Talk about a loaded question!  How much is too much?  How would we know?  How will our client know?

Let’s revisit Revelation X again.  Last week we talked about the red line (the “Problem” line) and its role in closing the “Value Gap”.  Well, there’s only one other line that creates the “Value Gap” and, of course, that’s the green line (the Fee / Profit) line.  Whenever the green line goes up, value will decline, unless there is a commensurate quality improvement that is real and recognized.