Independent pet retailers are the lifeblood of the pet industry—they’re the shops that know your dog’s name, guide you through tricky nutrition questions, and bring innovation to communities long before Amazon catches on. At SUPERZOO 2025, we sat down with the people and brands working to ensure indie retailers don’t just survive, but thrive. Tune in for candid insights from IndiePet, Earthwise Pet, Hollywood Feed, Dave’s Pet Food, and FirstMate Pet Foods about why the independent channel matters, how retailers are adapting to new challenges, and the role brands and organizations play in supporting them. We also spotlight Neighborhood Pet Store Day, happening this year on Saturday, Sept. 27, a nationwide celebration of IndiePet retailers that combines great deals, expert advice, and community connection.

Helpful Links

🐾 Learn more about Neighborhood Pet Store Day!

✨ Find more information about the organizations and brands featured in today’s episode:

• IndiePet: https://www.indiepet.org/
• Earthwise Pet: https://earthwisepet.com/
• Hollywood Feed: https://www.hollywoodfeed.com/
• Dave’s Pet Food: https://davespetfood.com/
• FirstMate Pet Foods: https://firstmate.com/ 

Show Notes

00:20 – Inside the Episode

01:50 – Meet Todd Dittman and IndiePet

07:43 – About Neighborhood Pet Store Day

10:46 – Meet Lisa Senafe and Earthwise Pet

14:32 – Meet Shawn McGhee and Hollywood Feed

20:52 – Meet Dave Ratner and Dave’s Pet Food

26:28 – Meet Lizzie Schwakopf and FirstMate Pet Foods

25:33 – Today’s Key Takeaways