Electric Vehicles Industry News

Canada Unveils Ambitious EV Strategy Amid Slowing Sales


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In the past 48 hours, Canada's electric vehicle industry has seen major government intervention through a new national Auto Strategy announced on February 10, 2026, aimed at boosting EV adoption amid slowing sales.[1][2][3] Prime Minister Mark Carney unveiled a 2.3 billion dollar plan with five pillars: accelerating manufacturing investments, rationalizing emissions policies, strengthening domestic demand via rebates, enhancing trade competitiveness, and protecting auto workers.[2]

Key moves include reinstating consumer incentives under the Electric Vehicle Affordability Program starting February 16: up to 5,000 dollars for battery-electric or fuel cell EVs under 50,000 dollars, and 2,500 dollars for plug-in hybrids, limited to vehicles from free trade partners to exclude most Chinese imports.[2][6][8] This replaces a scrapped EV sales mandate with stricter emissions standards targeting 75 percent EV sales by 2035.[5][13]

Infrastructure gets a massive push: 84.4 million dollars for over 8,000 new chargers via 122 Zero Emission Vehicle Infrastructure Program projects, plus the Canada Infrastructure Bank's 1.5 billion dollar initiative tripling funds for up to 5,400 fast chargers with partners like FLO and Parkland.[1][3][4] Canada now has over 30,000 publicly funded chargers installed.[3] Additional 97 million dollars funds 155 clean transport projects, including awareness campaigns and fleet conversions.[4]

Compared to prior weeks, this shifts from budget 2025's vague climate strategy to concrete action, ending range anxiety complaints and responding to soft January auto sales.[1][8] Leaders like the Canadian Vehicle Manufacturers Association praise the flexibility during tough times.[2] Automakers offer aggressive deals, such as zero percent financing on Chevy Silverado EV, Kia EV6, and Hyundai IONIQ models for 60 to 72 months.[10]

No major global disruptions, new launches, or competitor shifts reported, but stocks like Tesla, Rivian, and BorgWarner saw high trading volume on February 10.[7] These steps signal renewed momentum, making EVs cheaper and more accessible versus recent slowdowns.

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Electric Vehicles Industry NewsBy Inception Point Ai