🤔🤷 You're told to brand yourself as a Realtor but what the hell does that even mean!? In this episode of the Canadian Real Estate Marketing Podcast, we explain the difference between a branding message and a call-to-action message and how you should use each one.

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• Apple Podcasts - https://bit.ly/CREM_ApplePodcasts

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ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST

The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video.

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Find us on social media and our website:

• https://www.facebook.com/burntboatmedia

You don't own your audience on Facebook, Instagram, and YouTube - the platform operators allow you access to THEIR audiences. But what happens if those audiences go away? (See the uncertainly regarding TicTok in the US as of July 2020.) Or what if paid ad prices get so expensive that Canadian Realtors can no longer afford to advertise on these sites? Your contact list and your own brand should act as a life preserver in a worst case scenario. Listen to this week's episode as Val and Paul discuss why real estate agents in Canada need to take ownership of their digital audiences.

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📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp

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Subscribe to our podcast on:

• Apple Podcasts - https://bit.ly/CREM_ApplePodcasts

* * * 

ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST

The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video.

* * * 

Find us on social media and our website:

• https://www.facebook.com/burntboatmedia

Cutting through the noise. Standing out from the crowd. How unique does your advertising need to be to separate you from your competitors? In this episode of the Canadian Real Estate Marketing Podcast, we talk about when to double down on what you're doing, when to call an audible to differentiate yourself from your competitors, and how to recognize (and avoid) change for change's sake. SPOILER: You don't have to mix things up as frequently as you think.

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📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp

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Subscribe to our podcast on:

• Apple Podcasts - https://bit.ly/CREM_ApplePodcasts

* * * 

ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST

The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video.

* * * 

Find us on social media and our website:

• https://www.facebook.com/burntboatmedia

In episode 006 of the Canadian Real Estate Marketing Podcast, advertising consultant and creative genius Adam McGale provides candid answers to any question a Realtor could possibly have about marketing their business using their local radio station. Adam tells us what a monthly radio campaign should cost in a major Canadian market and he explains why the best radio ads are the hardest to approve. Adam leaves no stone unturned in this comprehensive interview.

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Connect with radio advertising consultant Adam McGale with questions about advertising on the radio.

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📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp

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Subscribe to our podcast on:

* * *

ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST

The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video.

* * *

Find us on social media and our website:

In this episode, award-winning Realtor and expert marketing Tony Browton explains how he became a real estate agent, why he thinks modern agents MUST market their listings, and how a Realtor can best serve his or her clients. 

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Sign up for your free 30-minute coaching call with Realtor Tony Browton: https://bit.ly/TonyCoaching

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 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp

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Subscribe to our podcast on:

• Apple Podcasts - https://bit.ly/CREM_ApplePodcasts

* * *

ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST

The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video.

* * *

Find us on social media and our website:

In episode 004 of the Canadian Real Estate Marketing Podcast, Paul and Val discuss how Realtors can use real estate videos to win more listing presentations, pre-qualify buyers, and save an enormous amount of time. They also talk about buyers and sellers both loving the timesavings provided by great real estate videos.

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📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp

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Subscribe to our podcast on: 

• Apple Podcasts - https://bit.ly/CREM_ApplePodcasts

* * *

ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST

The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video.

* * *

Find us on social media and our website:

• https://www.facebook.com/burntboatmedia

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#RealEstateVideo #RealEstateMarketing #RealEstatePodcast #RealEstateCanada

If you've ever wondered what a Realtor should post to Facebook or Instagram, episode 003 of the Canadian Real Estate Marketing Podcast is for you! Val and Paul give you 25 specific social media post ideas that will fit on any platform. Listen to this episode then get out your cell phone and start posting!

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ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST

The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video.

* * * 

Subscribe to our podcast on:

• Anchor - https://anchor.fm/burntboatmedia

• Spotify - https://open.spotify.com/show/6dIpVWFHqoOcNgjmLEP69I

• Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9jNTY1MzQvcG9kY2FzdC9yc3M=

• Breaker - https://www.breaker.audio/canadian-real-estate-marketing-podcast

• Pocket Casts - https://pca.st/9n971ag0

• Radio Public - https://radiopublic.com/canadian-real-estate-marketing-po-WaKqnP

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Find us on social media and our website:

• https://www.facebook.com/burntboatmedia

• https://www.instagram.com/burntboatmedia

• https://bit.ly/BurntBoatMediaYouTube

• https://burntboat.media

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#RealEstateVideo #RealEstateMarketing #RealEstatePodcast #RealEstateCanada

What separates professional real estate photos from listing pictures you take using your cell phone? In the second episode of the Canadian Real Estate Marketing Podcast, real estate photographer Val Labrecque shares five tips (plus two bonus tips!) that will help you take better property photos or guide you in hiring your next professional.

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Is there a perfect length for a real estate video? How long is too long ? In this inaugural edition of the Canadian Real Estate Marketing Podcast, hosts Paul Poulsen and Val Labrecque dissect topics like dwindling attention spans and the things that will make a real estate video feel shorter (or longer) than it actually is.

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