“We’re not in the business of selling food, we’re in the business of behaviour change.”

New School Foods founder Chris Bryson joins to discuss his plans to commercialize a pet R&D project into a Canadian plant-based meat competitor. Can he do the impossible better than... Impossible?

The BetaKit Podcast is presented by Innovate BC: a Crown Agency of the Province of British Columbia. Visit innovatebc.ca to learn more about Innovate BC’s programs, initiatives and ongoing work across British Columbia’s innovation ecosystem.