Cannabis and Corona

Federal prohibition on cannabis  continues to make it difficult for cannabis companies in states where cannabis is legal to process transactions.    Without the ability to process credit cards customers are required to pay with cash which is known to carry the Covid-19 Virus.    Thomas Gavin the CEO of CannaTrac talks about their reloadable gift card solution to this dangerous condition.   He joins Dan Humiston to explain how the CannaCard and the CannaCard App works.

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The cannabis industry's global expansion is creating investment opportunities around the world. To gauge the true investment potential it helps to have "boots-on-the-ground" in every country.   Ceci Zak the COO of Gateway Proven Strategies joins Dan Humiston to talk about how the pandemic is impacting different parts of the world and the advantage of knowing each region's headwinds and tailwinds.

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The speed at which companies were forced to adjust the way they ran their businesses to survive the initial Covid-19 virus wave makes it difficult to identify opportunities.    Industry veteran Avis Bulbulyan from SIVA joins Dan Humiston to explain how the pandemic exposed many of the industries underlying issues and previews some new opportunities.

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It's easy to analysis the Covid-19 pandemic's impact on one business but it is very difficult to analysis it's impact on an entire sector.    Enlighten provides nearly 1,500 dispensaries with in-store menu boards, displays and kiosk.   Working everyday with that many dispensaries uniquely qualifies Jeremy Jacobs  to provide real cannabis-retail-sector insight. 

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For many years the confusing and often conflicting cannabis laws caused many digital advertising platforms to prohibit cannabis online marketing.    The Covid-19 economic disruption has forced cannabis business to adjust their business models and how they communicate with their customers.  Chris Shreeve from PrograMetrix joins Dan Humiston to talk about the industries rapid transition to programmatic advertising.

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