Chris Cotton Weekly Blitz

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Finish Strong Series: “Your Cashflow North Star”

Presented by Shop Marketing Pros — trusted marketing partners for top-performing auto repair shops.

Episode Summary

In Part 3 of the Finish Strong Series, Coach Chris Cotton tackles the topic that stresses shop owners more than anything else: cashflow.

This episode introduces the concept of the Cashflow North Star — the exact number that tells you whether your shop is safe, stressed, or in danger. Chris delivers a tactical, step-by-step breakdown of how to calculate it, how to use it, and how it transforms your clarity and decision-making as a business owner.

If you’ve ever felt uncertain about money, unsure about what’s “safe,” or anxious about the ups and downs of car count… this episode is your cure.

What You’ll Learn in This Episode

✔️ Why You’re Not Broke — You’re Unclear

The emotional truth behind why even profitable owners struggle with money fear.

✔️ What a Cashflow North Star Actually Is

A simple but powerful financial safety system that every shop owner MUST have.

✔️ The 3 Zones Every Shop Operates In

Green Zone — Healthy

Yellow Zone — Tight

Red Zone — Danger

And exactly what to do in each.

✔️ How to Calculate Your North Star (Step-by-Step)

Chris breaks down the full process: fixed expenses, weekly burn rate, danger thresholds, safety buffers, and the real “stop spending” line.

✔️ The December Cashflow Mistakes That Kill Shops

Lessons on:

Equipment purchases

Early tax payments

Holiday bonuses

Subscription creep

Neglected receivables

Missing parts credits

Poor forecasting

✔️ How to Forecast Cashflow for 90 Days

A simple 30/60/90 approach that eliminates fear and replaces it with leadership-level clarity.

Why This Episode Matters

A shop without a cashflow plan is a shop that’s always one slow week away from panic. When you know your Cashflow North Star, you stop guessing… and start leading. This episode gives you that power.

Sponsored By: Shop Marketing Pros

A big thank you to Shop Marketing Pros for sponsoring this episode. They’re the experts in storytelling, branding, and digital marketing for auto repair shops.

Learn more at ShopMarketingPros.com — where great shops get great marketing.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Finish Strong Series: “People Season — Keep the Team Focused, Motivated & Appreciated”

Presented by Shop Marketing Pros — the most trusted marketing agency in the automotive repair industry.

Episode Summary

In Part 2 of the Finish Strong Series, Coach Chris Cotton dives deep into the most important part of your shop’s success in December: your people. This episode unpacks the emotional reality of the holiday season, how burnout impacts productivity and customer experience, and the tactical steps leaders can take to lift their team, energize the shop, and create a culture that drives performance through the end of the year (and into the next).

This is the leadership blueprint shop owners need — practical, human, and built around real-world behavior.

What You’ll Learn in This Episode

✔️ Why December Is “People Season”

Understand the emotional and psychological load your team carries this time of year — and why your leadership matters more now than ever.

✔️ The Real Causes of Burnout (It’s Not the Work)

Hear why burnout comes more from feeling unseen than from being busy, and how to counter it with clarity and connection.

✔️ The 5 Tactical Motivators That Actually Work

Things like:

• Personalized recognition
• Shorter Fridays or flex schedules
• Team-based appreciation routines
• Specific shoutouts that matter
• Leading with empathy and accountability

✔️ Daily Huddles: The December Lifeline

How 10 minutes of morning structure can transform your team’s focus, speed, and communication.

✔️ Creating a December Theme That Pulls Everyone Forward

How to set the tone with simple shop-wide focus points like “Zero Comebacks Month” or “Run Through the Line.”

✔️ The Family Touch That Builds Loyalty

Why acknowledging the people behind your employees has an outsized impact on morale and performance.

Why This Episode Matters

December is when your team needs leadership, clarity, and appreciation — not more pressure. This episode gives you the tactical tools and mindset to build culture, create momentum, and finish the year with a team that feels committed, energized, and ready for 2025.

Sponsored By: Shop Marketing Pros

A big thank you to Shop Marketing Pros for sponsoring this episode. They’re the experts in storytelling, branding, and digital marketing for auto repair shops.

Learn more at ShopMarketingPros.com — where great shops get great marketing.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

🎧 The Weekly Blitz — Episode 1 Notes

Finish Strong Series: “The Final Push — Maximize December Without Feeling Desperate”

Presented by Shop Marketing Pros — the automotive repair industry’s leading marketing experts.

Episode Summary

In Part 1 of the Finish Strong Series, Coach Chris Cotton breaks down how to turn December from a “slow month” into a strategic opportunity. Instead of coasting into the holiday season, Chris shows shop owners how to lean in, create momentum, and drive revenue without discounting, panicking, or looking desperate.

This episode gives you the exact tactical playbook for ending the year powerfully and stepping into January with confidence, clarity, and cashflow.

What You’ll Learn in This Episode

✔️ The Myth of ‘Slow December’

Why December isn’t slow — it’s chaotic — and how that chaos actually creates more opportunity for intentional shops.

✔️ Stop Projecting Your Stress Onto Customers

Most shop owners talk themselves out of money. Chris explains how to stop assuming what customers will or won’t spend this month.

✔️ How to Build DVIs That Actually Sell Work

The December DVI blueprint: picture-heavy, story-driven, urgency-focused, and built around safety and travel needs.

✔️ Same-Day Follow-Up: The December Secret Weapon

Why customers are more likely to say “yes” within 6–12 hours, and how to use this window strategically.

✔️ Zero-Desperation Marketing

Why you shouldn’t discount in December — and what to send your customers instead.

✔️ Scheduling Tactics for the Final Push

How to run December like a “say yes and figure it out” month: micro-jobs, flexible bays, promise windows, and elevated communication.

✔️ How to Finish the Year — and Start the Next — With Momentum

December is a psychological month for both owners and customers. Chris breaks down how to shape that momentum and avoid the common traps that derail shops.

Why This Episode Matters

Most auto repair shops lose December — not because the work isn’t there, but because their mindset is off. This episode teaches you how to shift your perspective, operate with confidence, and capture the opportunities other shops miss.

Your year isn’t over.

Your customers still need you.

And your shop still has money on the table.

Sponsored By: Shop Marketing Pros

A special thanks to Shop Marketing Pros for making this episode possible. If you're ready to grow your car count, build trust in your community, and create marketing that actually works, visit ShopMarketingPros.com.

They help great shops get seen, known, and understood.

Connect With Coach Chris Cotton

📧 Email Chris: chris autofixsos.com

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Special Thanks to Our Sponsor:

⭐ Shop Marketing Pros — helping auto repair shops tell their story, attract the right customers, and grow their business.

👉 Learn more: shopmarketingpros.com

​​📓 Show Notes

Topic: Scheduling in auto repair shops

Theme: Controlled flexibility—saying yes while staying efficient

Key Points:

Appointment-based industries struggle with no-shows

Overbooking isn’t reckless—it’s strategic

Teaching a “figure-it-out” mindset builds customer trust

Flexibility is a skill, not chaos

Action Steps:

Review your average show rate and build a 10–15% overbooking buffer.

Designate one “flex” bay per day.

Empower advisors to say “yes” within reason.

​Part of the Automotive Repair Podcast Network:

🎙️ Remarkable Results Radio — Carm Capriotto

📈 Business by the Numbers — Hunt Demarest

🔧 Diagnosing the Aftermarket A to Z — Matt Fanslow

💬 Speak Up! Effective Communication — Craig O’Neill

🚀 Auto Repair Marketing Podcast — Kim & Brian Walker

💥 The Weekly Blitz — Coach Chris Cotton

​Thanks for listening to The Weekly Blitz, brought to you by Shop Marketing Pros. If you enjoyed this episode, share it with a fellow shop owner and help them figure it out too.

Want to be on the show or suggest a topic? Email me at chris autofixsos.com

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Special Thanks to Our Sponsor:

⭐ Shop Marketing Pros — helping auto repair shops tell their story, attract the right customers, and grow their business.

👉 Learn more: shopmarketingpros.com

​​Episode Summary:

Coach Chris Cotton dives into how reality TV and shows like Friends shaped the way people connect with authenticity — and how those same emotional triggers apply in today’s auto repair world. Using lessons from They Ask, You Answer by Marcus Sheridan and Endless Customers by John Jantsch, Chris shares how shop owners can build deep customer loyalty through transparency, consistency, and storytelling.

Key Takeaways:

Authenticity beats perfection — customers connect to what’s real.

“Know, Like, Trust” isn’t marketing jargon; it’s relationship math.

Use video, blogs, and social to educate — not just sell.

Highlight your team’s personalities; people buy from people.

Deliver consistency — small promises kept lead to lifetime loyalty.

​Part of the Automotive Repair Podcast Network:

🎙️ Remarkable Results Radio — Carm Capriotto

📈 Business by the Numbers — Hunt Demarest

🔧 Diagnosing the Aftermarket A to Z — Matt Fanslow

💬 Speak Up! Effective Communication — Craig O’Neill

🚀 Auto Repair Marketing Podcast — Kim & Brian Walker

💥 The Weekly Blitz — Coach Chris Cotton

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

When emergencies hit—like government shutdowns, road closures, or sudden slowdowns—most shops panic. Smart ones glide safely because they built a parachute plan. In this episode, Coach Chris Cotton walks you through how to identify your cash trigger point, protect your team, and create a survival strategy for your auto repair business.

Timestamps:

0:00 – Opener

1:45 – Why every shop needs a parachute plan

4:20 – Determining your cash trigger point

8:00 – Identifying key team members

12:10 – Levels of emergency response

15:30 – Communication and leadership under pressure

19:00 – Final thoughts

​

​Special Thanks to Our Sponsor:

⭐ Shop Marketing Pros — helping auto repair shops tell their story, attract the right customers, and grow their business.

👉 Learn more: shopmarketingpros.com

​

​Part of the Automotive Repair Podcast Network:

🎙️ Remarkable Results Radio — Carm Capriotto

📈 Business by the Numbers — Hunt Demarest

🔧 Diagnosing the Aftermarket A to Z — Matt Fanslow

💬 Speak Up! Effective Communication — Craig O’Neill

🚀 Auto Repair Marketing Podcast — Kim & Brian Walker

💥 The Weekly Blitz — Coach Chris Cotton

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

If your coach tells you something you don’t like… that’s probably the exact thing you need to hear.

In this episode of The Weekly Blitz, Coach Chris Cotton lays down some tough love for shop owners: stop running from the hard truths that will actually grow your business.

Too many people hire a coach, hear something uncomfortable, and then go looking for someone who’ll tell them what they want to hear. That’s not coaching — that’s validation. And validation won’t get you better results.

This week, Chris breaks down why we do this, how it’s killing your growth, and what to do instead.

You’ll learn:

✅ Why coaching isn’t supposed to feel good

✅ How confirmation bias keeps shop owners stuck

✅ What happens when you stop chasing agreement and start embracing accountability

✅ The difference between “I want to feel better” and “I want to get better”

👉 Subscribe and turn on notifications so you never miss an episode!

Timestamps:

00:00 – Intro: The uncomfortable truth about coaching

02:30 – Why we resist hard feedback

06:00 – The trap of validation-seeking

09:45 – Real-world examples from the coaching trenches

13:30 – How to sit in discomfort and trust the process

17:30 – Key takeaways and closing thoughts

Contact Coach Chris:

📧 Email: chris autofixsos.com

​Special Thanks to Our Sponsor:

⭐ Shop Marketing Pros — helping auto repair shops tell their story, attract the right customers, and grow their business.

👉 Learn more: shopmarketingpros.com

​Part of the Automotive Repair Podcast Network:

🎙️ Remarkable Results Radio — Carm Capriotto

📈 Business by the Numbers — Hunt Demarest

🔧 Diagnosing the Aftermarket A to Z — Matt Fanslow

💬 Speak Up! Effective Communication — Craig O’Neill

🚀 Auto Repair Marketing Podcast — Kim & Brian Walker

💥 The Weekly Blitz — Coach Chris Cotton

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this powerful follow-up to “You Can’t Win the Game If You Don’t Know How to Play It,” Coach Chris Cotton from AutoFix Auto Shop Coaching takes you from awareness to action.

This episode dives into what separates shop owners who know their business from those who dominate it — execution, accountability, and leadership.

Learn how to:

🏈 Turn knowledge into consistent execution

🔥 Shift from playing defense to playing offense in your business

📊 Build daily habits that drive results

👥 Create a culture of accountability and competition

💭 Develop a winning mindset that moves your team forward

It’s time to stop surviving and start competing. The only question left is — are you ready to win your game?

​🔥 Remember: You can’t win the game if you don’t know how to play it.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of The Weekly Blitz, Coach Chris Cotton from AutoFix Auto Shop Coaching breaks down one of the biggest truths in business: you can’t win the game if you don’t know how to play it.

Most shop owners are out there hustling every day — fixing cars, keeping customers happy, trying to make payroll — but they’re doing it without a playbook. In this episode, Chris explains what the real game of auto repair ownership looks like, what the rules are, and how to finally start winning it.

Learn how to:

• Identify the real game you’re playing as a business owner
• Understand your KPIs — your “scoreboard”
• Build a playbook your whole team can follow
• Shift from being the player to becoming the coach
• Lead your team to victory week after week

Whether you’re running a one-man shop or managing a full crew, this episode will help you stop playing on defense and start calling plays that actually score.

​🔥 Remember: You can’t win the game if you don’t know how to play it.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Visit ShopMarketingPros.com/chris to partner with a team that

understands your business. Because every great shop deserves marketing

that’s just as great.

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermindIn

​Losing weight and running a profitable auto repair shop might sound

like two totally different worlds — but they have more in common than you think.

​ In this episode of the Weekly Blitz, Coach Chris Cotton celebrates a personal

​milestone (30 pounds down!) while drawing powerful parallels between weight

​ loss and shop coaching. From defining what a win really looks like, to trusting

​the process, to pushing through plateaus — you’ll discover why small,

​consistent changes create the biggest results. Whether you’re working on your

​ health or your business, this episode will inspire you to focus on the ounces,

​ because that’s how you win the pounds and the profits.

​

​What you’ll learn in this episode:

• Why small wins (ounces lost or percentage-point KPI gains) matter more than big, flashy goals.
• How the start-up phase of both journeys requires investment in tools, systems, and trust.
• The importance of trusting the process and leaning on your coach’s expertise.
• How to handle plateaus — whether on the scale or in your shop’s sales.
• Why accountability and consistency always beat quick fixes.
• The connection between scales and KPIs — and why both never lie.
• Coach Chris’s personal story of hitting a 30-pound weight loss milestone, and what that means for shop owners everywhere.

Coach’s Challenge for Listeners:

• This week, identify your “ounce-sized win.”
• If you’re working on your health: skip one soda, walk 10 extra minutes, or go to bed earlier.
• If you’re working on your shop: track a KPI you’ve been ignoring, raise your ARO by $20, or complete one extra DVI per day.

Closing Thought:

• “Whether it’s pounds or profits, the process works if you work it.”

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Aftermarket Radio Network

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The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind