Biswarup Bhattacharjee is the Sales Effectiveness lead at Autodesk India. He spoke to Pooja today about the importance of sales coaching. Here are a few key insights from the conversation.

- Sales Coaching helps to embed new sales behaviours effectively

- After launching his own start up, selling art and then technology Biswarup has found his career and his purpose in Sales Enablement.

- Previously at Oracle and now Autodesk India as a Sales coach, we talk about the importance of developing managers as coaches, having a robust process for coaching and the evolving nature of measuring success .

Give it a listen and remain curious.

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