Chris Cotton Weekly Blitz

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

​In this episode of "The Weekly Blitz," Coach Chris Cotton expertly guides auto repair shop owners through the essentials of equipping their shops for maximum productivity and profitability. He breaks down five key tool categories—lifts, diagnostics, digital inspections, efficiency tools, and management software—explaining how each one plays a crucial role in streamlining workflow and improving service quality. Chris also warns against common and costly equipment mistakes, such as over-investing in unnecessary gadgets or neglecting to update outdated tools, and he emphasizes the importance of comprehensive staff training to ensure every team member can use new equipment effectively.

Throughout the episode, Chris shares practical budgeting tips, including how to prioritize purchases based on shop needs and how to calculate the return on investment for major equipment upgrades. He illustrates his points with real-world examples from successful shop owners who have made smart, strategic investments that paid off in increased efficiency and higher profits. Listeners will learn how to avoid pitfalls, make informed decisions, and create a plan for ongoing equipment evaluation and improvement.

This episode is part of the "Back to Basics" series, designed to help shop owners streamline operations, eliminate waste, and boost overall business success. Whether you’re just starting out or looking to upgrade your existing shop, Chris’s insights will help you build a solid foundation for growth. For personalized advice tailored to your unique situation, book a free session with Chris at AutoShopCoaching.com.

​Introduction and Sponsor Message (00:00:01) 

• Coach Chris Cotton introduces the podcast, outlines its purpose, and highlights the episode sponsor.

Series Recap and Episode Focus (00:00:59) 

• Recaps previous "Back to Basics" topics and introduces the focus on essential tools and equipment.

The Importance of the Right Tools (00:01:55) 

• Discusses why having the right tools and equipment is critical for shop productivity and profitability.

Category 1: Lifting and Hoisting Equipment (00:02:56) 

• Explains the need for quality lifts, drive-on racks, and safety/inspection requirements.

Category 2: Diagnostic Tools (00:04:02) 

• Covers essential diagnostic equipment, including OBD2 scanners, factory tools, and the importance of proper diagnostics.

Category 3: Digital Vehicle Inspection (DVI) Systems (00:05:16) 

• Emphasizes the necessity of DVI systems for trust, sales, and customer communication.

Category 4: Efficiency Tools (00:06:25) 

• Lists efficiency tools like parts carts, oil extractors, tool organization, and reducing wasted technician motion.

Category 5: Shop Software Management Tools (00:07:24) 

• Describes the importance of shop management software, integrations, and digital payment systems.

Common Pitfalls and Money Pits (00:08:29) 

• Warns against buying expensive equipment too early, like alignment racks, and stresses ROI analysis.

Avoiding Common Traps (00:09:37) 

• Discusses mistakes such as buying specialized tools prematurely, falling for gimmicks, and neglecting training.

Trade Show Buying Advice (00:10:35) 

• Gives tips for making smart purchasing decisions at trade shows and avoiding impulse buys.

Smart Tool Investment Strategies (00:11:33) 

• Outlines questions to ask before buying, focusing on ROI, productivity, technician involvement, and budgeting.

Technician Tool Setup Example (00:12:24) 

• Shares a story about equipping a new apprentice and the importance of technician input on tool selection.

Budgeting for Tools and Equipment (00:13:24) 

• Advises setting a monthly equipment budget and reinvesting consistently for long-term growth.

Conclusion and Call to Action 

• (00:14:15) Wraps up with a summary, offer for coaching help, and a final sponsor message.

​Connect with Chris:

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

#autofixautoshopcoaching

 #autofixbeautofixing #autoshopprofits #autoshopprofit 

#autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

#autorepairshopcoaching #autorepairshopconsulting 

#autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

#serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

#autofix #shopmarketingpros #autofixautoshopcoachingbook

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the critical role of structured workflow management within auto repair shops. He breaks down a comprehensive seven-step core workflow that guides the entire repair process from the initial vehicle check in n, through diagnostics and repairs, all the way to the final customer pick-up. Chris emphasizes the necessity of establishing and maintaining clear standard operating procedures (SOPs) at every stage, explaining how these documented processes are essential for increasing shop efficiency, enhancing customer satisfaction, and ultimately driving greater profitability.

Throughout the episode, Chris shares actionable advice for shop owners and managers on how to effectively document each step of their workflow and train their teams to follow these procedures consistently. He discusses common pitfalls that lead to chaos and inefficiency in the absence of SOPs, and provides practical strategies for overcoming these challenges. By implementing structured workflows, shop owners can streamline operations, minimize errors, and create a more organized and productive work environment.

Additionally, the episode features a sponsorship from Shop Marketing Pros, a marketing agency that specializes in helping auto repair businesses grow their customer base and strengthen their brand presence. Chris highlights how partnering with industry-focused marketing experts can further support shop owners in achieving their business goals. Overall, this episode serves as a valuable resource for auto repair professionals seeking to reduce operational chaos, improve shop performance, and deliver a superior customer experience.

​Introduction and Sponsor Message (00:00:12) 

• Coach Chris introduces the podcast, highlights business innovation, and mentions Shop Marketing Pros as the episode sponsor.

Why Workflow Matters (00:01:11) 

• Chris discusses the chaos of a broken workflow and the importance of controlling workflow in auto repair shops.

Consequences of Poor Workflow (00:02:21) 

Explains how poor workflow affects efficiency, morale, and profitability, and introduces the seven-step core workflow.

Step 1: Vehicle Check In (00:03:36) 

• Covers greeting the customer, confirming appointments, setting expectations, and the importance of a thorough check-in.

Step 2: Initial Tech Inspection (00:04:44) 

• Describes the process of performing and documenting a comprehensive vehicle inspection using DVIs.

Step 3: Estimate Building (00:05:53) 

• Outlines building estimates based on inspection findings, prioritizing repairs, and recommending related services.

Step 4: Customer Communication and Authorization (00:07:02) 

• Emphasizes clear communication, written confirmations, and resetting expectations/contracts with the customer.

Step 5: Job Dispatching (00:08:18) 

• Discusses assigning work based on technician availability and skill, and ensuring efficient workflow.

Step 6: Quality Control and Test Drive (00:11:07) 

• Explains the need for a second set of eyes, checklists, and test drives for certain repairs.

Step 7: Customer Pick-Up and Debrief (00:11:07)

• Covers reviewing completed work with the customer, discussing future needs, and requesting reviews.

Building and Training SOPs (00:12:12) 

• Details how to document workflows into SOPs, assign step owners, and train staff regularly.

Benefits of SOPs and Final Thoughts (00:14:14) 

• Highlights how SOPs improve shop performance, offers help, and gives a final sponsor mention and sign-off.

Connect with Chris:

chris autofixsos.com

 Phone: 940.400.1008

 www.autoshopcoaching.com

 Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 

#autofixautoshopcoaching

 #autofixbeautofixing #autoshopprofits #autoshopprofit 

#autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

#autorepairshopcoaching #autorepairshopconsulting 

#autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

#serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

#autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching dives deep into the essential topic of communication within auto repair shops, offering a wealth of practical strategies that shop owners and their teams can implement right away. Chris emphasizes that effective, transparent communication among technicians, service advisors, owners, and customers is the cornerstone of a successful auto repair business. He explains how fostering open dialogue not only streamlines workflow and reduces costly errors, but also leads to higher shop performance, increased revenue, and stronger relationships built on trust.

Throughout the episode, Chris shares a variety of actionable tips designed to address common communication challenges faced by auto repair shops. He highlights the importance of holding daily huddles to keep everyone on the same page, maintaining thorough and accurate documentation to ensure nothing falls through the cracks, and proactively educating customers about their vehicle needs to prevent misunderstandings and avoid lost sales opportunities. Chris also discusses how empowering staff to ask questions and clarify information can create a more collaborative and supportive work environment.

Sponsored by Shop Marketing Pros, this episode is packed with valuable insights and real-world examples that demonstrate the tangible benefits of improving communication at every level of your shop. Whether you’re looking to strengthen your team, enhance customer satisfaction, or drive business growth, Chris’s expert advice provides a clear roadmap for achieving your goals through better communication. Don’t miss this must-listen episode if you’re ready to take your shop’s performance and customer relationships to the next level.

​Introduction and Sponsor Message (00:00:07) Chris Cotton introduces the podcast, outlines its purpose, and highlights the episode sponsor, Shop Marketing Pros.

Series Recap and Episode Topic Introduction (00:01:18) Recaps previous episodes and introduces the focus on fixing broken communication in auto repair shops.

The Impact of Poor Communication (00:02:32) Explains how poor communication affects shop performance, KPIs, and overall business success.

Communication and Average Repair Order Example (00:03:35) Illustrates how unclear communication leads to lost sales and missed opportunities using repair order scenarios.

Technician Documentation Issues (00:04:40) Discusses vague technician notes and the importance of clear, detailed documentation and photos.

Advisor-Customer Communication Breakdown (00:05:56) Explains how lack of urgency and explanation from advisors can result in customer distrust and missed repairs.

Importance of Written Records (00:07:01) Stresses the need for written documentation of recommendations and declined services for accountability.

Where Communication Breaks Down (00:08:02) Identifies key breakdowns: tech-to-advisor, advisor-to-customer, and owner-to-team communication.

Advisor to Customer: Educate, Don’t Sell (00:09:21) Advises on educating customers with clear explanations, analogies, and visuals instead of technical jargon.

Owner to Team: Setting Expectations (00:10:25) Highlights the owner’s role in setting clear expectations and maintaining regular, positive communication.

Daily Huddles and DVI Protocols (00:11:26) Recommends daily team meetings and standardized digital vehicle inspection (DVI) processes for clarity.

Feedback Loops and Weekly Meetings (00:12:36) Suggests using feedback loops and weekly meetings to reinforce communication, review KPIs, and coach staff.

The Value of Communication as a Business Tool (00:13:42) Emphasizes that communication is a critical business tool, not just a soft skill, and outlines its benefits.

Call to Action and Closing Remarks (00:14:48) Encourages listeners to seek help with communication systems, thanks the sponsor, and closes the episode.

Sign-off (00:15:43) Chris Cotton signs off and wishes listeners a great day.

chris autofixsos.com

 Phone: 940.400.1008

 www.autoshopcoaching.com

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

#autofixautoshopcoaching

 #autofixbeautofixing #autoshopprofits #autoshopprofit 

#autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

#autorepairshopcoaching #autorepairshopconsulting 

#autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

#serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

#autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

In this episode, Chris Cotton from Auto Fix Auto Shop Coaching delves into how auto repair shop owners can significantly boost business performance by diligently tracking and analyzing key performance indicators (KPIs) such as average repair order value, labor efficiency, and customer satisfaction scores. Chris breaks down each KPI, explaining how monitoring these metrics provides valuable insights into shop operations, helps identify areas for improvement, and drives better business outcomes. He emphasizes the critical role of using accurate data to inform decision-making, set realistic goals, and foster a culture of continuous improvement within the shop.

Chris also explores the importance of effective marketing strategies in today’s competitive landscape. He shares practical tips for reaching new customers and retaining existing ones, highlighting the need for a strong online presence, positive reviews, and targeted advertising. To help shop owners maximize their marketing efforts, Chris recommends partnering with Shop Marketing Pros, a trusted agency known for helping auto repair businesses increase their visibility, attract more customers, and ultimately grow their revenue.

Throughout the episode, listeners receive actionable advice designed to empower shop owners to make informed choices, streamline workflow, and enhance overall profitability. Chris’s insights provide a roadmap for shop owners looking to leverage data, improve operational efficiency, and implement successful marketing tactics to achieve long-term business growth.

​​Introduction and Sponsor Shoutout (00:00:10) Chris introduces himself, the podcast, and highlights Shop Marketing Pros’ impact on his shop’s marketing success.

Series Recap and Episode Focus (00:02:28) Recaps episode one’s vocabulary focus; introduces episode two’s deep dive into understanding and acting on KPIs.

Why KPIs Matter (00:03:36) Explains the importance of tracking KPIs, using analogies and real-life class experiences with shop owners.

Objective Truths and Team Context (00:05:46) Discusses how KPIs provide objective data, guide decision-making, and help teams understand their performance.

Essential KPIs Overview (00:06:47) Introduces the main KPIs to track, emphasizing their role in profitability and shop management.

Average Estimate (00:07:57) Explains the significance of average estimate as a measure of hidden sales potential and technician/advisor teamwork.

Average Repair Order (00:09:08) Covers the importance of average repair order, its relation to service types, and benchmarks for different shop types.

Labor Hours per Repair Order (00:10:10) Describes labor hours per repair order, its impact on efficiency, and target benchmarks for various shop categories.

Labor Gross Profit Margin (00:12:29) Highlights labor margin as the top profit driver, common pitfalls, and the importance of optimizing this KPI.

Parts Gross Profit Margin (00:13:39) Stresses the need to monitor parts margin, use matrix pricing, and avoid uniform markups.

Car Count (00:14:18) Discusses car count, the dangers of high volume with low repair order, and the need for balance.

Tech Efficiency and Productivity (00:15:02) Advises on tracking technician efficiency, sharing data with techs, and starting performance discussions early in the week.

Closing Ratio/Estimate Approval Rate (00:16:19) Explains closing ratio as an advisor accountability metric, how to track it, and what target percentages to aim for.

Common KPI Mistakes (00:17:36) Lists frequent mistakes: infrequent tracking, not knowing calculations, failing to act on data, and letting emotions override numbers.

Action Steps for KPI Success (00:18:34) Provides actionable steps: build a scorecard, choose top KPIs, assign ownership, set targets, gamify, and review regularly.

Conclusion and Final Sponsor Mention (00:21:35) Wraps up with a call to action, another sponsor shoutout, and encouragement to use KPIs for business growth.

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Weekly Blitz is brought to you by our friends over at Shop Marketing

 Pros. If you want to take your shop to the next level, you need great 

marketing. Shop Marketing Pros does top-tier marketing for top-tier 

shops.

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching dives deep into the common communication challenges that auto repair shops encounter on a daily basis. Recognizing that miscommunication can lead to costly mistakes, frustrated employees, and dissatisfied customers, Chris emphasizes the importance of establishing a strong foundation of shared understanding within the team. To address this, he introduces 30 essential industry terms that every shop should know, aiming to help teams develop a common language, minimize confusion, and streamline shop operations.

Throughout the episode, Chris shares practical tips for fostering clear and effective communication among team members. He discusses strategies for ensuring that everyone—from service advisors to technicians—understands key operational and performance metrics, such as average repair order (ARO), car count, gross profit, and labor hours. By breaking down these terms and their significance, Chris empowers shop owners and staff to make informed decisions and work more cohesively.

Chris also highlights the importance of choosing the right communication methods for different situations, whether it’s face-to-face conversations, digital messaging, or written documentation. He explains how selecting the appropriate channel can prevent misunderstandings, speed up workflow, and enhance overall shop efficiency.

Sponsored by Shop Marketing Pros, this episode is packed with actionable strategies designed to help shop owners strengthen team collaboration, elevate customer service, and drive sustainable business growth. By building a culture of clear communication and shared knowledge, auto repair shops can not only improve their internal processes but also deliver a superior experience to their customers.

Introduction and Sponsor Message (00:00:05)

• Coach Chris introduces the podcast, outlines its focus, and highlights the episode sponsor, Shop Marketing Pros.

Series Launch and Communication Focus (00:01:19)

• Chris explains the start of a new series, apologizes for previous technical issues, and emphasizes the importance of shop communication.

Common Communication Problems in Auto Shops (00:02:20)

• Discussion of how most shop issues stem from poor communication, not technical failures.

Consequences of Poor Communication (00:03:31)

• Explains how miscommunication leads to comebacks, wasted time, lost sales, and burnout.

Types of Communication Problems (00:04:34)

• Breakdown of wrong communication methods, improper language, and poor listening in shops.

Fixing Communication with Shared Language (00:05:31)

• Stresses the need for a shared vocabulary and alignment among team members.

Challenge: Assess Team Understanding of Terms (00:06:26)

• Chris challenges listeners to test their team's understanding of 30 essential shop terms.

Essential Auto Repair Terms: 1–5 (00:07:20)

• Defines repair order, digital vehicle inspection, flag hours, flat rate, and can job.

Essential Auto Repair Terms: 6–10 (00:08:22)

• Explains comebacks, diagnostics, parts margin, labor rate, and technician notes.

Essential Auto Repair Terms: 11–15 (00:10:32)

• Covers deferred work, estimate/quote, OEM parts, aftermarket parts, and drivability concern.

Essential Auto Repair Terms: 16–20 (00:12:39)

• Discusses upsell, bay utilization, conversion rate, labor hours per repair order, and average estimate.

Essential Auto Repair Terms: 21–25 (00:14:47)

• Details average repair order, gross profit, technician efficiency, technician productivity, and work in progress (WIP) screen.

Essential Auto Repair Terms: 26–30 (00:15:59)

• Covers dispatching, multi-point inspection, cores, maintenance schedule, and warranty work.

Final Thoughts and Call to Action (00:19:27)

• Encourages clear language, invites feedback, and gives a final sponsor shoutout.

Closing Remarks (00:20:22)

• Coach Chris signs off, wishing listeners a great day.

chris autofixsos.com

 Phone: 940.400.1008

 www.autoshopcoaching.com

 Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 

#autofixautoshopcoaching

 #autofixbeautofixing #autoshopprofits #autoshopprofit 

#autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

#autorepairshopcoaching #autorepairshopconsulting 

#autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

#serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

#autofix #shopmarketingpros #autofixautoshopcoachingbookChris Cotton 

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 

In this episode of "The Weekly Blitz," Coach Chris Cotton takes the stage to unveil an exciting new series titled "Back to Basics," specifically designed for auto repair shop owners and their teams. This series is crafted to revisit and reinforce the essential concepts and practices that are crucial for running a successful auto repair shop. Coach Chris passionately emphasizes the significance of having a solid grasp of the basics, particularly in the face of financial challenges and the myriad distractions that can arise in the industry.

He meticulously outlines a comprehensive ten-part series that will delve into a variety of critical topics. These include effective communication strategies, robust financial management techniques, and the cultivation of strong teamwork within the shop environment. Each segment is designed to equip shop owners and their teams with the foundational knowledge and skills necessary to thrive in a competitive market.

Moreover, the episode underscores the importance of continuous learning and development in the ever-evolving automotive repair industry. Coach Chris encourages listeners to embrace ongoing education as a means to stay ahead of the curve and maintain a competitive edge.

In addition to the valuable insights shared, the episode features a sponsorship mention for Shop Marketing Pros. This marketing company specializes in helping auto repair shops grow by providing tailored marketing solutions that drive business success. Their expertise and support are highlighted as a valuable resource for shop owners looking to expand their reach and enhance their market presence.

​Introduction and Podcast Overview (00:00:07)

Coach Chris introduces the podcast and its purpose to supercharge auto repair businesses.

Sponsorship Mention (00:01:17)

Discussion of Shop Marketing Pros and their services for auto repair shops.

Episode Series Introduction (00:01:17)

Introduction to the "Back to Basics" series focusing on fundamental concepts in auto repair.

Importance of Fundamentals (00:02:16)

Highlighting the need to revisit basics due to challenges faced by shop owners.

Gaps in Shop Foundations (00:03:27)

Discussing the distractions that lead to gaps in business fundamentals post-COVID.

Overview of the Series Topics (00:04:25)

Preview of the ten episodes covering essential topics for shop owners and technicians.

Target Audience for the Series (00:06:31)

Identifying the audience: shop owners, service advisors, and technicians.

Encouragement for Team Participation (00:06:31)

Encouraging teams to listen together and discuss improvements based on the series.

Conclusion and Final Thoughts (00:07:27)

Reiterating the importance of foundational knowledge and promoting the series for shop success.

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

In this episode of "The Weekly Blitz," host Coach Chris Cotton takes listeners on a journey through both his personal and professional life, offering a glimpse into the milestones and aspirations that shape his career. Chris shares the exciting news of his upcoming graduation, a significant achievement marking the culmination of 34 years of dedication and perseverance in pursuing a bachelor's degree. This personal triumph serves as a testament to his commitment to lifelong learning and growth.

As he looks to the future, Chris unveils his ambitious plans to develop a new educational series focused on the fundamentals of auto repair management. This series is designed to be a valuable resource for both new and seasoned shop owners, providing them with essential knowledge and strategies to navigate the complexities of the industry. By addressing key topics such as operational efficiency, customer service excellence, and financial management, Chris aims to empower shop owners to elevate their businesses to new heights.

In addition to his educational endeavors, Chris highlights his active involvement with Worldpac, a leading distributor of automotive parts. Through this collaboration, he underscores the critical importance of staying attuned to market needs and trends within the auto repair industry. By understanding these dynamics, shop owners can better position themselves to meet customer demands and remain competitive in a rapidly evolving marketplace.

Chris also takes the opportunity to promote Shop Marketing Pros, a marketing company that specializes in providing tailored services for auto repair shops. He emphasizes the value of partnering with experts who understand the unique challenges and opportunities within the industry, and how effective marketing strategies can drive business growth and customer engagement.

Throughout the episode, Chris Cotton reinforces the theme of returning to fundamentals as a means to enhance business operations and customer service. By focusing on core principles and best practices, shop owners can build a solid foundation for success and create lasting value for their customers. This episode of "The Weekly Blitz" serves as both an inspirational narrative and a practical guide for those seeking to thrive in the auto repair industry.

Introduction to the Episode (00:00:08)

Coach Chris Cotton introduces the podcast and its focus on auto repair business insights.

Personal Update: Graduation (00:01:09)

Chris shares his excitement about graduating after 34 years of working towards his bachelor's degree.

Future Plans and Opportunities (00:02:23)

He discusses contemplating his next steps now that he has completed his degree.

Expanding Services to Different Repair Industries (00:03:25)

Chris outlines plans to better communicate the services offered to various types of repair shops.

Worldpac Involvement and Upcoming Events (00:04:41)

He mentions his role in organizing Worldpac's events and facilitating smart groups.

Back to Basics: New Series Announcement (00:05:51)

Chris reveals a new series focused on fundamental auto repair management concepts.

Addressing Industry Challenges and Tariffs (00:06:59)

He shares insights on current business challenges and the confusion surrounding tariffs.

Business Performance Insights (00:08:01)

Chris discusses the mixed feelings about business performance despite record sales in some shops.

Call to Action: Finding Needs in Business (00:09:02)

He encourages listeners to identify needs in their businesses and stay tuned for upcoming content.

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 

In this episode of "The Weekly Blitz," host Chris Cotton is joined by special guests Caroline Legrone and Kim Walker from Shop Marketing Pros to delve into the critical necessity of having a robust marketing plan for auto repair shops. The discussion centers around the pivotal role that a well-structured marketing strategy plays in the success and sustainability of these businesses.

Chris, Caroline, and Kim explore the multifaceted aspects of marketing planning, emphasizing the importance of leveraging historical data to gain insights into the business's performance over time. By analyzing this data, shop owners can pinpoint slow periods and develop proactive marketing strategies that align with local events and seasonal trends, thereby optimizing their outreach efforts.

Caroline Legrone underscores the significance of understanding past performance metrics, which can provide invaluable information for future planning. She explains how historical data can reveal patterns and trends that are crucial for making informed marketing decisions. This approach not only helps in identifying potential challenges but also in capitalizing on opportunities that may arise.

Kim Walker, on the other hand, offers practical insights into the creation of a comprehensive marketing calendar. She shares her expertise on how to systematically plan marketing activities throughout the year, ensuring that the shop remains visible and engaged with the community. Kim's advice includes tips on scheduling promotions, aligning campaigns with local happenings, and maintaining a consistent presence across various marketing channels.

Throughout the episode, the conversation is geared towards empowering shop owners to take control of their marketing efforts. By doing so, they can ensure sustained growth and foster stronger community engagement, even during traditionally slow periods. The episode serves as a call to action for auto repair shop owners to prioritize their marketing strategies, highlighting the long-term benefits of a well-executed plan.

Chris Cotton introduces the episode and emphasizes the need for a marketing plan in auto repair businesses.

Chris welcomes Caroline Legrone and Kim Walker from Shop Marketing Pros to the podcast.

Chris expresses concern over shop owners complaining about low car counts and the lack of planning.

Kim discusses common excuses for slow periods and the importance of recognizing seasonal trends.

Caroline explains the significance of analyzing past performance to create an effective marketing calendar.

Kim shares insights on developing marketing plans based on historical data and identifying slow periods.

Kim describes a unique marketing strategy developed around the local state fair to attract customers.

Kim emphasizes the necessity of proactive planning rather than reacting to slow days.

Discussion on how far in advance to plan marketing strategies for events like the state fair.

Caroline advises checking community calendars to align marketing efforts with local events.

Kim discusses the importance of reallocating marketing budgets based on seasonal trends.

Chris challenges the notion that marketing strategies are only relevant to local events, encouraging broader application.

Caroline stresses the importance of yearly planning for marketing strategies, even if starting late.

Chris shares his approach to planning marketing around holiday closures as a starting point for the year.

Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment:

Chris emphasizes the need for shop owners to have a structured marketing plan.

Kim advises shop owners to set aside undistracted time in October for planning.

Kim suggests using a large calendar to visualize important dates and events affecting marketing.

Kim discusses breaking down historical data to identify busy and slow times for better planning.

Caroline stresses the importance of setting achievable marketing goals based on past performance.

Kim explains how to determine an appropriate marketing budget based on desired growth.

Caroline introduces the "Plan with the Pros" event aimed at helping shop owners create marketing plans.

Kim shares the success of last year's event and plans for expanding this year's attendance.

Caroline details the Auto Repair Marketing Mastermind group for shop owners to connect and share insights.

Caroline encourages shop owners to create marketing calendars and utilize available resources for success.

Do It Scared (00:37:51)

Encouragement to start marketing despite fears of making mistakes or not knowing how to begin.

Getting Started (00:38:11)

Emphasis on taking action; "done is better than perfect" and scheduling time away from the shop.

Perspective on Fear (00:38:22)

Discussion on the urgency of creating a marketing calendar to avoid business decline.

Final Thoughts and Thanks (00:38:41)

Closing remarks and encouragement to utilize marketing pros for effective growth strategies.

Sponsorship Shout-Out (00:39:11)

Promotion of Shop Marketing Pros as the recommended marketing partner for auto repair businesses.

Closing Remarks (00:39:11)

Encouragement to maintain a positive mindset and a farewell from Coach Chris Cotton.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

SHOW NOTES

Connect with Chris: chris autofixsos.com

 Phone: 940.400.1008

 www.autoshopcoaching.com

 Facebook: https://www.facebook.com/ 

AutoFixAutoShopCo

 Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 

www.autoshopcoaching.com 

Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook