As more and more people are waking up to questionable privacy practices, how do we balance the need for personalized experiences while protecting the customer’s privacy? In this episode, we discussed what Zero Party Data is, how it differs from first-party data and how it can help build direct, permission-based relationships with your customers.

Links in this episode:

• https://marketoonist.com/2021/07/zeropartydata.html
• https://www.nohacksmarketing.com/podcast/024-two-more-years-of-cookies-and-other-privacy-news/
• https://www.nohacksmarketing.com/podcast/021-tracking-pixels-and-apples-mail-privacy-protection/
• https://www.nohacksmarketing.com/podcast/duckduckgo-privacy-cookies/

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