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Canadians are more confident in buying a home, despite the impact of inflation: RBC poll -Calgary - Canada's Podcast
Nick Palucci, Senior Director, Home Equity Finance Acquisition & Distribution, RBC, discusses a recent report indicating home ownership is still a goal for many Canadians despite affordability challenges and inflation.
The video interview can be seen here.
Nick Palucci
PRESS RELEASE
TORONTO, April 23, 2024 – Despite affordability challenges and inflation continuing to impact how and when Canadians buy a home, confidence in making the move to purchase a home is rising. According to RBC’s 30th annual Home Ownership Poll, conducted among Canadians under the age of 65, 60% believe owning a house or condo is a good investment (up from 53% in 2023) and 29% are looking to buy in the next two years (up from 22% in 2023). Two-thirds (64%) say they have always dreamed of owning a home.
At the same time, the research found that half (50%) of Canadians say inflation is eroding their ability to save for a home. This challenge is acutely felt among those planning to purchase a home within the next two years. Among these potential buyers, there has been a 37% decrease in the total amount they have saved to put towards buying a home. Among those who have saved some amount, 36% say they aren’t putting aside money every month for a home purchase (up from 8% in 2023). Even with this setback, 41% of overall potential home buyers say it will take them four years or less to save enough for a down payment.
“Canadians have a lot of headwinds to face as they look to purchase a home today, whether they are a first-time buyer or searching for their next home,” says Janet Boyle, senior vice president, Home Equity Finance & Newcomer Strategy, RBC. “While affordability anxiety remains, our research found that many home buyers are exploring different approaches to realize their dream of home ownership.”
Canadians explore various strategies to cover the cost of home ownership
Despite it being harder to save for a home, potential buyers are searching for additional ways to supplement their savings. The majority (57%) say they would need a side hustle or second job and more than a quarter (27%) have had to or would have to live with their parents longer to afford a home. Almost half (45%) also say they would need to overhaul their spending and saving habits to buy a home.
Family also continues to play a big role, with 62% saying financial support from family is necessary to buy a home and 19% saying they have or will need to buy a home with their family/parents. But support from family might not always be available with 39% of respondents saying they want to give family members money for housing or rent, yet can’t afford to do so. The majority (54%) also say they would prefer to have their child/family live with them to help them save money rather than provide financial support.
Mounting costs and inflation putting pressure on next-time home buyers
Two-thirds (66%) of next-time home buyers (i.e. those who currently own a home and are likely to buy again in the next two years) are concerned about covering the costs of home ownership. Additionally, half (51%) of next-time home buyers say they are worried about their ability to buy their next home due to inflation.
The research also found that three-quarters of next-time home buyers (76%) believe the housing market in their community is overpriced. Two-thirds (64%) say they wouldn’t be able to purchase their first home in today’s market and the same proportion (64%) believe they would need to move out of the city they are currently living in if they wanted to buy a larger home.
Newcomers are eager to buy in the near future
Among newcomers who arrived in Canada in the past five years, 73% say they have always dreamed of owning a home and 65% say they are likely to purchase one in the next two years (compared to 29% nationally). The majority also believe there is only a small window of time to take advantage of lower house prices (56%).
“Whether it’s your first or next home, with so many decisions to make it’s easy to feel overwhelmed when thinking about buying a home,” adds Boyle. “Whether in person or online, getting expert advice and having conversations early can help take a lot of the unknowns and stress out of the home buying process. Having a financial expert on your side who has a full picture of your finances can also help you build a home buying plan that aligns with your finances, goals and lifestyle.”
RBC resources to help home buyers at every step:
RBC True House Affordability Tool: See how much home you may be able to afford and learn about different mortgage options.
RBC Home Value Estimator: See what your current home may be worth today.
My Money Matters: Whether you are looking to buy your first home, second home, or even an investment property, you can find answers to all your mortgage financing and refinancing questions and helpful resources through RBC’s new online resource hub.
Houseful, an RBC Company: From finding a home to financing one, Canadians can simplify their home buying experience with everything they need in one place. Get access to customized home searches, local real estate agents, affordability tools, RBC mortgage specialists and financing under one roof.
2024 RBC Home Ownership Poll
RESPONSE
CAN
BC
AB
SK /
MB
ON
QC
AC
NTHB
Newcomers
% Agree – Base: All Respondents
Always dreamed of owning a
home
64 %
64 %
54 %
66 %
66 %
64 %
65 %
66 %
73 %
Rising inflation is causing me to
save less for buying a home
50 %
51 %
51 %
58 %
50 %
51 %
44 %
64 %
68 %
Would need a side hustle or
second job to afford a home
57 %
62 %
58 %
62 %
60 %
47 %
53 %
51 %
75 %
Have/will need to live with my
parents longer to save enough
to buy a home
27 %
32 %
25 %
30 %
31 %
20 %
19 %
30 %
46 %
Would need to overhaul my
spending and saving habits to
buy a home
45 %
52 %
43 %
50 %
45 %
38 %
48 %
51 %
49 %
Financial support from family is
necessary to buy a home
nowadays
62 %
67 %
64 %
58 %
68 %
51 %
56 %
64 %
69 %
Have/will buy a home with my
family/parents (co-ownership)
19 %
23 %
13 %
20 %
22 %
14 %
13 %
33 %
41 %
Prefer to help my family/child
save money by letting them live
with me rather than help them
directly financially
54 %
51 %
53 %
55 %
58 %
51 %
51 %
64 %
61 %
We only have a small window of
time to take advantage of lower
house prices
34 %
36 %
32 %
36 %
39 %
26 %
36 %
50 %
56 %
Housing market in my
community is overpriced
77 %
85 %
65 %
76 %
79 %
73 %
82 %
76 %
72 %
% Selected – Base: All Respondents
Buying a house or condo is a
good investment
60 %
67 %
60 %
59 %
62 %
50 %
59 %
79 %
79 %
Likely to buy in the next two
years
29 %
31 %
31 %
31 %
30 %
27 %
21 %
100 %
65 %
In terms of inflation, concerned
about covering the costs of
home ownership
58 %
60 %
61 %
65 %
63 %
43 %
60 %
66 %
76 %
In terms of inflation, concerned
about my ability to buy a home
44 %
52 %
40 %
41 %
47 %
36 %
39 %
51 %
71 %
Would give family members
money for housing or rent, but
can’t afford to do so
39 %
40 %
40 %
32 %
39 %
42 %
39 %
30 %
40 %
% “Agree” – Base: Homeowners
While I already own a home, I
don’t believe I would be able to
purchase my first home in
today’s market
69 %
75 %
64 %
63 %
72 %
65 %
76 %
64 %
54 %
If I want to own a home/larger
home, I likely will have to move
out of the city I’m living in now
51 %
67 %
44 %
43 %
56 %
43 %
47 %
64 %
57 %
*NTHB – next-time home buyers (i.e. those who currently own a home and are likely to buy again in the next two years)
About the Survey
An online survey of 2,824 Canadians aged 18 to 64 was completed between January 25 and February 23, 2024, using Leger’s online panel. No margin of error can be associated with a web panel. For comparative purposes, a probability sample of 2,824 respondents would have a margin of error of ±1.8%, 19 times out of 20.
Disclaimer
This news release is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. The information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.
Mario Toneguzzi
Mario Toneguzzi is Managing Editor of Canada’s Podcast. He has more than 40 years of experience as a daily newspaper writer, columnist, and editor. He was named in 2021 as one of the Top 10 Business Journalists in the World by PR News – the only Canadian to make the list. He was also named by RETHINK to its global list of Top Retail Experts 2024.
About Us
Canada’s Podcast is the number one podcast in Canada for entrepreneurs and business owners. Established in 2016, the podcast network has interviewed over 600 Canadian entrepreneurs from coast-to-coast.
With hosts in each province, entrepreneurs have a local and national format to tell their stories, talk about their journey and provide inspiration for anyone starting their entrepreneurial journey and well- established founders.
The commitment to a grass roots approach has built a loyal audience on all our social channels and YouTube – 500,000+ lifetime YouTube views, 200,000 + audio downloads, 35,000 + average monthly social impressions, 10,000 + engaged social followers and 35,000 newsletter subscribers. Canada’s Podcast is proud to provide a local, national and international presence for Canadian entrepreneurs to build their brand and tell their story
businessCanada's Number One Podcast for EntrepreneursentrepreneursentrepreneurshipHomeownershipHomesReal Estatesmall business
View all episodes
By Canada’s Entrepreneur
5
33 ratings
Nick Palucci, Senior Director, Home Equity Finance Acquisition & Distribution, RBC, discusses a recent report indicating home ownership is still a goal for many Canadians despite affordability challenges and inflation.
The video interview can be seen here.
Nick Palucci
PRESS RELEASE
TORONTO, April 23, 2024 – Despite affordability challenges and inflation continuing to impact how and when Canadians buy a home, confidence in making the move to purchase a home is rising. According to RBC’s 30th annual Home Ownership Poll, conducted among Canadians under the age of 65, 60% believe owning a house or condo is a good investment (up from 53% in 2023) and 29% are looking to buy in the next two years (up from 22% in 2023). Two-thirds (64%) say they have always dreamed of owning a home.
At the same time, the research found that half (50%) of Canadians say inflation is eroding their ability to save for a home. This challenge is acutely felt among those planning to purchase a home within the next two years. Among these potential buyers, there has been a 37% decrease in the total amount they have saved to put towards buying a home. Among those who have saved some amount, 36% say they aren’t putting aside money every month for a home purchase (up from 8% in 2023). Even with this setback, 41% of overall potential home buyers say it will take them four years or less to save enough for a down payment.
“Canadians have a lot of headwinds to face as they look to purchase a home today, whether they are a first-time buyer or searching for their next home,” says Janet Boyle, senior vice president, Home Equity Finance & Newcomer Strategy, RBC. “While affordability anxiety remains, our research found that many home buyers are exploring different approaches to realize their dream of home ownership.”
Canadians explore various strategies to cover the cost of home ownership
Despite it being harder to save for a home, potential buyers are searching for additional ways to supplement their savings. The majority (57%) say they would need a side hustle or second job and more than a quarter (27%) have had to or would have to live with their parents longer to afford a home. Almost half (45%) also say they would need to overhaul their spending and saving habits to buy a home.
Family also continues to play a big role, with 62% saying financial support from family is necessary to buy a home and 19% saying they have or will need to buy a home with their family/parents. But support from family might not always be available with 39% of respondents saying they want to give family members money for housing or rent, yet can’t afford to do so. The majority (54%) also say they would prefer to have their child/family live with them to help them save money rather than provide financial support.
Mounting costs and inflation putting pressure on next-time home buyers
Two-thirds (66%) of next-time home buyers (i.e. those who currently own a home and are likely to buy again in the next two years) are concerned about covering the costs of home ownership. Additionally, half (51%) of next-time home buyers say they are worried about their ability to buy their next home due to inflation.
The research also found that three-quarters of next-time home buyers (76%) believe the housing market in their community is overpriced. Two-thirds (64%) say they wouldn’t be able to purchase their first home in today’s market and the same proportion (64%) believe they would need to move out of the city they are currently living in if they wanted to buy a larger home.
Newcomers are eager to buy in the near future
Among newcomers who arrived in Canada in the past five years, 73% say they have always dreamed of owning a home and 65% say they are likely to purchase one in the next two years (compared to 29% nationally). The majority also believe there is only a small window of time to take advantage of lower house prices (56%).
“Whether it’s your first or next home, with so many decisions to make it’s easy to feel overwhelmed when thinking about buying a home,” adds Boyle. “Whether in person or online, getting expert advice and having conversations early can help take a lot of the unknowns and stress out of the home buying process. Having a financial expert on your side who has a full picture of your finances can also help you build a home buying plan that aligns with your finances, goals and lifestyle.”
RBC resources to help home buyers at every step:
RBC True House Affordability Tool: See how much home you may be able to afford and learn about different mortgage options.
RBC Home Value Estimator: See what your current home may be worth today.
My Money Matters: Whether you are looking to buy your first home, second home, or even an investment property, you can find answers to all your mortgage financing and refinancing questions and helpful resources through RBC’s new online resource hub.
Houseful, an RBC Company: From finding a home to financing one, Canadians can simplify their home buying experience with everything they need in one place. Get access to customized home searches, local real estate agents, affordability tools, RBC mortgage specialists and financing under one roof.
2024 RBC Home Ownership Poll
RESPONSE
CAN
BC
AB
SK /
MB
ON
QC
AC
NTHB
Newcomers
% Agree – Base: All Respondents
Always dreamed of owning a
home
64 %
64 %
54 %
66 %
66 %
64 %
65 %
66 %
73 %
Rising inflation is causing me to
save less for buying a home
50 %
51 %
51 %
58 %
50 %
51 %
44 %
64 %
68 %
Would need a side hustle or
second job to afford a home
57 %
62 %
58 %
62 %
60 %
47 %
53 %
51 %
75 %
Have/will need to live with my
parents longer to save enough
to buy a home
27 %
32 %
25 %
30 %
31 %
20 %
19 %
30 %
46 %
Would need to overhaul my
spending and saving habits to
buy a home
45 %
52 %
43 %
50 %
45 %
38 %
48 %
51 %
49 %
Financial support from family is
necessary to buy a home
nowadays
62 %
67 %
64 %
58 %
68 %
51 %
56 %
64 %
69 %
Have/will buy a home with my
family/parents (co-ownership)
19 %
23 %
13 %
20 %
22 %
14 %
13 %
33 %
41 %
Prefer to help my family/child
save money by letting them live
with me rather than help them
directly financially
54 %
51 %
53 %
55 %
58 %
51 %
51 %
64 %
61 %
We only have a small window of
time to take advantage of lower
house prices
34 %
36 %
32 %
36 %
39 %
26 %
36 %
50 %
56 %
Housing market in my
community is overpriced
77 %
85 %
65 %
76 %
79 %
73 %
82 %
76 %
72 %
% Selected – Base: All Respondents
Buying a house or condo is a
good investment
60 %
67 %
60 %
59 %
62 %
50 %
59 %
79 %
79 %
Likely to buy in the next two
years
29 %
31 %
31 %
31 %
30 %
27 %
21 %
100 %
65 %
In terms of inflation, concerned
about covering the costs of
home ownership
58 %
60 %
61 %
65 %
63 %
43 %
60 %
66 %
76 %
In terms of inflation, concerned
about my ability to buy a home
44 %
52 %
40 %
41 %
47 %
36 %
39 %
51 %
71 %
Would give family members
money for housing or rent, but
can’t afford to do so
39 %
40 %
40 %
32 %
39 %
42 %
39 %
30 %
40 %
% “Agree” – Base: Homeowners
While I already own a home, I
don’t believe I would be able to
purchase my first home in
today’s market
69 %
75 %
64 %
63 %
72 %
65 %
76 %
64 %
54 %
If I want to own a home/larger
home, I likely will have to move
out of the city I’m living in now
51 %
67 %
44 %
43 %
56 %
43 %
47 %
64 %
57 %
*NTHB – next-time home buyers (i.e. those who currently own a home and are likely to buy again in the next two years)
About the Survey
An online survey of 2,824 Canadians aged 18 to 64 was completed between January 25 and February 23, 2024, using Leger’s online panel. No margin of error can be associated with a web panel. For comparative purposes, a probability sample of 2,824 respondents would have a margin of error of ±1.8%, 19 times out of 20.
Disclaimer
This news release is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. The information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.
Mario Toneguzzi
Mario Toneguzzi is Managing Editor of Canada’s Podcast. He has more than 40 years of experience as a daily newspaper writer, columnist, and editor. He was named in 2021 as one of the Top 10 Business Journalists in the World by PR News – the only Canadian to make the list. He was also named by RETHINK to its global list of Top Retail Experts 2024.
About Us
Canada’s Podcast is the number one podcast in Canada for entrepreneurs and business owners. Established in 2016, the podcast network has interviewed over 600 Canadian entrepreneurs from coast-to-coast.
With hosts in each province, entrepreneurs have a local and national format to tell their stories, talk about their journey and provide inspiration for anyone starting their entrepreneurial journey and well- established founders.
The commitment to a grass roots approach has built a loyal audience on all our social channels and YouTube – 500,000+ lifetime YouTube views, 200,000 + audio downloads, 35,000 + average monthly social impressions, 10,000 + engaged social followers and 35,000 newsletter subscribers. Canada’s Podcast is proud to provide a local, national and international presence for Canadian entrepreneurs to build their brand and tell their story
businessCanada's Number One Podcast for EntrepreneursentrepreneursentrepreneurshipHomeownershipHomesReal Estatesmall business
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