Lot of people cook well but fail to convert it into a successful business model from the comfort of their homes. SALONI KUKREJA managed to do that at a very young age, and even launched her own ice cream brand called Indu Ice creams. She took a lot of help from Instagram to market herself and in the process, became an Instagram food creator as well, converting that too into a monetizable option. She speaks to CHHAVI MITTAL on her podcast Candid Confessions With Chhavi.
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CHAPTERS:
(00:00) Introduction about what to expect from the podcast.
(01:37) Saloni's background in cooking that makes her the expert on the subject.
(05:45) How to stay relevant as a food creator when almost everyone around you is doing it
(07:47) How can women who cook really well create beautiful looking recipes on Instagram and get popularity.
(10:14) Is it more important to create commonly searched recipes or unusual dishes that people would enjoy?
(12:10) The importance of re-inventing yourself as a chef to include social media trends, new industry terms etc.
(14:14) Importance of rawness vis-a-vis professionalism as a food creator on social media.
(15:50) Advice for women who want to monetize their cooking skills from the comfort of their homes. Tips on lighting, camera angles, editing and making the video reach out to the maximum number of people.
(22:23) Handling social media hate comments and how to not get bogged down or discouraged by them.
(24:47) Monetizing the food business with brands.
(32:23) How did Indu Ice-Creams come into existence. The process of making ice-cream.
(37:31) Quick ice-cream recipe to try at home!
Legal Disclaimer:
The content of this podcast is for informational purposes only and is not intended as medical, legal, or professional advice. Always consult a qualified healthcare provider or professional for specific medical or health-related concerns. The views expressed in this episode are those of the speakers and do not necessarily reflect the views of the podcast creators. Reliance on any information provided in this podcast is solely at your own risk.