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Can You Rank #1 in ChatGPT?
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In this episode of Found in AI, Cassie is joined by Kristina Frunze, founder of WebviewSEO, an SEO and AI search optimization agency for B2B SaaS. Together, they unpack what AI visibility really looks like in practice—and why share of voice, intent alignment, and brand consistency matter far more than screenshots of a single AI answer.
Rather than chasing the illusion of ranking, this episode reframes GEO around measurable influence, bottom-of-funnel visibility, and the structural signals AI systems use to interpret and recommend brands.
In this episode, you’ll learn:
- Why “ranking” is the wrong mental model for LLM visibility
- How AI answers vary, even when prompts stay the same
- What AI Share of Voice actually measures (and why it matters)
- Why tracking 150 prompts is usually unnecessary—and what to track instead
- How bottom-of-funnel prompts drive more meaningful visibility than top-of-funnel queries
- Whether long-form content still works in AI search (and when shorter answers perform better)
- How to build objective, methodology-driven listicles that AI systems trust
- Why brand consistency across LinkedIn, directories, and owned assets impacts LLM understanding
- How messaging ambiguity weakens AI confidence signals
- What brands can do today to improve frequency of mention in AI-generated answers
If you’re trying to separate hype from strategy in the GEO conversation—and build real, defensible AI visibility—this episode will recalibrate your approach.
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slotsto help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
View all episodes
By Cassie ClarkSend a text
📬 Love the podcast? You’ll love the newsletter.
 Get the weekly 3-2-1 on AI search + marketing: Subscribe
In this episode of Found in AI, Cassie is joined by Kristina Frunze, founder of WebviewSEO, an SEO and AI search optimization agency for B2B SaaS. Together, they unpack what AI visibility really looks like in practice—and why share of voice, intent alignment, and brand consistency matter far more than screenshots of a single AI answer.
Rather than chasing the illusion of ranking, this episode reframes GEO around measurable influence, bottom-of-funnel visibility, and the structural signals AI systems use to interpret and recommend brands.
In this episode, you’ll learn:
- Why “ranking” is the wrong mental model for LLM visibility
- How AI answers vary, even when prompts stay the same
- What AI Share of Voice actually measures (and why it matters)
- Why tracking 150 prompts is usually unnecessary—and what to track instead
- How bottom-of-funnel prompts drive more meaningful visibility than top-of-funnel queries
- Whether long-form content still works in AI search (and when shorter answers perform better)
- How to build objective, methodology-driven listicles that AI systems trust
- Why brand consistency across LinkedIn, directories, and owned assets impacts LLM understanding
- How messaging ambiguity weakens AI confidence signals
- What brands can do today to improve frequency of mention in AI-generated answers
If you’re trying to separate hype from strategy in the GEO conversation—and build real, defensible AI visibility—this episode will recalibrate your approach.
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slotsto help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/