As the saying goes, it’s 4:20 somewhere. Okay, that’s not a saying but...it is now? For our VERY FIRST episode, we faced off Houseplant: a cannabis company founded by Seth Rogen and Evan Goldberg. They focus on *house* products—decorative, gorgeous ceramic accessories like lighters and ashtrays, as well as (of course) *plant* products—high-quality cannabis. Genius brand name alert, right? Their whole jam is, ahem, elevated products and points of view and they focus a ton of their work towards social impact and education. Is it obvious that we’re fangirls? Cool. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work highdeating creative concepts for them (AKA flying by the seed of our plants). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.