We are all familiar with the Pareto principle, which, when applied to the world of sales, says that 80% of the business comes from 20% of the customers.    As a general rule, that 80/20 rule is accurate in lots of different situations.  Whenever there is a large group producing something, 20% of the people produce 80% of the results.

          The “Five Percent Principle” states that five percent of the people produce 50% of the outcome.  It can become a powerful marketing principle in