Today Aspen Blake interviews Don Oberg covering marketing strategies being utilized by the Gelbvieh Associations and Gelbvieh traits to be promoted. Everything from junior programming and incentives, print, and social media promotion are covered. Don provides his expertise on what breeders and associations can utilize to gain market share.

Today Colby Hollman interviews Tannar Maschmeyer who owns and operates Maschmeye Cattle Co. They discuss the maternal instincts that maximize performance for the inputs provided, making Gelbvieh a profitable addition tothe cow herd. They discuss advocacy for terminal Gelbvieh performance in the cattle buying community and feedlot industry and how the breed is meeting today’s demand in the beef industry.

Today Cassie Chubb, senior junior participant, interviews Allison Anderson, who discusses her experience crossing Gelbvieh with Angus on their cattle operation. On this maternally focused episode, they discuss how Gelbvieh cattle excel in fertility, calf vigour, udder structure, milk production, and mothering ability.

Today Kaden Hollman interviews Scott Severtson who owns and operates Severtson Land & Cattle with his wife Lisa. Scott describes the evolution of the Gelbvieh breed and his experience breeding up an Angus base cow herd with Gelbvieh. Scott dives into the demand for Balancer genetics and the importance of marketing Balancer cattle to the commercial cattle producers to increase market share. Scott gives his advise to new up and coming breeders.

Levi Hamilton, senior junior participant, interviews Alan Jackson, a cattle buyer with Miller Livestock. Together they explore the role of cattle buyers in the beef industry and they discuss the traits Gelbvieh has to offer and how they are a profitable choice throughout the beef production chain.

Today Skyler Schmitz, senior junior participant, interviews Kelsy Schmitz, the Canadian Junior Gelbvieh Association past president. They discuss the benefits of Gelbvieh particularly for families and youth looking to get involved in showing cattle through 4-H or other junior events. Gelbvieh’s fertility, milking ability, and docility contribute to what makes Gelbvieh great for families and 4-H.

Keston Hollman, senior junior participant, interviews Michael York who owns and operates York Cattle Company in Missouri, USA. Michael dives into the science of longevity, fertility, and increased weaning performance and how that contributes to a producers bottom line.

Victoria Kunze, senior junior participant, interviews Steve from Triple Hill Farms, north of Herbert SK. Steve with his wife Connie run a cow/calf herd and backgrounding feedlot where Gelbvieh influence cattle have been used to improve structural integrity and milking ability in the cow herd and feed to gain ratios in the feedlot. Victoria was awarded Reserve Champion Senior marketing master with this submission at the 2025 National Jr. Gelbvieh Show.

Colt Hrebeniuk, senior junior participant, interviews Darcy Hrebeniuk on the positive impact that Gelbvieh has had on their beef cattle operation and the benefits that Gelbvieh brings to the commercial beef industry, particularly for those producers looking to maximize their hybrid vigour and overall herd performance. Colt was awarded champion marketing master for his submission at the 2025 National Jr. Gelbvieh show.