Chris Cotton Weekly Blitz

Back to Basics: Episode 0- Why the Best Shops Always Relearn the Fundamentals [E212]


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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 

In this episode of "The Weekly Blitz," Coach Chris Cotton takes the stage to unveil an exciting new series titled "Back to Basics," specifically designed for auto repair shop owners and their teams. This series is crafted to revisit and reinforce the essential concepts and practices that are crucial for running a successful auto repair shop. Coach Chris passionately emphasizes the significance of having a solid grasp of the basics, particularly in the face of financial challenges and the myriad distractions that can arise in the industry.

He meticulously outlines a comprehensive ten-part series that will delve into a variety of critical topics. These include effective communication strategies, robust financial management techniques, and the cultivation of strong teamwork within the shop environment. Each segment is designed to equip shop owners and their teams with the foundational knowledge and skills necessary to thrive in a competitive market.

Moreover, the episode underscores the importance of continuous learning and development in the ever-evolving automotive repair industry. Coach Chris encourages listeners to embrace ongoing education as a means to stay ahead of the curve and maintain a competitive edge.

In addition to the valuable insights shared, the episode features a sponsorship mention for Shop Marketing Pros. This marketing company specializes in helping auto repair shops grow by providing tailored marketing solutions that drive business success. Their expertise and support are highlighted as a valuable resource for shop owners looking to expand their reach and enhance their market presence.

​Introduction and Podcast Overview (00:00:07)

Coach Chris introduces the podcast and its purpose to supercharge auto repair businesses.


Sponsorship Mention (00:01:17)

Discussion of Shop Marketing Pros and their services for auto repair shops.


Episode Series Introduction (00:01:17)

Introduction to the "Back to Basics" series focusing on fundamental concepts in auto repair.


Importance of Fundamentals (00:02:16)

Highlighting the need to revisit basics due to challenges faced by shop owners.


Gaps in Shop Foundations (00:03:27)

Discussing the distractions that lead to gaps in business fundamentals post-COVID.


Overview of the Series Topics (00:04:25)

Preview of the ten episodes covering essential topics for shop owners and technicians.


Target Audience for the Series (00:06:31)

Identifying the audience: shop owners, service advisors, and technicians.


Encouragement for Team Participation (00:06:31)

Encouraging teams to listen together and discuss improvements based on the series.


Conclusion and Final Thoughts (00:07:27)

Reiterating the importance of foundational knowledge and promoting the series for shop success.

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

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