Brandsplaining

Brandsplaining

By Obedient Agency | Allie LeFevere & Lyndsay RushBusinessEntrepreneurshipMarketing
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Brandsplaining episodes

  • Can They Brand a Season 2 Finale Episode?
    *Buzzer Noise* The clock has officially run out on Season 2: Can They Brand That? But don’t fret: we’re taking this show on the road (the road = back to Youtube and Instagram) and working on another fun concept to feature for Brandsplaining Season 3. Good game, everyone.
    4 min
  • Can They Brand Billie?
    Hair we go again. It’s new episode time and this week’s featured brand is Billie—who makes ‘razors designed for womankind’ as well as other everyday essentials. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work sharpening up some smooth, creative concepts for  Billie (including, of course, some hilarious flops). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.
    47 min
  • Can They Brand Casper Mattress?
    Wake up sleepyheads: this week’s new episode is the opposite of a snoozefest. It features a brainstorm from the vault (January 2021) where we performed a 10-minute slumber party (okay, real-time ideation) for Casper but with a freshly-recorded recap intro. If you’ve been following along with us for a bit, you likely saw the video and graphics roll through back then, but we wanted to revisit the brainstorm and share some insights on why we did what we did, what we liked/disliked, and how it landed us a fun naming project with a new ice cream brand.
    33 min
  • Can They Brand Burrow?
    Are you sitting down? Are you comfortable? Good. Go ahead and put your feet up for an episode as relaxing as our featured brand itself. Okay, maybe the episode is more entertaining than relaxing but, just let us have this segue. This week we let our brains cozy up to Burrow—the ‘luxury for real life’ couch company. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work on creative concepts for Burrow that are worthy of a standing (or seated in this case) ovation. The episode kicks off with our “game tape” recap & insights before we share the highlights from the real-time brainstorm (and a long riff about anklets for some reason). You can head to our Instagram @obedientagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (pasted below for your leisure). Fun/alarming fact: we ideated 39 slogans in total during the 20-minute ‘storm.
    38 min
  • Can They Brand Native Deodorant?
    Ready for some good, *clean*, fun? This week’s brainstorm is from the vault (Fall 2020) where we performed a 10-minute sniff test (okay, brainstorm) for Native. This brainstorm video resulted in us landing a big project with them this January, so we wanted to revisit it and of course, record a game tape intro discussing what it was like hearing from the VP of Marketing after making jokes about ‘Brad Pit’s pits,’ and how the Native project is going so far—including a real-life embarrassing story from our work on their new tagline. The audio isn’t *perfect* because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly. But nevertheless, we perspired, err, persisted.
    21 min
  • Can They Brand Phade?
    This episode doesn’t suck, but the brand we feature does. IT’S A STRAW, CALM DOWN. Yep, the brand we ran our mouths about (as the clock ran out, naturally) is Phade—the first marine biodegradable straw derived from earth-friendly canola oil. This sustainable sipper behaves like plastic, but has a total breakdown (in a good way!); biodegrading in nearly any environment. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work stirring up cheers-worthy creative concepts for Phade (including, of course, some hilarious flops). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.
    29 min
  • Can They Brand Houseplant?
    As the saying goes, it’s 4:20 somewhere. Okay, that’s not a saying but...it is now? For our VERY FIRST episode, we faced off Houseplant: a cannabis company founded by Seth Rogen and Evan Goldberg. They focus on *house* products—decorative, gorgeous ceramic accessories like lighters and ashtrays, as well as (of course) *plant* products—high-quality cannabis. Genius brand name alert, right? Their whole jam is, ahem, elevated products and points of view and they focus a ton of their work towards social impact and education. Is it obvious that we’re fangirls? Cool. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work highdeating creative concepts for them (AKA flying by the seed of our plants). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.
    37 min
  • 'Splain Ya Later

    It's our party and we'll…end it when we want to. That's right, we're bringing Season 1 of Brandsplaining® to a close in order to explore other show concepts for the upcoming NEW season. Hear what we've got in store and why it's the most athletic thing we've done yet. A very special thanks to all of our incredible guests from this season—we had so much fun 'splaining branding with you all. Season 2 drops soon, so stay tuned.

    6 min
  • Be Kind, Unwind with Tyler Calder Of Girls' Night In and Whiled

    There's not a more appropriate way to end 2020 than with an episode all about staying in. We chatted with Tyler Calder, the Director of Content for Girls' Night In—a community and weekly newsletter exploring the ways we unwind, take care, and make friends into adulthood. Girls' Night In also just launched The Lounge: a new membership platform for connecting IRL and online, and Whiled: goods designed for downtime. (And P.S. Whiled's tagline is so good it makes us howl like wolves: "Press pause and play.) We've admired the entire brand suite because of their fun, candid messaging and their use of levity to open dialogue and foster community. We had a riot talking with Tyler (who herself is the queen of cozy) about the Girls' Night In ethos and brand strategy and got into a lot of fun topics, like:

    • Using candor and clarity to draw in the right audience
    • Having a distinct brand personality in order to foster strong partnerships and collabs
    • Resisting the urge to put out clickbait or frivolous content even if it feels the most marketable
    • Not being afraid of having a counter-cultural message, because it can often help you carve a niche and find your people
    • How a thoughtful, integral brand approach will pay off in the long haul in terms of consumer loyalty

    And we ended talking about snack necklaces (on Instagram @wearyoursnacks, by the way). You can check out everything GNI is up to @girlsnightinclub, @whiled.co, or @jointhelounge on Instagram or at www.girlsnightin.co.

    41 min
  • The Burn Identity with Ida-Sofia Koivuniemi of Evil Queen

    Ready for some un*match*ed entrepreneurial insights that will help you light your industry on fire and blow away the competition? Perfect, because this week's episode is wick-ed good. We spoke with Ida-Sofia Koivuniemi, the founder of Evil Queen—a candle company committed to bringing light and attitude into homes around the world. Basically, they're making candles fun again. Regularly selling out online and featured on Buzzfeed, Cosmo, and PopSugar, you're not gonna find 'fresh linen' or 'pumpkin harvest' in Evil Queen's collections. Instead? Amazing scents with names like "Champagne Showers," "Stolen Hoodie," and "Wash Your Fucking Hands." These candles are funny, memorable gifts for any occasion or the perfect home good to bring a smile to your face during a shitty week. Trust us, Evil Queen candles are the one candle you'd never regift. We talked with Ida-Sofia about a lot of really interesting things about creativity, entrepreneurism, and branding including:

    • Using bold branding to create niches in what seem to be saturated marketplaces
    • How to use make the mundane memorable
    • How to stay in your lane creatively even if copycat brands start to pop up
    • The power of humor to elicit relatability and inclusiveness
    • Inviting others to be in on the joke
    • Risk-taking and the benefit of being willing to say things that others won't
    • How surprise and delight lead to memorability and new customer acquisition
    • Ways to resist branding mimicking and instead trusting your unique POV
    • Burning down industry norms and writing your own rules

    It's a great chat and a great time (and we play a rousing game of Mascot Who? as well). For more from Evil Queen, you can head to shopevilqueen.com or on Instagram @evilqueen.

    46 min

About Brandsplaining

From the publisher's feed

Introducing a business-casual podcast for anyone ready to think so far outside the box they'll forget what a box even is. Speaking of boxes, Brandsplaining® is the soapbox for Obedient Agency founders…