Find out how brands can disrupt in a crowded marketplace with Ed Williams, CEO of Candy Kittens. On a mission to challenge the traditional perception of sweets, Candy Kittens have established themselves as a household name, having recently partnered with BrewDog to bring a new IPA to market.

Discussions in the episode: 

• The power of storytelling within a brand
• Global expansion lessons learnt 
• The most powerful tactics for disrupting a market
• The importance of vision within a start-up

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