Chris Cotton Weekly Blitz

Visit ShopMarketingPros.com/chris to partner with a team that

understands your business. Because every great shop deserves marketing

that’s just as great.

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermindIn

​Episode Summary:

Most auto repair shops leave thousands of dollars on the table every week because their service advisors are acting like order-takers instead of sales pros. In this episode of The Weekly Blitz, Coach Chris Cotton breaks down the mindset, skills, and systems that transform advisors into the growth engine of your shop.

From real-world examples to proven scripts, you’ll learn how to boost closing ratios, raise ARO, and build trust with customers without being pushy. If your advisors are just “writing tickets,” it’s time to flip the switch and start creating true sales professionals.

What You’ll Learn in This Episode:

The #1 mindset shift that separates order-takers from sales pros.

Why confidence and tone matter more than price in customer decisions.

How to use DVIs as storytelling tools that sell themselves.

Four practical steps to help advisors close more work with integrity.

The KPIs every shop owner should track to measure advisor success.

Takeaway Challenge:

Track one advisor’s closing ratio for five days. Then role-play one scenario to improve it by just 5%. That small change could add tens of thousands of dollars to your annual sales.

Resources & Tools:

​Introduction & Sponsor Message (00:00:08)

• Coach Chris Cotton introduces the podcast, highlights Shop Marketing Pros as the sponsor, and sets the episode’s focus.

Identifying the Choke Point: Service Advisors (00:01:03)

• Explains the critical impact of service advisors, the difference between order takers and sales professionals, and their effect on gross profit.

Order Taker vs. Sales Pro Example (00:02:18)

• Provides a practical example contrasting an order taker’s approach with a sales professional’s, emphasizing education and trust.

Attention to Detail & Mindset Shift (00:03:21)

• Stresses the importance of precise communication, reframing the advisor’s role, and selling peace of mind, not just repairs.

Confidence and Communication Skills (00:04:33)

• Discusses the need for confident language, tone, and regular coaching to improve advisor performance.

Using DVI as a Storytelling Tool (00:05:48)

• Describes how digital vehicle inspections (DVI) should be used to visually narrate repairs and build customer understanding.

Active Listening & Mirroring at Check-In (00:06:55)

• Highlights the importance of repeating customer concerns, slowing down, and ensuring customers feel heard during check-in.

One-Minute R.O. Read Back & Update Scripts (00:06:55)

• Covers confirming details before the customer leaves and using consistent update scripts to build trust.

Tracking Closing Ratios & Performance Metrics (00:08:03)

• Emphasizes tracking closing ratios over car count or average repair order, and the pitfalls of manipulating metrics.

Daily Roleplay & Advisor Scoreboard (00:09:05)

• Recommends daily scenario practice, posting advisor performance metrics, and using visibility to drive improvement.

Ongoing Training & Accountability (00:10:11)

• Advocates for regular training, coaching, and auditing DVI quality, with accountability for both advisors and technicians.

Weekly Challenge & Compounding Improvements (00:11:19)

• Issues a challenge to track and improve one advisor’s closing ratio, illustrating the financial impact of small gains.

Order Takers vs. Sales Professionals Recap (00:12:28)

• Summarizes the key differences between order takers and sales professionals in driving profit and customer loyalty.

Sponsor Shout-Out & Closing (00:12:28)

• Thanks Shop Marketing Pros, encourages listeners to take action, and closes the episode.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In this episode of the "Auto Fix Auto Show Coaching" podcast, Coach Chris Cotton dives deep into the parallels between running a successful auto repair shop and leading a championship football team. Coach Chris unpacks six essential lessons—energy, discipline, process, stepping up, hard work behind the scenes, and striving for greatness—that are crucial for building a high-performing, winning culture in any shop. He explains how bringing the right energy every day sets the tone for the entire team, while maintaining discipline ensures that everyone stays focused on their goals. Coach Chris emphasizes the importance of having solid processes in place, encouraging owners to step up as leaders and set the standard for their staff. He also highlights the value of the hard work that happens out of the spotlight, reminding listeners that true success is built on consistent effort and dedication. Throughout the episode, Coach Chris offers practical advice and motivational insights, inspiring shop owners to lead with passion, reject mediocrity, and execute with the precision and commitment of champions. By applying these lessons, owners can create a standout shop culture that not only attracts customers but also drives long-term success in a highly competitive market.

​

​In this episode of "The Weekly Blitz," Coach Chris Cotton shines a spotlight on the critical role that attention to detail plays in the success or failure of an auto repair shop. He breaks down how seemingly minor errors—such as incorrect repair orders, overlooked specifications, or lapses in communication—can snowball into significant issues, resulting in lost profits, increased comebacks, and dissatisfied customers. Chris emphasizes that these small mistakes are often the root cause of larger operational problems, and addressing them is key to building a thriving business.

To help shop owners and managers tackle these challenges, Chris introduces five actionable micro habits designed to quickly elevate shop performance. These include practices like repair order read-backs, where technicians and service advisors confirm job details before work begins, and implementing a thorough seven-point quality control checklist to catch errors before vehicles are returned to customers. He also discusses the importance of consistent documentation, clear internal communication, and daily process reviews to ensure nothing slips through the cracks.

Beyond these habits, Chris provides leadership strategies and ready-to-use scripts that owners and managers can use to standardize procedures and foster a culture of accountability. He explains how setting clear expectations and modeling attention to detail can inspire teams to take pride in their work and deliver exceptional service every time.

To wrap up, Chris challenges shop owners to put these five micro habits into practice for just one week. He encourages them to track the results, promising that even this short-term commitment will lead to noticeable improvements in repair accuracy, reduced comebacks, and higher customer satisfaction. By focusing on the details, Chris assures listeners, shops can create a foundation for long-term success and a reputation for quality that sets them apart from the competition.

Introduction and Sponsor Message (00:00:09) 

Coach Chris introduces the podcast, highlights its focus, and promotes Shop Marketing Pros as the episode sponsor.

The Cost of Poor Attention to Detail (00:01:07) 

Explains how small mistakes in auto repair shops lead to financial loss, comebacks, and negative reviews.

Defining Attention to Detail (00:02:15) 

Clarifies that attention to detail is about repeatable precision, not perfectionism, and gives a scenario illustrating its importance.

Three Main Areas of Profit Leaks (00:03:34) 

Identifies check in/repair order, parts/spec verification, and quality control/communication as key areas where shops lose money.

Five Micro Habits for Better Detail (00:04:54) 

Outlines five actionable habits to improve attention to detail and reduce mistakes in the shop.

Daily Leadership Playbook (00:07:26) 

Describes daily routines like huddles, spot checks, and scorecards to maintain high standards and track performance.

Scripting for Consistency (00:09:26) 

Shares example scripts for advisors and technicians to standardize communication and processes.

Seven Day Challenge and Tracking (00:11:28) 

Encourages listeners to implement a week-long challenge, track results, and share improvements with the host.

Closing Remarks and Sponsor Shoutout (00:12:21) 

Wraps up with a reminder to maintain high standards, another sponsor mention, and a motivational sign-off.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Visit ShopMarketingPros.com/chris to partner with a team that

understands your business. Because every great shop deserves marketing

that’s just as great.

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermindIn

​In this episode of the "Auto Fix Auto Show Coaching" podcast, Coach Chris Cotton dives deep into the parallels between running a successful auto repair shop and leading a championship football team. Coach Chris unpacks six essential lessons—energy, discipline, process, stepping up, hard work behind the scenes, and striving for greatness—that are crucial for building a high-performing, winning culture in any shop. He explains how bringing the right energy every day sets the tone for the entire team, while maintaining discipline ensures that everyone stays focused on their goals. Coach Chris emphasizes the importance of having solid processes in place, encouraging owners to step up as leaders and set the standard for their staff. He also highlights the value of the hard work that happens out of the spotlight, reminding listeners that true success is built on consistent effort and dedication. Throughout the episode, Coach Chris offers practical advice and motivational insights, inspiring shop owners to lead with passion, reject mediocrity, and execute with the precision and commitment of champions. By applying these lessons, owners can create a standout shop culture that not only attracts customers but also drives long-term success in a highly competitive market.

​

​Introduction and Sponsor Message (00:00:12)

• Coach Chris introduces the podcast, shares sponsor info, and sets up the football-business analogy.

Why Run Your Shop Like a Football Team? (00:01:07)

• Explains the inspiration for the episode and draws parallels between coaching football and managing a shop.

Lesson 1: Have a High Motor (00:02:19)

• Discusses the importance of energy, enthusiasm, and hustle in both football and shop leadership.

Lesson 2: Losers Jump Offsides (00:04:18)

• Covers discipline, avoiding mistakes, and not giving away “free yards” in business operations.

Lesson 3: Play Your Technique (00:05:26)

• Stresses the value of following processes and procedures consistently for success.

Lesson 4: Be a Hero (00:06:35)

• Encourages stepping up in critical moments and seizing opportunities to lead and excel.

Lesson 5: Work Your Ass Off When Nobody’s Looking (00:07:38)

• Highlights the importance of unseen hard work and preparation behind the scenes.

Lesson 6: Be Pissed Off for Greatness (00:08:39)

• Motivates listeners to strive for greatness, avoid mediocrity, and hold themselves accountable.

Personal Story: Effort Is Between You and You (00:10:03)

• Coach Chris shares his personal journey with self-discipline and effort, reinforcing the previous lesson.

Ray Lewis Quotes and Final Motivation (00:10:54)

• Shares favorite motivational quotes and ties them back to business and personal growth.

Closing and Sponsor Reminder (00:11:47)

• Wraps up with a summary, call to action, and another sponsor mention.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Visit ShopMarketingPros.com/chris to partner with a team that

understands your business. Because every great shop deserves marketing

that’s just as great.

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermindIn

​In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the emotional challenges that clients often encounter when beginning their coaching journey. He discusses how feelings of vulnerability, uncertainty, and even anxiety are common among shop owners as they take the first steps toward change and improvement. Chris emphasizes the critical importance of empathy from coaches, explaining that understanding and validating these emotions helps build trust and rapport. He also stresses the need for clear, open communication and consistent reassurance, noting that coaches should be approachable and supportive, guiding clients through the process with patience and understanding.

Drawing from his own experiences working with a variety of auto repair shops, Chris shares stories that illustrate the transformative power of coaching when both parties are actively engaged. He encourages shop owners to remain present and communicative throughout the coaching relationship, warning against the tendency to "ghost" their coach when challenges arise. According to Chris, active participation, honest feedback, and a willingness to confront difficulties head-on are all essential ingredients for achieving meaningful results and lasting success.

Additionally, Chris highlights the pivotal role of leadership—not only within the coaching relationship but also in the day-to-day operations of an auto repair shop. He explains that effective leaders create environments where both clients and customers feel safe, respected, and valued. This sense of security fosters stronger relationships, higher morale, and better business outcomes.

The episode is sponsored by Shop Marketing Pros, a company specializing in marketing solutions tailored specifically for auto repair shops. Their expertise helps shop owners attract new customers, retain existing ones, and grow their businesses through strategic, results-driven marketing campaigns.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In episode 10, the grand finale of the “Back to Basics” series, Coach Chris Cotton emphasizes the critical importance of continuous improvement for auto repair shops striving for long-term success. He begins by revisiting and reinforcing the foundational topics covered throughout the series, such as operational efficiency, customer service excellence, financial management, and leadership development. Chris explains that mastering these basics is only the starting point; true success comes from a relentless commitment to ongoing growth and adaptation in a constantly evolving industry.

To illustrate this, Chris dives deeper into the practical steps shop owners can take to foster a culture of continuous improvement. He discusses the power of setting ambitious, measurable goals that challenge both individuals and teams to reach new heights. Regular team meetings are highlighted as essential opportunities for open communication, progress tracking, and collaborative problem-solving. Chris also stresses the value of conducting postmortems after significant projects or challenges, using these reflections to identify lessons learned and areas for enhancement.

Drawing on the principles of Kaizen, Chris encourages listeners to embrace small, incremental changes that, over time, lead to substantial improvements in processes and outcomes. He underscores the necessity of ongoing training and professional development, advocating for consistent investment in both technical skills and soft skills to keep teams sharp and motivated. Coaching, both internal and external, is presented as a powerful tool for accountability, guidance, and inspiration.

Throughout the episode, Chris urges shop owners to take personal responsibility for their shop’s trajectory by staying accountable to their goals and commitments. He reminds listeners that investing in their teams—not just in terms of training, but also in fostering a supportive and growth-oriented environment—pays dividends in morale, retention, and performance.

As the episode draws to a close, Chris challenges his audience to lead shops that get better every day, never settling for the status quo. He highlights the importance of partnering with effective marketing professionals who understand the unique needs of auto repair businesses and can help drive sustainable growth. Ultimately, Chris’s message is clear: continuous improvement is not a one-time initiative, but a lifelong journey that separates thriving shops from the rest.

​Introduction & Sponsor Message (00:00:09)

• Coach Chris Cotton introduces the podcast, highlights the sponsor, and sets the stage for the episode.

Series Recap & Episode Theme (00:01:04)

• Recaps the "Back to Basics" series and introduces the focus on continuous improvement

Why Continuous Improvement is Essential (00:02:09)

• Explains why improvement is non-negotiable and ongoing in auto repair shops.

Setting Growth Goals (00:03:10)

• Discusses the importance of aiming for at least 10% year-over-year growth.

Systems to Support Growth: Team Meetings (00:03:40)

• Describes weekly team meetings with metrics and focused agendas for improvement.

Systems to Support Growth: One-on-Ones (00:04:17)

• Covers the value of regular one-on one meetings with staff for feedback and development.

Systems to Support Growth: Postmortems (00:04:55)

• Emphasizes learning from mistakes and comebacks through team postmortems.

Kaizen Mindset: Small Daily Improvements (00:05:18)

• Introduces the Kaizen approach of making constant, small improvements.

Training, Coaching, and Outside Help (00:05:55)

• Highlights the importance of ongoing training, coaching, and external perspectives.

Setting Annual, Quarterly, and Monthly Goals (00:06:23)

• Outlines how to structure and set improvement goals at different intervals.

Raising the Bar & Leadership Mindset (00:07:35)

• Encourages setting ambitious goals and fostering a culture of continuous progress.

Conclusion & Call to Action (00:08:38)

• Wraps up the series, urges listeners to take action, and gives a final sponsor mention.

Sign-Off (00:09:36)

• Coach Chris Cotton signs off and thanks listeners for tuning in.

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

In Episode 9 of "The Weekly Blitz," Coach Chris Cotton delivers a comprehensive overview of essential marketing and customer retention strategies specifically tailored for auto repair shop owners. He begins by stressing the importance of proactive marketing, explaining that waiting for customers to find you is no longer enough in today’s competitive landscape. Chris details how leveraging digital tools such as Google My Business, Local Service Ads, search engine optimization (SEO), and targetEd digital ads can significantly boost your shop’s visibility and attract a steady stream of new clients. He provides practical tips on optimizing your Google My Business profile, ensuring your shop appears in local searches, and using Local Service Ads to reach customers actively seeking auto repair services.

Beyond attracting new customers, Chris underscores the critical role of retention strategies in building a loyal client base. He discusses the effectiveness of ongoing communication through email marketing and text messaging, which can be used to send appointment reminders, service updates, and special offers. In-shop branding is also highlighted as a way to reinforce your shop’s identity and values, creating a memorable experience that encourages repeat business.

A key point Chris makes is the necessity of defining your ideal customer. By understanding who you want to serve, you can tailor your marketing efforts to attract the right clientele and maximize your return on investment (ROI). He advises shop owners to consistently track the ROI of their marketing campaigns, using data to refine strategies and ensure resources are being used effectively.

Relationship-building is another cornerstone of Chris’s approach. He emphasizes making a positive impression from the very first visit, suggesting that every interaction is an opportunity to build trust and rapport. This includes everything from a warm greeting at the front desk to follow-up communications after a service appointment.

Chris also highlights the value of community involvement, recommending that shop owners participate in local events, sponsor community activities, or support charitable causes. These efforts not only enhance your shop’s reputation but also foster a sense of connection with the local community.

For those seeking expert guidance, Chris recommends partnering with Shop Marketing Pros, a company specializing in marketing solutions for auto repair shops. He notes that working with professionals can help you develop and execute a comprehensive marketing plan tailored to your unique needs.

Overall, this episode is packed with actionable advice and proven strategies designed to help your auto repair shop grow, thrive, and stand out in a crowded market.

​Introduction and Sponsor Message (00:00:12) 

• Coach Chris Cotton introduces the podcast, highlights the sponsor, and sets the stage for the episode.

Episode Overview & Importance of Marketing (00:01:18) 

• Explains the episode’s focus on marketing and customer retention, and why consistent marketing is crucial for auto repair shops.

Proactive vs. Reactive Marketing & Customer Avatar (00:02:19) 

• Discusses proactive versus reactive marketing, and using tools like ChatGPT to define your ideal customer.

Seven Key Marketing Strategies for Auto Repair Shops (00:03:28) 

• Outlines seven essential marketing tactics: Google My Business, Local Service Ads, SEO, digital ads, retention marketing, in-shop branding, and community involvement.

Building Customer Retention from the First Visit (00:07:47) 

• Covers best practices for collecting customer information, setting expectations, and tracking marketing sources from the first visit.

Customer Experience During and After the Visit (00:08:50) 

• Describes communication during the visit, payment processes, post-visit follow-up, and encouraging reviews and repeat visits.

Tracking Return on Investment (ROI) (00:10:03) 

• Explains key ROI metrics: cost per lead, customer acquisition cost, and lifetime value, and stresses the importance of tracking marketing effectiveness.

Closing Remarks and Sponsor ShoutOut (00:11:13) 

• Wraps up with a call to action, another sponsor mention, and motivational closing thoughts.

Farewell (00:12:09) 

• Coach Chris Cotton signs off and thanks listeners.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

#autofixautoshopcoaching

 #autofixbeautofixing #autoshopprofits #autoshopprofit 

#autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

#autorepairshopcoaching #autorepairshopconsulting 

#autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

#serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

#autofix #shopmarketingpros #autofixautoshopcoachingbook

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In episode eight of the "Back to Basics" series, Coach Chris Cotton delves into the critical topic of inventory and parts management, revealing how a disciplined approach can significantly boost profits and minimize chaos for auto repair shop owners. Throughout the episode, Coach Chris breaks down practical systems and strategies, including implementing just-in-time delivery to reduce excess stock, establishing efficient parts receiving procedures, and organizing inventory with clearly labeled bins for easy access and tracking.

He also covers essential practices for managing cores and returns, ensuring that valuable credits are not lost and that inventory remains accurate. Coach Chris emphasizes the importance of tracking inventory turns as a key performance indicator (KPI), helping shop owners identify slow-moving items and optimize purchasing decisions. Listeners gain insights into preventing theft and shrinkage through robust controls, as well as improving cash flow by avoiding overstocking and tying up capital in unnecessary parts.

With a focus on streamlining operations, Coach Chris outlines step-by-step processes that can be implemented immediately, from setting up inventory counts to training staff on best practices. Sponsored by Shop Marketing Pros, this episode is packed with actionable advice and real-world examples, empowering shop owners to take control of their inventory, reduce waste, and ultimately maximize profitability. Whether you’re looking to tighten up your current systems or build a solid foundation from scratch, this episode provides the tools and knowledge needed to transform your shop’s inventory management.

​

​Introduction and Sponsor Message (00:00:06) 

• Coach Chris Cotton introduces the podcast, outlines the episode’s focus, and highlights the sponsor, Shop Marketing Pros.

Why Inventory Management Matters (00:01:01) 

• Explains the importance of inventory control, common shop problems, and how poor management impacts profits and operations.

Risks of Poor Parts Control (00:02:04) 

• Discusses theft, reconciliation, and the consequences of sloppy inventory practices, including lost time and overstock.

Just-in-Time Delivery and Lean Inventory (00:04:18) 

• Covers the benefits of just-in-time parts delivery, vendor relationships, and only stocking high-turnover items.

Parts Receiving System (00:05:13) 

• Describes the need for a structured process for receiving, checking, and tagging parts, and assigning responsibility.

Labeled Parts Bins and Organization (00:06:22) 

• Details the use of labeled bins for technicians, labeling procedures, and the importance of a consistent system.

Consumables Management (00:07:27) 

• Advises on weekly checks and stocking consumables based on inventory turns, not guesswor.

Core Management System (00:07:55) 

• Explains handling, labeling, and returning cores promptly to avoid lost profits and negative margin impact.

New Parts Returns Process (00:09:40) 

• Outlines steps for logging, tagging, and returning unused or incorrect parts, and tracking credits.

Tracking Inventory Turns as a KPI (00:10:41) 

• Introduces inventory turns as a key performance indicator, provides the formula, and explains optimal ranges.

Conclusion and Call to Action (00:11:58) 

• Summarizes the benefits of disciplined inventory management, offers help, and previews the next episode.

Final Sponsor Message and SignOff (00:12:52) 

• Reiterates the sponsor’s value, encourages listeners to take action, and closes the episode.

​

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Visit https://ShopMarketingPros.com/chris  to partner with a team that  understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In this episode, Coach Chris Cotton delivers a heartfelt message to repair shop owners about the value of time and the pursuit of excellence. Reflecting on a powerful metaphor of a dwindling spool of wire, Chris urges listeners to be present with loved ones and intentional in their leadership. He reminds shop owners that every moment is precious and encourages them to invest their time wisely—both at work and at home. Chris challenges shop owners to strive for “elite” standards, emphasizing the importance of building strong, positive cultures within their teams, serving their communities with integrity, and leading with genuine care and compassion. He shares actionable insights on how to foster an environment where employees feel valued and customers become loyal advocates. Chris also highlights Shop Marketing Pros as a trusted marketing partner, recommending their expertise to help shops grow their brand and reach more customers. Tune in for motivation to make every moment and every effort in your business truly count, and walk away inspired to elevate your leadership, strengthen your relationships, and leave a lasting impact on your shop and your community.

​Sponsor Introduction (00:00:14)

• Coach Chris introduces Shop Marketing Pros and their services for auto repair shops.

Episode Change of Plans (00:01:11)

• Chris explains the episode will be a break from the usual series to discuss recent personal reflections.

The Wire: The Finite Nature of Time (00:02:07)

• Chris describes a video about a man with a spool of wire, symbolizing the limited time we have in life.

Being Present and Listening (00:04:02)

• Reflection on the importance of listening, being present, and not dismissing others’ feelings or moments.

Measuring Life in Visits (00:04:58)

• Chris discusses how he now measures time by visits with loved ones, emphasizing intentionality and presence.

The Elite Mindset (00:07:17)

• Inspired by a friend’s text, Chris encourages striving for excellence and being “elite” in all areas of life.

Being Elite as a Shop Owner and Leader (00:08:14)

• Advice for auto repair shop owners on building elite businesses, cultures, and communities.

Call to Action & Closing (00:10:08)

• Chris urges listeners to share the message, stay elite, and gives a final sponsor shoutout and farewell.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

#autofixautoshopcoaching

 #autofixbeautofixing #autoshopprofits #autoshopprofit 

#autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

#autorepairshopcoaching #autorepairshopconsulting 

#autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

#serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

#autofix #shopmarketingpros #autofixautoshopcoachingbook

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In episode seven of "The Weekly Blitz," Coach Chris Cotton of Auto Fix Auto Shop Coaching delivers an insightful discussion on the essential role of shop safety and cultivating a positive work environment for auto repair shop owners and their teams. Chris begins by stressing that safety is not just a regulatory requirement, but a foundational element for long-term business success and employee satisfaction.

Throughout the episode, Chris breaks down a variety of practical safety measures that every shop should implement. He discusses the importance of providing and consistently using personal protective equipment (PPE), such as gloves, safety glasses, and proper footwear, to minimize the risk of injury. He also covers safe chemical handling procedures, including proper labeling, storage, and disposal of hazardous materials, as well as the necessity of maintaining up-to-date Safety Data Sheets (SDS) and training staff on chemical safety protocols.

Chris goes on to address the correct use of lifting equipment, emphasizing the need for regular equipment inspections, proper lifting techniques, and clear communication among team members to prevent accidents. Fire safety is another key topic, with Chris outlining steps like maintaining accessible fire extinguishers, conducting regular fire drills, and ensuring all staff are familiar with emergency evacuation routes. Electrical safety is highlighted as well, with reminders to inspect cords and outlets, avoid overloading circuits, and promptly address any electrical hazards.

Slip, trip, and fall prevention is also discussed, with Chris recommending routine housekeeping, immediate cleanup of spills, and the use of anti-slip mats in high-traffic areas. He underscores the importance of emergency preparedness, encouraging shop owners to develop and regularly review emergency response plans, conduct safety meetings, and provide ongoing safety training for all employees.

Beyond physical safety, Chris highlights the significance of workplace energy, ergonomics, and enjoyment. He explains how a positive, energetic atmosphere can boost morale, productivity, and retention, while proper ergonomic practices help prevent long-term injuries and discomfort. Chris urges owners to foster a culture where safety and employee well-being are top priorities, encouraging open communication, recognition of safe behaviors, and opportunities for team-building and professional growth.

​The episode concludes with a series of actionable tips that shop owners can implement immediately to enhance safety and workplace culture. Chris also recommends partnering with Shop Marketing Pros, a trusted resource for marketing and business growth, to help auto repair shops expand their reach while maintaining a strong focus on protecting their teams and upholding their reputations. By prioritizing both safety and a positive work environment, Chris asserts that shop owners can create thriving businesses where employees feel valued, motivated, and secure.

​Podcast Introduction and Sponsor Message (00:00:04) 

• Coach Chris introduces the podcast, highlights its focus, and promotes Shop Marketing Pros as the episode sponsor.

Personal Endorsement of Shop Marketing Pros (00:01:13) 

• Chris shares his personal experience with Shop Marketing Pros and emphasizes their value for shop owners.

Series Recap and Episode Focus (00:01:55) 

• Brief recap of previous topics and introduction to this episode’s focus: shop safety and environment.

The Importance of Safety and Environment (00:02:24) 

• Explains why safety and environment are foundational for business success and employee retention.

Personal Safety Incidents and Lessons Learned (00:03:28) 

• Chris recounts past safety incidents in his shops and the impact on his approach to safety.

Why Safety and Environment Matter (00:04:29) 

• Discusses the consequences of neglecting safety and the need for proactive systems.

Seven Essential Areas of Shop Safety (00:05:35) 

• Outlines key safety areas: PPE, chemical handling, lifting safety, fire safety, electrical safety, slip and fall prevention, and emergency preparedness.

PPE: Personal Protective Equipment (00:05:35) 

• Details the importance of providing and enforcing PPE use for all employees.

Chemical Handling and SDS Compliance (00:06:35) 

• Covers proper chemical storage, SDS sheets, and safe disposal practices.

Lifting Safety and Jack Use (00:07:37) 

• Emphasizes regular lift inspections, proper jack use, and avoiding shortcut culture.

Fire Safety and Emergency Planning (00:08:13) 

Discusses fire extinguisher placement, evacuation plans, and preparedness for various emergencies.

Electrical Safety and Lithium Battery Risks (00:08:49) 

• Warns against unsafe electrical practices and highlights lithium battery fire hazards.

Slip, Trip, and Fall Prevention (00:11:03) 

• Stresses the need for oil dry, clear walkways, and proper hose/cord management.

First Aid and Emergency Preparedness (00:11:55) 

• Encourages visible first aid kits, emergency numbers, CPR training, and considering defibrillators.

Shop Environment: The Three E’s (00:12:59) 

• Introduces energy, ergonomics, and enjoyment as pillars of a positive shop environment.

Building a Positive Shop Culture (00:14:05) 

• Suggests routines, organized spaces, supportive management, and positive reinforcement.

Music and Mood in the Shop (00:15:07) 

• Discusses the impact of music and the need for respectful choices in the workplace.

Creating a Safety Culture (00:15:40) 

• Explains appointing a safety lead, conducting safety walks, and involving the team in safety.

Rewarding and Training for Safety (00:16:12) 

• Advocates for rewarding safe behavior, team involvement, and integrating safety into training.

Conclusion and Call to Action (00:17:11) 

• Encourages listeners to assess and improve their shop’s safety and environment, and offers coaching help.

Final Sponsor Shoutout and Sign-Off (00:18:04) 

• Reiterates the value of Shop Marketing Pros and closes the episode with motivational remarks.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

In episode six of "The Weekly Blitz," Coach Chris Cotton expertly guides auto repair shop owners through an in-depth, eight-step diagnostic process designed to improve shop consistency, profitability, and customer trust. Throughout the episode, he emphasizes the importance of clear communication with both technicians and customers, ensuring everyone understands the diagnostic procedures and findings. Chris highlights the necessity of thorough and accurate documentation at every stage, which not only protects the shop but also provides transparency for clients. He also stresses the value of charging appropriately for diagnostic work, explaining how this reinforces the professionalism of the shop and ensures technicians are compensated for their expertise.

Chris delves into how implementing a standardized diagnostic approach helps prevent costly comebacks, reduces errors, and boosts technician confidence by providing a clear roadmap for every job. This consistency, he explains, leads to higher quality repairs and builds lasting, trust based relationships with clients who appreciate the shop’s attention to detail and reliability. The episode also features a special spotlight on Shop Marketing Pros, a company offering tailored marketing solutions specifically for auto repair shops, helping them attract new customers and retain existing ones.

Listeners are encouraged to tune in and discover how refining and standardizing their diagnostic process can elevate their shop’s reputation, increase operational efficiency, and significantly improve their bottom line. Whether you’re looking to streamline workflow, enhance customer satisfaction, or grow your business, this episode provides actionable insights and practical tips to help your shop thrive.

Introduction and Sponsor Message (00:00:06) Coach Chris Cotton introduces the podcast, highlights its purpose, and promotes Shop Marketing Pros.

Series Recap and Episode Overview (00:01:16) Recap of previous "Back to Basics" episodes and introduction to diagnostics as the focus of this episode.

The Importance of a Diagnostic Process (00:02:17) Explains why a standardized diagnostic process is crucial for shop success and customer trust.

Step 1: Clarify the Concern (00:03:29) Emphasizes understanding the customer’s issue through detailed questioning and documentation.

Step 2: Assign a Testing Level (00:04:31) Describes setting the appropriate diagnostic level before any work begins to manage expectations.

Step 3: Perform a Full DVI (00:05:41) Advocates for a complete digital vehicle inspection before starting diagnostics.

Step 4: Replicate the Concern (00:06:43) Details the importance of confirming and documenting the customer’s reported issue.

Step 5: Pull Codes and Analyze Data (00:07:49) Covers using scan tools to gather data as a starting point for further testing.

Step 6: Test the System, Not Just a Part (00:07:49) Explains thorough system testing and documentation, not just focusing on individual parts.

Step 7: Confirm the Root Cause (00:07:49) Focuses on identifying and explaining the true cause of the problem.

Step 8: Service Advisor Presentation (00:07:49) Outlines how advisors should confidently present findings and solutions to customers.

Diagnostics Pricing and Integrity (00:09:06) Stresses the importance of charging appropriately for diagnostics and maintaining honesty with customers.

Implementing Diagnostic Packages (00:10:03) Advises on setting up diagnostic packages, training staff, and improving shop profitability.

Conclusion and Call to Action (00:11:06) Encourages shop owners to adopt the process, offers coaching help, and gives a final sponsor shoutout.

Closing Remarks (00:11:59) Coach Chris Cotton signs off and thanks listeners for tuning in.

​Connect with Chris:

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

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