What makes a story unforgettable, and why do some movies, TV shows, and characters stay with us for decades? Mike, Derek, Ruby, and Robert break down what makes great storytelling work, from emotion, structure, surprise, performance, and world building to the deceptively simple question behind countless memorable ideas: What if?
Using E.T., Star Wars, Breaking Bad, The Twilight Zone, and more, we explore why familiar stories can still feel original, why some ideas connect more deeply than others, and what makes a story stay with an audience long after it ends.
Robert also takes us inside professional screenwriting, including pitching ideas, writing 19 drafts, receiving studio notes, deciding which feedback actually improves a story, and protecting the heart of an idea throughout the creative process.
What story has stayed with you for years, and why?
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links.canwebefrankpodcast.com
Credits
Hosts: Mike Axe, Robert Zappia, Derek Kedell, Ruby Dorkings
Producer: Mike Axe
Editor: Derek Kedell
Theme: Paul Zappia
Logo: Lee Wiley
Chapters
0:00 Welcome to Can We Be Frank?
12:09 What Makes a Great Story?
17:16 Why Storytelling Tropes Work
24:22 Fantasy, Escapism and Adventure
29:54 The "What If?" Writing Process
34:11 Inside Hollywood Pitch Meetings
39:27 Writing 19 Drafts
43:50 Scripts, Studio Notes and Feedback
51:24 Taking Creative Criticism
55:28 Final Thoughts