While frequent swearing at work can seem unprofessional, a well-placed expletive can actually strengthen a leader’s message.

Phil speaks with Communications Expert Monica Lunin, who says Donald Trump’s recent F-bomb—though likely not strategic—was on-brand and reinforced his tough stance during the Israel-Iran ceasefire tensions. 

Monica explains that one of Trump’s communication strengths is sounding unscripted. Like it or not, his supporters feel they’re hearing the real him—and in this case, his anger made the message more impactful.

 

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