With increasing costs happening at Disney Parks, guests are wondering if they are being "priced out of the market". In truth, is Disney more about making money than ever before? We look at a number of assumptions that guide Disney's financial choices, many of which target their audience focus. We look at ways in which Disney is targeting audiences in a different way, and whether you may be part of that audience. We'll also overview a new price tier for those who can't afford to visit the parks at all. Intrigued? Then this podcast will help you re-think how Disney looks at its audience.