)

• Discussion on identifying and removing unproductive staff to improve shop performance.

Future Plans for the Shop (00:13:15)

• Coach Mike outlines upcoming goals, including staffing and efficiency improvements to sustain growth.

Community Involvement Strategy (00:14:44)

• Plans for local engagement and marketing to strengthen community ties and attract more customers.

Community Engagement Strategies (00:15:35)

• Discusses ways to attract customers, including open houses and community involvement.

Team Accountability (00:16:24)

• Explores the importance of a strong service manager and team buy-in for business growth.

Owner's Accountability from Afar (00:17:31)

• Highlights how absentee owners can maintain accountability through regular communication and ticket audits.

Continuous Improvement (00:19:24)

• Encourages business owners to strive for constant improvement and efficiency in operations.

Closing Remarks (00:20:54)

• Wraps up the discussion with appreciation for the guest and encouragement for listeners.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton focuses on enhancing auto repair shop performance, highlighting the crucial role of service advisors in the estimation process. He stresses the importance of advisors not projecting their financial limitations onto customers, ensuring all necessary repairs are transparently presented. Key points include understanding customer needs, providing comprehensive estimates, building trust, and improving average repair orders. Coach Chris advocates for regular training, consistent processes, and leveraging technology like digital vehicle inspections. Sponsored by Shop Marketing Pros, the episode underscores the need for continuous improvement and effective communication to boost shop profitability.

Introduction to the Episode (00:00:09)

• Coach Chris Cotton introduces the podcast and its focus on auto repair business improvement.

Sponsor Acknowledgment (00:01:13)

• Thanks to Shop Marketing Pros for their tailored marketing services for auto repair shops.

Navigating Challenges in Auto Repair (00:01:13)

• Discussion on the current challenges faced by auto repair shops and the need for improvement.

Service Advisor Issues (00:02:47)

• Exploration of problems arising from service advisors skipping steps in the estimation process.

Selling with Their Own Wallet (00:04:05)

• Emphasis on service advisors not projecting their financial limitations onto customers.

Importance of Comprehensive Estimates (00:05:15)

• Highlighting the need for transparent presentation of all necessary repairs and services.

Role of Technicians and Service Advisors (00:06:31)

• Clarification on the responsibilities of technicians and service advisors in the estimation process.

Wraparound Services Explained (00:07:50)

• Definition and importance of additional services that enhance primary repairs.

Mileage-Based Maintenance Recommendations (00:09:13)

• Discussion on the significance of adhering to mileage-based maintenance schedules.

Impact of Average Estimates on Repair Orders (00:10:28)

• Analysis of how average estimates influence average repair order metrics.

Building Customer Trust (00:11:45)

• The relationship between thorough estimates and customer trust in the service.

Revenue Growth Through Higher Estimates (00:12:56)

• Linking accurate estimates to increased revenue and profitability for auto repair shops.

Creating a Perfect Estimate Process (00:14:04)

• Steps to establish a clear and effective estimation process for service advisors.

Customer Interaction in the Estimation Process (00:14:04)

• Importance of warm customer greetings and accurate documentation of concerns.

Digital Vehicle Inspection (00:14:04)

• Advocating for the use of digital vehicle inspections over paper methods.

Preparing the Estimate (00:15:18)

• Steps for compiling and presenting a comprehensive estimate to customers.

Follow-Up and Customer Communication (00:16:18)

• Stressing the importance of following up and documenting customer decisions.

Utilizing Technology for Training (00:17:23)

• The role of training videos in reinforcing the estimation process for service advisors.

Conclusion and Call to Action (00:18:24)

• Encouragement for continuous learning and adapting to improve shop performance.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces the "131 Rule," a strategic framework designed to empower auto repair shop employees to become proactive problem solvers. The rule encourages staff to identify one challenge, propose three potential solutions, and recommend the best option among them. This approach not only fosters a culture of critical thinking and independence but also significantly enhances decision-making and customer service within the shop. By implementing the "131 Rule," employees are trained to take ownership of issues, analyze various solutions, and make informed decisions that benefit both the business and its customers.

Additionally, the episode delves into the broader implications of adopting such a strategy, including increased employee engagement, improved operational efficiency, and a more collaborative work environment. Coach Chris Cotton shares real-life examples and success stories from shops that have successfully integrated the "131 Rule" into their daily operations, illustrating the tangible benefits of this approach.

The episode also highlights other insightful podcasts available on the Aftermarket Radio Network, providing listeners with a wealth of resources to further enhance their knowledge and skills in the automotive repair industry. Furthermore, it promotes Shop Marketing Pros, the episode's sponsor, emphasizing their role in helping auto repair shops grow their businesses through effective marketing strategies.

Listeners are encouraged to tune in to "The Weekly Blitz" for more expert advice and practical tips from industry leaders like Coach Chris Cotton, ensuring they stay ahead in the ever-evolving world of auto repair.

Introduction to Supercharging Your Auto Repair Business (00:00:03)

• Coach Chris Cotton introduces the podcast and its purpose for auto repair shop owners.

Promotion of Other Podcasts (00:00:45)

• Encouragement to check out other podcasts on the Aftermarket Radio Network, including a new podcaster, Craig O'Neill.

Sponsor Acknowledgment (00:01:02)

• Coach Cotton thanks Shop Marketing Pros for sponsoring the episode and highlights their unique marketing strategies.

Introduction to the 131 Rule (00:01:32)

• Discussion on the need for employees to become problem solvers, introducing the concept of the 131 Rule.

Explanation of the 131 Rule (00:02:13)

• Details on how the 131 Rule encourages critical thinking and solution development among employees.

Importance of the 131 Rule (00:03:32)

• Explains how the 131 Rule shifts problem-solving responsibility to the team, fostering innovation and efficiency.

Implementation Steps for the 131 Rule (00:04:38)

• Practical steps on how to communicate and train the team on applying the 131 Rule effectively.

Creating a Supportive Environment (00:05:49)

• Emphasizes the importance of cultivating a culture that values independent thinking and celebrates successes.

Benefits of the 131 Rule for Owners (00:06:38)

• Discusses how the 131 Rule reduces stress for owners and enhances decision-making efficiency.

Benefits for Employees and Business (00:06:49)

• Improved employee skills and customer service through the implementation of the 131 Rule.

Real-World Application of the 131 Rule (00:07:13)

• Encourages sharing real-life examples and role-playing scenarios to teach the 131 Rule effectively.

Overcoming Challenges (00:07:49)

• Identifies common obstacles to implementing the 131 Rule and strategies to overcome them.

Final Encouragement to Implement the 131 Rule (00:08:23)

• A call to action for shop owners to start using the 131 Rule to empower their teams.

Introduction of the "131 Rule" for auto repair shop employees.

Components of the 131 Rule: identifying challenges, outlining solutions, and making recommendations.

Importance of empowering employees to take initiative in problem-solving.

Benefits of the 131 Rule for owners, employees, and overall business efficiency.

Steps for implementing the 131 Rule in an auto repair shop.

Creating a supportive environment that encourages independent thinking.

Strategies for celebrating successes and providing constructive feedback.

Real-world applications and training methods for the 131 Rule.

Challenges in implementing the 131 Rule, including resistance to change.

Overall impact of the 131 Rule on customer service and satisfaction in the auto repair industry.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton uses a vivid pumpkin patch analogy to illustrate how auto repair shops can significantly enhance customer experiences. Cotton begins by painting a picture of a basic pumpkin patch visit, where customers simply pick out a pumpkin and leave. He then contrasts this with an extravagant pumpkin patch experience, where visitors are treated to hayrides, corn mazes, petting zoos, and festive food stands, creating a memorable and engaging outing for families. Through this analogy, Cotton emphasizes the importance of creating memorable, engaging experiences rather than just providing basic services.

Cotton challenges shop owners to elevate their customer interactions from ordinary to extraordinary by focusing on exceptional service. He suggests that just as an extravagant pumpkin patch offers more than just pumpkins, auto repair shops should offer more than just repairs. This could include personalized customer service, comfortable waiting areas, transparent communication, and follow-up calls to ensure customer satisfaction. By doing so, shops can build stronger relationships with their customers, leading to increased loyalty and positive word-of-mouth.

Additionally, Cotton promotes Shop Marketing Pros for their expertise in helping auto repair shops stand out in a competitive market. He highlights how their marketing strategies can help shops create a unique brand identity and attract more customers. The episode aims to motivate listeners to improve their business practices and customer interactions, encouraging them to think creatively about how they can enhance the overall customer experience.

Overall, Cotton's message is clear: by going above and beyond in their service offerings, auto repair shops can transform routine transactions into extraordinary experiences, ultimately driving business growth and customer satisfaction.

Introduction to the Podcast (00:00:05)

• Coach Chris Cotton introduces "The Weekly Blitz" and its focus on auto repair business insights.

Generic Marketing Strategies (00:01:08)

• Introduction of Shop Marketing Pros, emphasizing their tailored solutions for auto repair businesses.

Pumpkin Patch Analogy (00:01:40)

• Coach Chris Cotton shares a fun analogy comparing basic and deluxe pumpkin patch experiences.

Basic Pumpkin Patch Experience (00:02:25)

• Description of a typical, forgettable visit to a basic pumpkin patch.

Deluxe Pumpkin Patch Experience (00:03:32)

• Contrast of a memorable and engaging visit to a deluxe pumpkin patch with numerous activities.

Applying the Analogy to Auto Repair (00:04:41)

• Encouragement for auto repair shops to evaluate their customer experience on a scale of one to five.

Basic Auto Repair Shop Experience (00:05:50)

• Illustration of a bland experience at a one-star auto repair shop.

Deluxe Auto Repair Experience (00:06:55)

• Vision of a top-notch auto repair experience with exceptional customer service and amenities.

Customer Loyalty and Experience (00:07:55)

• Discussion on how outstanding service fosters customer loyalty and positive word-of-mouth.

Conclusion and Call to Action (00:09:01)

• Encouragement for shop owners to elevate their customer experience beyond the basics.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching emphasizes the importance of seeking inspiration and innovation outside the auto repair industry. He challenges shop owners to break out of their comfort zones and learn from disruptors in fields like hospitality, retail, healthcare, and fitness. Chris discusses how adopting customer-centric approaches and technologies from these industries can transform auto repair businesses.

For instance, he highlights how the hospitality industry's focus on exceptional customer service and personalized experiences can be mirrored in auto repair shops to build stronger customer relationships and loyalty. Similarly, he points out how retail's use of data analytics and customer feedback can help auto shops better understand their clients' needs and preferences, leading to more tailored services and improved satisfaction.

Chris also explores how the healthcare sector's emphasis on transparency and trust can be applied to auto repair, fostering a more open and honest communication channel between mechanics and customers. Additionally, he draws parallels with the fitness industry's use of subscription models and community-building strategies, suggesting that auto repair shops could benefit from implementing similar membership programs to ensure steady revenue and customer engagement.

He encourages proactive learning, attending conferences, and networking with professionals from other sectors. By stepping outside the traditional boundaries of the auto repair industry, shop owners can gain fresh perspectives and innovative ideas that can set them apart from competitors.

The episode concludes with practical steps for implementing these innovative ideas to enhance customer experience and drive positive change in auto repair shops. Chris provides actionable advice on how to start small, such as introducing a customer feedback system or experimenting with new service packages, and gradually scale up these initiatives. He also stresses the importance of continuous improvement and staying adaptable to evolving customer expectations and industry trends. By embracing these strategies, auto repair shops can not only improve their operations but also create a more engaging and satisfying experience for their customers.

The power of looking outside our industry (00:01:05)

• Exploring the importance of learning from disruptors in other fields to stay ahead of the curve.

Innovation at the edges (00:03:26)

• Discussing how innovation often occurs at the edges of industries and the benefits of looking beyond traditional practices.

Examples of disruptors in other industries (00:04:37)

• Exploring examples from healthcare, food and beverage, connected fitness apps, and education to draw insights for auto repair business.

Implementing ideas in auto repair shops (00:09:41)

• Strategies for implementing ideas from other industries, such as networking, adopting technology, experimenting with service models, focusing on customer experience, and empowering the team.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the critical importance of setting clear, achievable goals in the auto repair business. He warns against the pitfalls of constantly changing targets, which can negatively impact business direction and team morale.

Coach Cotton emphasizes the need for SMART goals—specific, measurable, achievable, relevant, and time-bound—and offers practical steps for planning, monitoring progress, and celebrating milestones. He delves into the significance of having a structured approach to goal-setting, which not only helps in aligning the team’s efforts but also ensures that everyone is working towards a common objective.

Coach Cotton also shares real-life examples and success stories from auto repair shops that have thrived by adhering to these principles. This episode offers valuable insights for business growth and personal satisfaction, making it a must-listen for anyone looking to enhance their auto repair business.

Introduction (00:00:03)

• Coach Chris Cotton introduces the podcast and its purpose, highlighting the game-changing insights and practical tips for auto repair businesses.

Moving the Goalposts (00:01:05)

• Discussion on the perils of constantly changing goals in business and personal life, emphasizing the importance of setting and sticking to clear goals.

Setting Clear Goals (00:02:15)

• Exploration of the cruciality of defining a clear vision, setting SMART goals, creating a plan, monitoring progress, staying accountable, and celebrating milestones.

Personal Goal Setting (00:06:46)

• Advises on setting personal goals to support professional life, continuous learning, and prioritizing health and wellness for a successful life and business.

Conclusion and Call to Action (00:07:47)

• Encouragement to stop moving the goalposts and start achieving goals, with a shoutout to the sponsor and a motivational sign-off.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook