Google Ads Like A Boss

There are five switches inside your Google Ads account that are on right now, and every one of them spends your money on Google's behalf. Not yours.

We manage Google Ads accounts for a living, and these are the first five things we turn off on every account we take over. Each one is a default that Google switched on without asking you, and each one quietly moves budget away from the people actually searching for what you sell.

In this video I show you exactly where each setting hides and what to do about it.

Did you know that your brand's online visibility can directly impact whether AI tools like ChatGPT mention or recommend your business? In this video, we explore why brands without a Wikipedia page often struggle to establish authority in the AI era and how a strong digital presence influences AI-generated recommendations.

You'll learn how ChatGPT evaluates publicly available information, why credibility and trusted sources matter, and the role Wikipedia plays in building brand recognition. We also discuss practical strategies to strengthen your brand's online authority, improve discoverability, and increase the chances of being recognized by AI-powered search and conversational platforms. Whether you're a startup, a growing business, or an established company, this video will help you understand the connection between brand trust, online reputation, and AI visibility.

AI sales agents are getting better at booking meetings, qualifying leads, and automating outreach—but there's a major problem. Many businesses are discovering that while AI can fill your calendar, those booked calls often convert at nearly half the rate of calls booked through skilled human sales development representatives. In this video, we break down why this happens, where AI excels, where it falls short, and how businesses can combine AI automation with human expertise to maximize revenue instead of just increasing meeting volume.

Are your Google Ads campaigns underperforming even though you're getting clicks? The problem may not be your ads—it could be your conversion tracking. In this video, we reveal one of the most common mistakes we see across SME Google Ads accounts and explain how incorrect conversion tracking can lead to wasted ad spend, misleading performance data, and poor optimization decisions.

Discover how Microsoft Ads LinkedIn Targeting helps you reach high-value B2B audiences that Google Ads simply can't target. In this video, you'll learn how to use LinkedIn Profile Targeting within Microsoft Ads to refine your campaigns based on company, industry, and job function, allowing you to connect with decision-makers and professional audiences more effectively.

If you're a tradie looking to generate more leads through Google, you've probably come across Google Local Services Ads (LSAs). But here's the catch—many tradies choose the wrong type of Local Services Ad setup, which can lead to wasted budget, poor-quality leads, and missed opportunities.

In this video, we explain the common mistakes tradies make when selecting Google Local Services Ads and show you how to choose the right approach for your business. You'll learn how LSAs work, the key differences between available options, and which setup is best suited for different types of trade businesses.

Search is changing faster than ever. With AI Overviews and AI-powered search experiences becoming the new normal, users are getting answers without clicking on traditional search results. This "zero-click" reality is transforming digital marketing and forcing businesses to rethink their SEO strategies.

In this video, you'll learn what zero-click search means, why AI Overviews are changing how customers discover businesses, and the practical steps you can take to increase your chances of being cited by AI-generated answers. We'll cover content optimization, authority building, structured data, topical expertise, EEAT principles, and the latest SEO best practices that help your brand stay visible in the age of AI.

SEO is changing fast, and writing only for search engines is no longer enough. In this video, you'll learn why traditional keyword-focused content is losing its edge and how Large Language Models (LLMs) like ChatGPT, Gemini, and Claude are reshaping the way people discover information. We break down practical strategies to help you create content that AI understands, references, and recommends.

Artificial Intelligence is transforming the way people search, discover businesses, and make buying decisions. But does this mean the end of Local SEO? In this video, we explore how AI-powered search is changing the local search landscape and what small and medium-sized businesses (SMEs) need to understand before the industry shifts further.

Have you recently created a Google Business Profile but can't find your business on Google Maps? You're not alone. In this video, we explain the Google Maps Sandbox—a common reason why new businesses don't appear in local search results immediately. You'll learn why Google temporarily limits the visibility of new listings, what factors influence this process, and how you can speed up your chances of appearing in Google Maps.