Your listener challenge: Explain what you do in one sentence using a Character, a Problem, a Plan, & vision of Success.
Using pointers from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller (available here: https://amzn.to/2kOGSFY) we discuss the importance of explaining the whole story to your customers.

Send us your one-liners for a chance to be featured on the show!
Email: [email protected]

Subscribe to show notes: www.marketingyourattraction.com

NEWS

1. AT&T Shape Conference at Warner Bros. (Entertainment/Technology/VR/AR)
-Red Hydrogen Holographic Phone
-Brent Bushnel from Two-Bit Circus Presentation
(Launching 50,000 square foot Micro-Amusement Park in LA later this year)
Brad’s takeaways from Two-Bit’s Presentation:
Scalability and immersion are opposing forces.
Future Successful Experiences will be immersive, out-of-home, social, intuitive and as a bonus meaningful.
Videos will eventually be posted at: https://shape.att.com

2. Mary Meeker’s Annual Internet Trends Report
General Partner at Kleiner Perkins
https://www.recode.net/2018/5/30/17385116/mary-meeker-slides-internet-trends-code-conference-2018
Advertising Slides: 96 - 99
Household Spending Slide 132: Spending on Entertainment is slightly decreasing

Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com