Master B2B Friday 15

Can research analysts be relevant in the age of AI?


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The stock market has punished the shares of research firms Gartner and Forrester because of the possible impact of AI on their revenues. But it's not so clear that AI can replace everything research analysts do. Former analyst Andy Hoar walks through what analysts actually do in their roles, and which parts of their jobs will be - and won't be - impacted by AI.

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Master B2B Friday 15By Master B2B

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