August 01, 2025

The Investment in Youth: Why Camp D.R.I.V.E. is a Win [THA 444]

34 minutes

Thanks to our Partners, NAPA TRACS, and Today's Class

Camp D.R.I.V.E., (Determination, Resourcefulness, Vision, Enthusiasm) created by Weston and Tenise Chapman of Black Hills Tire, is a powerful hands-on initiative that introduces kids aged 12–15 to the world of automotive technology. Now in its third year, this two-day experience puts young participants in the driver’s seat—changing tires, doing oil changes, welding, and more—across interactive stations. Camp D.R.I.V.E. is changing perceptions about the industry by showcasing its technical, creative, and rewarding sides. The conversation also explores the program’s community impact and offers practical tips for other shops looking to launch something similar, including how to manage costs, secure insurance, and collaborate with local partners.

Tenise and Weston Chapman, Black Hills Tire, Rapid City, SD. Listen to previous episodes HERE

Show Notes:

Watch Full Video Episode

https://www.campdrivebht.com/

Introduction (00:00:00)

Camp D.R.I.V.E. Overview and Growth (00:01:01)

Camp Structure and Sessions (00:02:44)

Community Involvement and Impact (00:04:10)

Changing Perceptions and Early Success Stories (00:05:44)

Starting Small: First Year Reflections (00:07:09)

Partnerships and Resource Sharing (00:08:02)

Parental Involvement and Mindset Shift (00:09:01) T

Dane’s Introduction and Experience (00:09:37)

Learning and Hands-On Experience (00:10:46)

Personal Growth and Community Influence (00:13:04)

Future Plans and Technical Education (00:13:46)

Favorite Camp Stations and Fundamentals (00:14:36)

Complexity of Modern Vehicles (00:15:56)

Media Coverage and Community Recognition (00:19:04)

Camp Drive Planning and Logistics (00:21:20)

Insurance and Liability Considerations (00:22:15)

Content Development and Dry Run (00:24:11)

Promotion and Registration Process (00:27:03)

Financial Investment and Community ROI (00:28:06)

Vendor Support and Sponsorships (00:29:23)

Video Production and Social Media (00:30:43)

Encouragement for Industry Involvement (00:31:22)

Dane’s Persistence and Success Story (00:32:49)

Call to Action for Industry Engagement (00:33:45)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today's Class

Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/

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By Carm Capriotto, AAP

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