Found in AI: AI Search Visibility, SEO, & GEO

By Cassie Clark

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.

Hosted by Cassie Clark, frac

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FAQs about Found in AI: AI Search Visibility, SEO, & GEO:

How many episodes does Found in AI: AI Search Visibility, SEO, & GEO have?

The podcast currently has 39 episodes available.

Found in AI: AI Search Visibility, SEO, & GEO episodes:

March 03, 2026What Is Entity Authority and Why Does It Matter More Than Domain Authority?
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In this episode of Found in AI, Cassie sits down with Lars Lofgren—organic marketing veteran, former affiliate business owner, and SEO consultant for enterprise brands including Automattic and Perplexity—to dig into one of the biggest mental model shifts happening in search right now: the move from domain-level thinking to entity authority.
Lars explains how his entire SEO framework broke between 2022 and 2024, why sites with massive domain ratings started getting crushed, and what he rebuilt from scratch after throwing out everything he thought he knew.
In this episode, you'll learn:
What entity authority is and why it's replaced domain authority as the primary unit of analysis in search
Why sites with high domain ratings can still perform poorly in both traditional and AI search
How Google and LLMs map entities across the entire web, not just your website
Why Lars recommends starting with social channels before SEO, especially for new or early-stage brands
How building your entity on platforms like LinkedIn, YouTube, and Reddit gives SEO the wind at its back
Why picking at least two channels and committing to them long-term is critical for entity building
How the FSA Framework's Authority principle connects directly to the entity-first approach Lars describes
If you've been wondering why great content and strong domain authority aren't translating into AI visibility—or where to even start building your brand's presence in AI-generated answers—this episode lays it out.
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
23min
February 26, 2026Are Reddit Mentions About to Become Transactions?
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In this episode of Found in AI, Cassie breaks down Reddit’s latest AI-powered shopping test—and why it’s bigger than it looks.
Reddit is now surfacing interactive product carousels inside search results, pulling directly from community conversations. What looks like a simple UX update is actually a major shift: community recommendations are becoming structured, AI-surfaced commerce.
In this episode, Cassie explains what this means for brands that care about AI visibility—and what to do about it before competitors catch on.
In this episode, you’ll learn:
Why Reddit’s AI shopping test signals a shift from citation to transaction
How community mentions can become structured commerce surfaces
Why Reddit search growth (60M → 80M weekly users) changes the visibility equation
How to create a human-branded Reddit presence that builds credibility
Why building a branded subreddit can function as AI-friendly documentation
How to participate in conversations without triggering Reddit backlash
What Reddit affiliate strategy could mean for AI-driven product discovery
If you’ve been treating Reddit as optional in your AI search strategy, this episode will likely change your mind.
Resources:
impact.com: Why offsite content increases brand visibility in AI search and overviews: The top 3 factors that matter.
Found in AI with Danny Kirk: Why Do Reddit Comments Matter More Than Posts in AI Search?
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
11min
February 24, 2026Is YouTube the Missing Piece in Your AI Search Strategy?
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In this episode of Found in AI, Cassie explores a real-time experiment in AI search visibility.
Today’s guest, Zechariah Tokar, shares how he’s been using simple YouTube videos—created with Google’s NotebookLM—to influence local search results. And, it’s working. But it also raises bigger questions about what AI systems are rewarding right now—and what that means for brands.
In this episode, you’ll learn:
Why YouTube may be overweighted in local and AI-driven search
How short, low-production videos can create entity signals
Where NotebookLM fits into rapid video testing
Why middle-of-funnel questions may outperform “best of” keywords
How to treat YouTube as an experiment—not a long-term shortcut
If you’re working in local SEO or testing AI visibility strategies, this episode offers a candid look at what’s happening right now in the wild.
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
20min
February 19, 2026What Does Claude Sonnet 4.6 Actually Change for AI Search Strategy?
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In this episode of Found in AI, Cassie breaks down Anthropic’s release of Claude Sonnet 4.6—and why this isn’t just another model upgrade.
While most coverage focuses on coding benchmarks and token limits, this episode looks at what actually matters for marketers and strategists: how stronger reasoning, larger context windows, and improved stability change the way you should plan your AI search optimization strategy.
Rather than treating Claude as a drafting assistant, Cassie explores how Sonnet 4.6 makes it viable to use AI as a unified intelligence layer—analyzing sales calls, support tickets, churn data, and existing content to surface the insights that truly drive AI visibility.
In this episode, you’ll learn:
What a 1M token context window actually means (and what it doesn’t)
Why larger context doesn’t equal “bigger search”—but does mean deeper reasoning
How improved model stability changes what’s practical in content analysis
Why Claude has quietly become the default content partner for many B2B teams
How to use unified customer data to inform AI search optimization strategy
Why internal data quality directly impacts external AI visibility
How recurring objections, language patterns, and positioning gaps shape inclusion in AI-generated answers
Why search is moving from retrieval to synthesis to execution
What structured clarity and consistent terminology signal to AI systems
How to think about AI as a strategic reasoning layer—not just a writing tool
If you’re building AI visibility and wondering how model advancements affect your actual strategy—not just your drafting workflow—this episode will help you recalibrate your approach.
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slotsto help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
13min
February 17, 2026Can You Rank #1 in ChatGPT?
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In this episode of Found in AI, Cassie is joined by Kristina Frunze, founder of WebviewSEO, an SEO and AI search optimization agency for B2B SaaS. Together, they unpack what AI visibility really looks like in practice—and why share of voice, intent alignment, and brand consistency matter far more than screenshots of a single AI answer.
Rather than chasing the illusion of ranking, this episode reframes GEO around measurable influence, bottom-of-funnel visibility, and the structural signals AI systems use to interpret and recommend brands.
In this episode, you’ll learn:
Why “ranking” is the wrong mental model for LLM visibility
How AI answers vary, even when prompts stay the same
What AI Share of Voice actually measures (and why it matters)
Why tracking 150 prompts is usually unnecessary—and what to track instead
How bottom-of-funnel prompts drive more meaningful visibility than top-of-funnel queries
Whether long-form content still works in AI search (and when shorter answers perform better)
How to build objective, methodology-driven listicles that AI systems trust
Why brand consistency across LinkedIn, directories, and owned assets impacts LLM understanding
How messaging ambiguity weakens AI confidence signals
What brands can do today to improve frequency of mention in AI-generated answers
If you’re trying to separate hype from strategy in the GEO conversation—and build real, defensible AI visibility—this episode will recalibrate your approach.
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slotsto help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
26min
February 12, 2026What Do Bing’s AI Performance and ChatGPT Ads Mean for Search?
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Get the weekly 3-2-1 on AI search + marketing: Subscribe
In this episode of Found in AI, Cassie breaks down Bing’s new AI Performance dashboard inside Bing Webmaster Tools and OpenAI’s rollout of ads in ChatGPT — and explains why this week marks a maturity moment for AI search.
Cassie walks through what Bing’s citation metrics actually measure, how grounding queries differ from traditional Google Search Console data, and why these insights should be used to validate entity authority, not just track keywords. She also unpacks what ChatGPT’s new ad layer signals about monetization, visibility, and the emerging “AI SERP” environment.
Using the Freshness, Structure, Authority (FSA) framework, Cassie explains how brands should approach measurable AI visibility and what changes are now required as AI interfaces include both organic citations and sponsored placements.
In this episode, you’ll learn:
What Bing’s AI Performance dashboard actually measures (and what it doesn’t)
How grounding queries differ from Google Search Console query data
Why you should use Bing to validate entity authority and GSC to guide keyword targeting
How Freshness, Structure, and Authority show up in Bing’s recommendations
What ChatGPT’s ad rollout means for organic AI visibility
Why AI engines are starting to resemble conversational SERPs
How brands should think about organic and paid visibility in AI interfaces
If you’re a marketer, founder, or content strategist trying to understand how AI visibility is evolving — and what measurement plus monetization means for your strategy — this episode will help you connect the dots between tooling, infrastructure, and opportunity.
Let's connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
13min
February 10, 2026What is an AI Visibility Audit? (And Do You Need One?)
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What is an AI visibility audit?
In this episode of Found in AI, Cassie breaks down what an AI visibility audit actually is, why so many brands are suddenly asking for one, and how AI engines decide which brands to recommend in their answers.
Rather than focusing on rankings or traditional SEO metrics, Cassie explains how AI-driven discovery works differently — and why most brands don’t have a visibility problem, but a diagnosis problem. Using her Freshness, Structure, and Authority (FSA) framework, she walks through what AI systems look for, where brands tend to fall short, and how audits help teams understand what’s really blocking their visibility.
In this episode, you’ll learn:
What an AI visibility audit is (and what it is not)
Why AI visibility isn’t about rankings, keywords, or dashboards
How AI engines interpret who your brand is for and when to recommend it
Why many visibility issues are actually authority or clarity issues
How the Freshness, Structure, and Authority framework applies to AI search
What signals matter most across websites, social channels, and third-party mentions
What success looks like after an AI visibility audit
How audits help teams focus, align, and build visibility intentionally over time
If you’re a marketer, founder, or content leader trying to understand why competitors are showing up in AI answers — and how to diagnose what’s holding your brand back — this episode will help you rethink visibility before jumping into tactics.
Resources:
Baseline Audit for AI Search Visibility
AI Visibility Audit Case Study: Why Alai Wasn't Showing Up in AI Answers
Let's connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
15min
February 05, 2026What Does Microsoft’s AEO/GEO Guide Mean for Ecommerce?
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What does Microsoft's AEO/GEO Guide mean for ecommerce?
In this episode of Found in AI, Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI systems interpret pricing, availability, and trust signals.
Using Microsoft’s guidance alongside the Freshness, Structure, Authority (FSA) framework, Cassie explains what ecommerce teams should focus on now — and why page-level SEO alone is no longer enough.
In this episode, you’ll learn:
What Microsoft’s AEO/GEO guide reveals about AI-driven ecommerce discovery
Why AI optimization is about clarity and consistency, not rankings
The schema types Microsoft recommends for ecommerce brands
Which product data fields AI systems rely on most
How the FSA framework applies to AEO and GEO strategies
What ecommerce teams should audit first to improve AI visibility
If you’re an ecommerce marketer or founder trying to understand how AI engines actually interpret your site — and how to ensure your brand is represented accurately in AI-generated answers — this episode will help you rethink what optimization really means.
Resources:
Microsoft: From Discovery to Influence: A Guide to AEO and GEO
Let's connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
8min
February 03, 2026How Should Brands Measure Visibility in AI Search?
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Do AI search rankings actually matter?
In this episode of Found in AI, Cassie breaks down new research from Rand Fishkin and SparkToro that challenges one of the biggest assumptions marketers are making about AI-powered search: that rankings still matter.
She walks through what the data actually shows about how AI engines like ChatGPT and Google AI generate brand recommendations, why rankings are wildly unstable, and why visibility — not position — is the metric brands should be paying attention to instead.
Using both Rand’s research and her own Search Engine Journal displacement case study, Cassie explains how smaller brands can compete with legacy publishers in AI-generated answers by optimizing for visibility, probability, and share of voice.
In this episode, you’ll learn:
Why AI search engines don’t produce stable rankings — and never will
What Rand Fishkin’s research reveals about how brands appear in AI answers
The difference between visibility frequency and AI Share of Voice
How to correctly calculate AI Share of Voice (and what it actually tells you)
Why rankings have nothing to do with appearing in AI-generated recommendations
How a GEO strategy helped a smaller brand displace Search Engine Journal in AI answers
Why AI search rewards consistency and pattern recognition over domain size
What marketers should understand before spending money on AI visibility tools
If you’re a marketer, content strategist, or founder trying to understand how AI-powered search really works — and how to increase your chances of being included in AI answers without chasing meaningless rankings — this episode will help you rethink what visibility actually means in the age of AI.
Resources:
SparkToro's latest research
Case Study: The Displacement of Legacy Authority: A 125-Hour AI Share of Voice Case Study
Let's connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
14min
January 29, 2026Can You Opt Out of AI Search Without Losing Visibility?
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Can you opt out of AI search without losing visibility?
In this episode of Found in AI, Cassie breaks down two recent Google updates that quietly confirm where search is headed — and why publishers and brands now face a real tradeoff between control and visibility.
She unpacks what Google actually means when it says sites may be able to opt out of generative search features, how Google-Extended fits into the picture, and why opting out of AI-powered experiences isn’t a neutral decision if discovery and demand matter to your business.
In this episode, you’ll learn:
What Google is really signaling about the future of AI Overviews and generative search
How Google-Extended works — and what it does and doesn’t affect
Why opting out of generative search can reduce visibility, even if rankings stay intact
How conversational follow-ups are reshaping the old SEO mental model
Why being useful across a conversation now matters more than ranking for a single query
What brands should consider before deciding whether to opt out — or lean in
If you’re a marketer, content strategist, or founder trying to understand how AI-powered search impacts visibility, authority, and discovery — and whether opting out is worth the risk — this episode will help you think through the tradeoffs clearly and strategically.
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
10min

FAQs about Found in AI: AI Search Visibility, SEO, & GEO:

How many episodes does Found in AI: AI Search Visibility, SEO, & GEO have?

The podcast currently has 39 episodes available.