The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

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Special Thanks to Our Sponsor:

⭐ Shop Marketing Pros — helping auto repair shops tell their story, attract the right customers, and grow their business.

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​​Episode Summary:

Coach Chris Cotton dives into how reality TV and shows like Friends shaped the way people connect with authenticity — and how those same emotional triggers apply in today’s auto repair world. Using lessons from They Ask, You Answer by Marcus Sheridan and Endless Customers by John Jantsch, Chris shares how shop owners can build deep customer loyalty through transparency, consistency, and storytelling.

Key Takeaways:

Authenticity beats perfection — customers connect to what’s real.

“Know, Like, Trust” isn’t marketing jargon; it’s relationship math.

Use video, blogs, and social to educate — not just sell.

Highlight your team’s personalities; people buy from people.

Deliver consistency — small promises kept lead to lifetime loyalty.

​Part of the Automotive Repair Podcast Network:

🎙️ Remarkable Results Radio — Carm Capriotto

📈 Business by the Numbers — Hunt Demarest

🔧 Diagnosing the Aftermarket A to Z — Matt Fanslow

💬 Speak Up! Effective Communication — Craig O’Neill

🚀 Auto Repair Marketing Podcast — Kim & Brian Walker

💥 The Weekly Blitz — Coach Chris Cotton

To listen to more episodes, make sure and go over to iTunes and or Spotify.

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Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.