If you've ever felt guilty for still using Amazon/Apple/Netflix despite everything—this episode is group therapy.

Chris and Des get uncomfortably honest about their own boycott failures, unpack why brand dependency is a feature (not a bug) of modern capitalism, and walk through Scott Galloway's framework for actually making consumer resistance work.

You'll learn:
- Why boycotts succeed (Montgomery Bus) vs. fail (most of them)
- The psychological traps keeping you locked in (loss aversion, status quo bias, cognitive dissonance)
- Which 18 brands Scott Galloway recommends targeting
- How to pick ONE boycott you can actually sustain

**The Bevolo & Des Challenge:** By next week's episode, pick one brand and cut it out. Then tell us what you picked.

Spoiler: It's harder than it sounds. That's the point.

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