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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
How a dental clinic can reach their target audience in your local community?
The problem with Google Ads remarketing for dental services is the audience list (Landing page visitors) is always rejected. How do you avoid this? You can't. Google does not allow remarketing for certain kinds of businesses. Which is one of them is dental services, which is part of healthcare. So what you can do is target differently in-market audiences you can do and with dentist, you want to go broad because everybody will need a dentist sooner or later.
Unless you are bidding or running an ad for a specific offer or a service like Invisalign or dental implants and so on. But things like the emergency dentist, teeth whitening, teeth cleaning, keeping your gums healthy and those kinds of keywords and such, everybody needs. As long as you got teeth, you need a dentist. And dental campaigns are usually around a five-mile radius Right? locally.
Then you run search, display, video, and Gmail, all of these campaigns and build up that brand. So over a period of time, you will see your brand search campaigns getting more and more traffic and this is what you will need to tell your client look, we are focusing on the top of the funnel audiences right now. We want to build your brand and by doing so, by creating displays and videos, brand awareness is going to increase for sure.
By Uzair KharawalaThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
How a dental clinic can reach their target audience in your local community?
The problem with Google Ads remarketing for dental services is the audience list (Landing page visitors) is always rejected. How do you avoid this? You can't. Google does not allow remarketing for certain kinds of businesses. Which is one of them is dental services, which is part of healthcare. So what you can do is target differently in-market audiences you can do and with dentist, you want to go broad because everybody will need a dentist sooner or later.
Unless you are bidding or running an ad for a specific offer or a service like Invisalign or dental implants and so on. But things like the emergency dentist, teeth whitening, teeth cleaning, keeping your gums healthy and those kinds of keywords and such, everybody needs. As long as you got teeth, you need a dentist. And dental campaigns are usually around a five-mile radius Right? locally.
Then you run search, display, video, and Gmail, all of these campaigns and build up that brand. So over a period of time, you will see your brand search campaigns getting more and more traffic and this is what you will need to tell your client look, we are focusing on the top of the funnel audiences right now. We want to build your brand and by doing so, by creating displays and videos, brand awareness is going to increase for sure.