"Grocery stores are a crucial arena in the movement to change our food habits — in the US, a whopping three-fourths of calories are bought from supermarkets — so we need to think carefully about how to approach them."

Supermarkets Are the Next Big Challenge for Meat Reduction: https://morethanmeatstheeye.substack.com/p/supermarkets-are-the-next-big-challenge

More Than Meats The Eye | Björn | Substack: https://bjornjohannolafsson.substack.com/

Björn Jóhann┃Researcher-Writer, Animal Advocate: https://www.bjornjohann.com/

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