We all want to get "points" when we shop somewhere consistently, right? Because loyalty matters! Sandra Bergman of ESBE Marketing joins McCarter for episode 77 to discuss all things dispensary loyalty programs, including text and email marketing. You wouldn't believe the data you can track about people, their demographics and their purchases when you have a loyal customer coming back time and time again. Sandra shares her interesting story about how she got into the industry and founded her niche business. Connect with Sandra on LinkedIn, and watch the full episode here on YouTube!

This episode is sponsored by The Trust Cannabis Co. in Boulder, CO. Mention "McCarter" for 20% off your entire first purchase!