The Auto Repair Marketing Podcast

Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn how to make your marketing engaging and impactful.

Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Whether it’s winter car care, “new year, new car” resolutions, or creative customer appreciation ideas, this episode is packed with ways to turn small efforts into big wins.

Don’t let January sneak up on you—start planning now!

Tune in to get the tools you need to make 2024 your best marketing year yet.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch With the Guest

Show Notes with Timestamps

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small.

If you’re tired of feeling stuck or just getting by, this episode is for you. We'll be talking about the mindset shifts and practical steps needed to build a thriving, impactful business. It’s time to break free from the limits we place on ourselves and dream bigger.

From overcoming the unique challenges of the auto repair industry to redefining what true success means, we’ll share real stories, honest advice, and strategies you can use to push your business to new heights. Plus, you’ll hear how the right mentors, clarity breaks, and a supportive community can make all the difference.

Get ready to challenge yourself, take a fresh look at your goals, and start building a business that’s more than just getting by—it’s an empire. 

Let’s jump in and stop playing small together!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit https://appfueled.com/ 

Lagniappe (Books, Links, Other Podcasts, etc)

https://en.wikipedia.org/wiki/Start_with_Why  - Start with Why by Simon Sinek

https://youtu.be/u4ZoJKF_VuA?si=8yihKPEDRkFErdeN 

https://shopmarketingpros.com/kim-and-brian-tell-their-story/  - Episode 2 : Kim and Brian Tell Their Story

https://shopmarketingpros.com/walkers-hierarchy-of-marketing-needs/ - Walkers Hierachy of Marketing Needs (Blog)

https://shopmarketingpros.com/ep-101-walkers-hierarchy-of-marketing-needs/ - Podcast Episode 101 

https://shopmarketingpros.com/ep-084-failing-forward-in-marketing/ - Failing Forward in Marketing - Episode 84

Show Notes with Timestamps

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected] 

Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.

In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.

Ready to elevate your shop’s networking game and drive more customers through your doors?

Hit play now and unlock the potential of BNI for your business!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.bni.com/ 

How To Get In Touch With The Guest

https://www.linkedin.com/in/shand/ 

https://trianglebni.com/en-US/index 

Show Notes with Timestamps

• Introduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert.
• Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection.
• The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits.
• Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration.
• Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses.
• Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking.
• Building Relationships (00:05:38) Importance of personal connections and understanding each other’s backgrounds in BNI.
• 1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI.
• Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness.
• Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network.
• Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits.
• Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian.
• Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI.
• Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests.
• Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results.
• Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom.
• BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings.
• Finding the Right Market (00:14:21) A pizza shop owner shifts focus from weddings to catering for pharmaceutical reps.
• Starting BNI Groups (00:15:56) Advice for shop owners interested in starting BNI groups in their towns.
• County Lines and BNI (00:16:28) Understanding how county lines affect the establishment of BNI chapters.
• Becoming a Connector (00:17:18) Benefits of starting a BNI group and becoming a key connector in the community.
• Choosing the Right BNI Group (00:17:56) Guidance on selecting the right BNI chapter in areas with multiple options.
• Finding Suitable BNI Chapters (00:19:17) Encouragement to use the official BNI website for locating chapters.
• Collaboratin Among Non-Competing Businesses (00:20:24) Discussion on how non-competing businesses can collaborate effectively within BNI.
• Value of BNI Membership (00:23:02) Addressing common objections regarding the financial and time investment in BNI.
• Success Stories from BNI (00:24:45) Highlighting a general contractor's significant business growth through BNI participation.
• Introduction to BNI Benefits (00:25:28) Discussion on how a mechanic benefited from being part of a BNI group.
• Overview of BNI Meetings (00:26:06) Description of the typical structure and agenda of a BNI meeting.
• Networking Process (00:26:54) Explanation of how networking occurs during BNI meetings, including introductions.
• Referrals and Testimonials (00:27:48) Insight into how referrals are shared and the importance of accountability in BNI.
• Tips for Effective Networking (00:28:39) Advice on being specific when asking for referrals and networking.
• Public Speaking Growth (00:30:15) Personal experiences on how BNI helped individuals improve public speaking skills.
• Visitor Experience in BNI (00:31:30) Encouragement for newcomers to visit BNI chapters before committing to membership.
• Contact Information for BNI (00:32:10) Details on how to reach Steve Hand for inquiries about BNI in North Carolina.
• Closing Remarks (00:32:45) Appreciation for the guest and sponsor, and a call to action for listeners.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected] 

Thanks to our partner, RepairPal. Visit the Web HERE

Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it!

We’ll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe.

Grab your headphones, hit play, and let’s dive in!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Aftermarket Radio Network: https://aftermarketradionetwork.com/ 

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected] 

Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, you can get your shop to rank higher and bring in more customers.

In this episode, we’ll cover the key SEO basics you need, from optimizing your Google Business Profile to gathering keyword-rich reviews. We’ll also dive into the power of long-tail keywords and creating high-quality, authoritative content that sets you apart. If you’re ready to take your SEO to the next level and compete in a crowded market, this episode is for you. Let’s get started!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

How a Trip to Key West Solidified What I Know About Reviews: https://shopmarketingpros.com/a-trip-solidified-what-i-know-about-reviews/ 

Keywords in Reviews - Adding Fuel to the Fire : https://shopmarketingpros.com/keywords-in-reviews-adding-fuel-to-the-fire/ 

SMP Blog: https://shopmarketingpros.com/how-to-rank-for-auto-repair-keywords-in-a-large-city/ 

They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/ 

Moz: https://moz.com/ 

The Ultimate Guide to Auto Repair Shop Marketing : https://shopmarketingpros.com/book/ 

Semrush Link Building: https://www.semrush.com/blog/link-building/ 

Show Notes with Timestamps

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Today, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique.

We’ll break down the key ways to differentiate your brand, from nailing your customer service to using your core values to your advantage. We’ll also talk about how paying attention to your shop’s appearance and maintaining an active social media presence can make a big difference in how customers see you.

If you're ready to learn how to make your shop rise above the rest and attract more customers, this episode is for you.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Building a StoryBrand by Donald Miller : https://storybrand.com/building-a-storybrand-book/ 

McCart’s Auto Center - Ratchet and Wrench : https://www.ratchetandwrench.com/shop-life/article/11464229/shop-view-mccarts-auto-center 

https://shopmarketingpros.com/how-to-make-your-brand-stand-out-from-your-competitors/ 

Show Notes with Timestamps

• Introduction to Brand Differentiation (00:00:10) Brian introduces the topic of brand differentiation for auto repair shops.
• Understanding Brand (00:02:26) Explains that a brand is more than just a logo; it embodies the overall customer experience.
• Customer Perception and Reviews (00:04:25) Discusses the importance of customer reviews in identifying what makes a shop unique.
• Identifying Strengths and Weaknesses (00:05:30) Encourages owners to focus on strengths while addressing weaknesses for better brand differentiation.
• Concept of a Four-Dimensional Shop (00:06:32) Introduces the idea of a four-dimensional shop, focusing on customer service, quality, timeliness, and price.
• Timeliness and Price Mindset Shift (00:08:29) Stresses the importance of communication and fair pricing in building a strong brand.
• RepairPal Sponsorship Mention (00:10:28) Thanks RepairPal for sponsoring and highlights its benefits for auto repair shops.
• Building Trust with Clients (00:11:26) Emphasizes the need to cultivate trust through social media and transparent communication.
• Core Values Integration (00:12:23) Explains how core values should be central to the brand and daily operations of the shop.
• Daily Recognition of Core Values (00:13:19) Describes the implementation of daily recognition for team members based on core values.
• Core Values and Brand Identity (00:15:19) Discusses how core values, like happiness, differentiate a brand and impact team morale.
• Outward Appearance of Shops (00:17:18) Emphasizes the importance of a clean and organized environment in shaping brand perception.
• Customer Perspective (00:19:28) Encourages shop owners to view their business from a customer's angle to identify areas for improvement.
• Impact of Shop Aesthetics (00:20:35) Explains how the physical appearance of a shop affects customer impressions and overall branding.
• Importance of Business Name (00:23:10) Highlights the significance of a shop's name in representing its identity and differentiating from competitors.
• Examples of Effective Names (00:24:03) Provides examples of shop names that effectively convey their unique selling propositions.
• Role of Logos in Branding (00:27:47) Discusses how a logo serves as a visual representation of a shop and its differentiation
• Logo Importance (00:28:53) Discussion on effective logo design and its impact on brand representation.
• Color Theory in Branding (00:29:48) Exploration of how colors influence perceptions and emotions related to a brand.
• Crafting Your Brand Message (00:30:55) Advice on creating a brand message that resonates with client concerns rather than just shop credentials.
• Understanding Client Problems (00:31:52) Emphasis on identifying deeper client issues to tailor brand messaging effectively.
• Book Recommendation: Building a Story Brand (00:32:44) Recommendation of Donald Miller's book for crafting impactful brand messaging.
• Differentiation in a Competitive Market (00:33:39) Final thoughts on the necessity of standing out in the auto repair industry.
• Call to Action for Marketing Help (00:34:37) Invitation for listeners to seek marketing assistance from Shop Marketing Pros.
• Acknowledgment of Sponsors (00:35:36) Thanks to RepairPal for sponsoring the podcast and supporting the auto repair community.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential.

We’ll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We’ll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective.

If you're ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let’s dive in!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ - The Weekly Blitz By Chris Cotton

https://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans 

Show Notes with Timestamps

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected] 

Want to make your content stand out in 2024?

In this episode, we’ll discuss why creating completely original content isn’t the key—and what really drives success in today’s competitive landscape.

You’ll learn how to take existing topics and make them your own by adding your unique voice and perspective. We’ll show you how to keep your shop at the forefront of your customers’ minds, even during long gaps between visits. Plus, get tips on how to use content across social media, email, and other channels to build trust and connect with your audience.

Ready to boost your content strategy and strengthen customer loyalty? Tune in now and discover how to create content that truly resonates with your audience!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Want to create video content that boosts your shop’s visibility and drives more customers to your door?

Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy.

In this episode, we’ll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you’ll learn how doing VEDA can help you master video creation and create real connections with your customers.

Don’t miss out on this chance to level up your video game and see real results for your shop. Tune in now and start creating videos that truly connect!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

https://www.facebook.com/brian.walker

https://www.facebook.com/brian.walker/videos/877852980463356 - Brian’s #veda day 31

https://www.facebook.com/brian.walker/videos/2358559621160873 - Brian’s #veda day 32

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.

Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they’ve faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you’re a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.

Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community! 🚗🎒

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

• Back to School Marketing Discussion in the FB group

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]