Email marketing is one of the most misunderstood areas of legal marketing.

In this live session, we take a look at what the federal rules actually say about commercial email and marketing outreach. Instead of relying on assumptions or industry folklore, we review the official FTC guidance and explain how it applies in practice to law firms.

The discussion centers on a simple but important distinction. There is a difference between what the law requires, what email platforms prefer, and what makes for effective marketing. Those three standards are often lumped together, leading firms to overcorrect and hold themselves back.

At its core, this session is about clarity of the rules so you understand how to be an effective marketer.

When you understand the baseline rules, you can stop operating from fear and start operating from strategy. You can focus on content quality, audience experience, and long-term performance rather than unnecessary gatekeeping and friction.

For the federal guidance referenced in this conversation, review:

FTC CAN-SPAM Act Compliance Guide for Businesses

FTC Blog: Candid Answers to CAN-SPAM Questions

FCC Guidance on Telemarketing and Robocalls

It is a reminder that strong marketing starts with understanding the rules, not overcomplicating them.

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