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Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

In episode six of "The Weekly Blitz," Coach Chris Cotton expertly guides auto repair shop owners through an in-depth, eight-step diagnostic process designed to improve shop consistency, profitability, and customer trust. Throughout the episode, he emphasizes the importance of clear communication with both technicians and customers, ensuring everyone understands the diagnostic procedures and findings. Chris highlights the necessity of thorough and accurate documentation at every stage, which not only protects the shop but also provides transparency for clients. He also stresses the value of charging appropriately for diagnostic work, explaining how this reinforces the professionalism of the shop and ensures technicians are compensated for their expertise.

Chris delves into how implementing a standardized diagnostic approach helps prevent costly comebacks, reduces errors, and boosts technician confidence by providing a clear roadmap for every job. This consistency, he explains, leads to higher quality repairs and builds lasting, trust based relationships with clients who appreciate the shop’s attention to detail and reliability. The episode also features a special spotlight on Shop Marketing Pros, a company offering tailored marketing solutions specifically for auto repair shops, helping them attract new customers and retain existing ones.

Listeners are encouraged to tune in and discover how refining and standardizing their diagnostic process can elevate their shop’s reputation, increase operational efficiency, and significantly improve their bottom line. Whether you’re looking to streamline workflow, enhance customer satisfaction, or grow your business, this episode provides actionable insights and practical tips to help your shop thrive.

Introduction and Sponsor Message (00:00:06) Coach Chris Cotton introduces the podcast, highlights its purpose, and promotes Shop Marketing Pros.

Series Recap and Episode Overview (00:01:16) Recap of previous "Back to Basics" episodes and introduction to diagnostics as the focus of this episode.

The Importance of a Diagnostic Process (00:02:17) Explains why a standardized diagnostic process is crucial for shop success and customer trust.

Step 1: Clarify the Concern (00:03:29) Emphasizes understanding the customer’s issue through detailed questioning and documentation.

Step 2: Assign a Testing Level (00:04:31) Describes setting the appropriate diagnostic level before any work begins to manage expectations.

Step 3: Perform a Full DVI (00:05:41) Advocates for a complete digital vehicle inspection before starting diagnostics.

Step 4: Replicate the Concern (00:06:43) Details the importance of confirming and documenting the customer’s reported issue.

Step 5: Pull Codes and Analyze Data (00:07:49) Covers using scan tools to gather data as a starting point for further testing.

Step 6: Test the System, Not Just a Part (00:07:49) Explains thorough system testing and documentation, not just focusing on individual parts.

Step 7: Confirm the Root Cause (00:07:49) Focuses on identifying and explaining the true cause of the problem.

Step 8: Service Advisor Presentation (00:07:49) Outlines how advisors should confidently present findings and solutions to customers.

Diagnostics Pricing and Integrity (00:09:06) Stresses the importance of charging appropriately for diagnostics and maintaining honesty with customers.

Implementing Diagnostic Packages (00:10:03) Advises on setting up diagnostic packages, training staff, and improving shop profitability.

Conclusion and Call to Action (00:11:06) Encourages shop owners to adopt the process, offers coaching help, and gives a final sponsor shoutout.

Closing Remarks (00:11:59) Coach Chris Cotton signs off and thanks listeners for tuning in.

​Connect with Chris:

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

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