Her Genius: Getting Rich After Divorce

Can Your Customer Find You?


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In this episode of Getting Rich After Divorce, we talk about how you help your customer find you and your product or service and why you would benefit by taking the time to do a deep dive on the specifics of your market niche (i.e. customer or client)

  1. To help explain your customer niche and how you market to them, we use the metaphor of a male and female cardinal and how the female (your customer) sorts through massive visual data to spot the bright red feather of the male (your brand, marketing and ad and website copy). This means that your message needs to stand out and be clear to your potential customer.
  2. We explain that NOT understanding your niche and customer in enough depth can stall your business growth and flatline your income.
  3. We ask you this question - “What is your red feather?” We further discuss how you can better frame how you craft your copywriting, branding and messaging to your customer niche. 
  4. IMPORTANT LINKS BELOW!

    FREE DOWNLOADS

    Start Your Business Strong with a “Kickstarter” Checklist https://www.hergenius.co/kickstarter

    Make Six Figures with the “Uplevel to 6” Checklist   https://www.hergenius.co/uplevelto6

    Non-business plan “Business plan” www.hergenius.co/lead-magnet-business-plan-starter-kit

    HOW TO CONNECT WITH US

    Podcast  https://www.hergenius.co/podcasts/getting-rich-after-divorce

    Waitlist for Membership  https://www.hergenius.co/S+Gwaitlist

    YouTube  https://www.youtube.com/channel/UC6jz7ZnCE2riBCJyoML8tJg

    ABOUT US

    Getting Rich After Divorce (a.k.a Build a Business) is about how divorced women can build their own wealth by leaving the patriarchal corporate space to create their own revenue streams (no glass ceiling!) by owning a business and doing something that feels authentic and enjoyable overall. 

    Hosted by two divorced women - Lee and Mimi - who decided the best way to get rich was to embrace their entrepreneurial spirits and build their own businesses, Getting Rich After Divorce will explore the practical ways that divorced women can build a successful and enjoyable business as well as why divorced women need a podcast devoted solely to them. 

    A divorced woman who is motivated to build a business needs women who understand her and support her, given the big pile of cards stacked against her from the get-go. 

    Join us each week to learn about why you deserve (and need) a specific kind of knowledge and support as a divorced woman AND how you can put the odds of success in your favor as you increase revenue in your business.

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    Her Genius: Getting Rich After DivorceBy Lee Sears & Mimi Sullivan