Live from the show floor at SUPERZOO 2025, we sit down with Daniel Schulof, Founder and CEO of KetoNatural Pet Foods and author of Dogs, Dog Food, and Dogma. In this candid conversation, Schulof pulls no punches on one of the most debated topics in pet nutrition—carbohydrates. From AAFCO’s upcoming Pet Nutrition Facts label changes to the spread of misinformation in pet nutrition, we explore how transparency in labeling could reshape consumer choices and companion animal health. This episode cuts through the noise with hard questions, bold insights, and a behind-the-scenes look at the challenges—and opportunities—facing the pet food industry today.

Helpful Links

📖 Read more about AAFCO’s upcoming changes pet food label requirements: https://www.petfoodprocessing.net/articles/17244-aafco-approves-new-label-regulations-for-pet-food

📈 State of Pet Health 2016 Report from Banfield shows rising rates of diabetes in dogs: https://www.banfield.com/State-of-pet-health#:~:text=Download%202016%20Report%20%2D%20What%20diseases%20are%20affecting%20dogs%20and%20cats

🎧 Hear more from the SUPERZOO 2025 show floor in this episode! https://bsmpartners.net/barking-mad-podcast/beyond-the-brands-your-backstage-pass-to-superzoo-2025

👀 Check out this past episode—The Billion-Dollar Deception of DCM: https://bsmpartners.net/barking-mad-podcast/the-billion-dollar-deception-of-dcm-inside-ketonaturals-class-action-lawsuit

🔬 KetoNatural’s research suggests a better standard-of-care approach for dogs with diabetes: https://academic.oup.com/tas/article/doi/10.1093/tas/txaf017/8008740?login=false, https://academic.oup.com/tas/article/doi/10.1093/tas/txaf018/8003283?login=false

Show Notes

00:19 – Inside the Episode

03:33 – From Guaranteed Analysis to Pet Nutrition Facts

05:13 – Why Carbohydrate Disclosure Matters in Pet Food

10:32 – Processing Reality Check

13:54 – Market Challenges for Low-Carb Pet Food

17:27 – The Role of Misinformation

20:37 – Keto Natural’s Research on Doggy Diabetes

22:05 – Rising Rates of Diabetes in Dogs

23:07 – Misinformation in Pet Nutrition

25:33 – Today’s Key Takeaways

26:42 – Behind the Booth at SUPERZOO 2025

27:47 – Stay Tuned for More Candid Conversations!