<p>Martin is joined by customer behaviour expert Philip Graves, author of the bestselling book ‘Consumer.ology’ to discuss the value of data uncovered by market studies, and question whether it can provide insight into what customers really want.</p>

Martin is joined by customer behaviour expert Philip Graves, author of the bestselling book ‘Consumer.ology’ to discuss the value of data uncovered by market studies, and question whether it can provide insight into what customers really want.

Can you ever really understand your customers?

Consumer Focus is a podcast about empowering positive change for consumers and brands. Consumer Focus is hosted by Martin Newman, a champion for putting the consumer at the heart of all aspects of customer facing business. An expert, keynote speaker and advisor on customer-centric transformation, Martin has spent 37 years working with brands such as Harrods, Ted Baker and Burberry to build up a detailed understanding of the retail and commercial market.

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Can you ever really understand your customers?

Can you ever really understand your customers?

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