Can Marketing Save the Planet?

In this episode we’re joined by John Grant, Author and truly, the definitive ‘green marketing guy’. Having recently read John’s latest book, ‘Greener Marketing’ - we discuss a range of topics about what ‘greener marketing’ really looks like today. John’s passion for driving an environmental and green agenda stems from the start of his career in the 90’s. We discuss some of the many projects he’s embarked upon and the role of being a marketer in ‘green land’ rather than a ‘green’ champion in marketing land. He shares his formula around green-washing, and making green ‘normal’ - the reality of driving behavioural change and the role of consumer behaviour. It’s packed with practical gems for marketers - like getting out of the ‘ivory tower’ to gain real world perspective - and much more. This episode has been split into Part 1 and Part 2 - because there was just so much to talk about, so many insights… we didn’t want to lose a drop of John’s experience and inspirational wisdom in the editing suite. Enjoy Part 1 and Part 2.

For more information about Greener Marketing, John Grant, Wiley

Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch.

Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

In this episode we’re joined by John Grant, Author and truly, the definitive ‘green marketing guy’. Having recently read John’s latest book, ‘Greener Marketing’ - we discuss a range of topics about what ‘greener marketing’ really looks like today. John’s passion for driving an environmental and green agenda stems from the start of his career in the 90’s. We discuss some of the many projects he’s embarked upon and the role of being a marketer in ‘green land’ rather than a ‘green’ champion in marketing land. He shares his formula around green-washing, and making green ‘normal’ - the reality of driving behavioural change and the role of consumer behaviour. It’s packed with practical gems for marketers - like getting out of the ‘ivory tower’ to gain real world perspective - and much more. This episode has been split into Part 1 and Part 2 - because there was just so much to talk about, so many insights… we didn’t want to lose a drop of John’s experience and inspirational wisdom in the editing suite. Enjoy Part 1 and Part 2.

For more information about Greener Marketing, John Grant, Wiley

Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch.

Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Whilst more organisations are starting to drive a more sustainable agenda - reporting on the impact and outcomes of those initiatives has never been more important. Consumers, employees and investors are calling for more transparency and visibility. We discuss current reporting frameworks, CSR, ESG, GRI and how organisations are working together to create a single reporting standard. No easy task considering the breadth of organisations, sectors, issue. Simon shares his  experience, expertise, real world challenges and advice as to how organisations navigate this particularly thorny path.  

For more information visit https://fbrh.co.uk/en/

Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch.

Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

A story in the right hands can change the way the world thinks - hence why, In this episode we're joined by storyteller extraordinaire, Jeremy Connell-Waite, who as Global Communications Designer at IBM, helps purpose-driven brands to tell more meaningful stories that impact people, profits and the planet. 

Tune in as we discuss purpose, greenwashing, getting the story straight, what matters to audiences, what matters to brands, who's getting it right and why marketers are perfectly positioned to drive positive change in the world.

A passionate environmentalist and force for addressing climate change, Jeremy is also a European leader for Al Gore’s Climate Reality Project. He's written four books around 'story' and has worked with brands such as Facebook, Twitter, Salesforce and Adobe.  

For more information about Jeremy, we urge you to take a look at his site Good Humans, Technology and Climate Change .

Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch.

Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

The Government has made significant commitments to meet global sustainable targets, daily we hear of a new scheme or initiative that helps the UK move towards providing solutions around climate change and a more sustainable future. But what role does local government play in supporting businesses and constituents at the coal-face (no pun intended!). In this podcast we hear first hand from Donna Stimson, passionate environmentalist and Cabinet Lead for Climate Change and Sustainability in the Royal Borough of Windsor & Maidenhead. Filled with honest and practical advice (and inspiration) - Tune in to hear about how local government and government align - and some of the initiatives, support and advice that will inspire you .

For more information about Heal Rewilding visit https://www.healrewilding.org.uk/

Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch.

Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

In this episode we’re delighted to be joined by Mark Lapping, CEO of Aquapak. Positioned as a real solution to the world’s plastic crisis - Aquapak products such as Hydropol™ are specially engineered materials that can create a range of packaging products that are specially targeted to make unrecyclable packaging fully recyclable within existing waste streams and thereby reduce the amount of ‘single use’ plastic being used.

Mark is a dedicated environmentalist and so tune in as we discuss the challenges and innovations and importantly solutions… when it comes to one of our biggest issues. Plastic!

For more information about Aquapak visit https://www.aquapakpolymers.com/

Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Where to start - and what are the practical challenges facing businesses and marketing? This episode unpacks all things sustainable, as we are joined by sustainability consultant Sarah Duncan as she talks about how to approach sustainability and provides us with great insights and practical takeaways.

We also talk candidly about the role marketing has played in driving unsustainable behaviours and how it needs to use its powers for good in the fight to save the planet.

Sarah Walker-Smith is the CEO of Shakespeare Martineau. She is the first female, non-lawyer CEO in the legal top 50.

In this episode we delve into the importance of strong leadership and why sustainability needs to be led from the top. Sarah talks about why she is so passionate about sustainability, what she has experienced in her career, and why businesses cannot approach sustainability as a tick box exercise. We also take a look into why the role of marketing is so important and, how marketing cannot drive change on its own .

Join us as we talk to James Perry from Cook about the B Corp movement. And, unlike the race to the bottom, which is synonymous with sustainability, why B Corp is a race to the top. James explains how he became involved and why he helped launch it in the UK. We also take a look at where marketing and sustainability overlap and discuss why the role of business needs to change. (And we even uncover that James started out his career as a marketer).

We kick off our ‘Can Marketing Save the Planet’ podcast series with Leeya Hendricks. As CMO for Delta Capita Leeya shares the importance of trust and the marketing efforts in driving the message of sustainability forward. We discuss moral purpose and take a deeper dive on how sustainability is embedded in Delta Capita’s culture, how it is communicated, measured and why sustainable marketing needs to be addressed now.

Enjoy the podcast.

Ideas, suggestions, feedback, conversation… simply get in touch.