M&As are powering tons of growth in the cannabis industry as MSOs acquire dispensaries or merge with other companies, however, these deals take months or even years to engineer.

And despite all of the hard work that goes into making them happen, there’s no guarantee that any particular merger or acquisition will be successful.

Whether an M&A is your exit strategy or just part of your growth plan, it’s important to plan ahead so that you’re prepped for success.

But where do you get started?

Just like you’ve taken the time to build a sustainable business, an M&A requires the same strategic planning and dedication—even before there’s someone knocking at your door.

Join us as we talk about cannabis dispensary mergers and the most crucial aspects for pursuing an M&A.

During our 30-minute webinar, you’ll learn:

• The aspects of your business you need to focus on before an M&A
• The documents and research you need to get your hands on
• The components that can help guarantee your M&A success

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There’s not a lot of information sharing in the cannabis industry. So much of what we do is considered proprietary. Everyone wants to protect and grow their piece of the pie, and that means they hold their cards close to their chests.

That secretiveness is what makes case studies so valuable. They provide insight into dispensary marketing and showcases how strategies play out.

Learn more about the issues other dispensaries face, how they tackle them, and which tools have helped them most.

Seeing other dispensaries’ growth can help you in creating benchmarks for scaling your own marketing efforts. Are you ready to face your challenges head on and boost your sales?

During our 30-minute webinar, you’ll learn:

• The strategies that one dispensary chain used to reach $1 million in monthly revenue
• Which digital marketing tool has the highest ROAS
• How to quickly start increasing your sales month over month

This is one webinar you won’t want to miss!
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Getting new customers is crucial for making more sales. While customer retention is great for maintaining your business, if you want to grow, then you need to reach new people.

So how can you do this?

By using the right data, you can create targeted campaigns to attract people who are more likely to purchase from you and reduce your customer acquisition cost.

It’s vital that you get as much for your marketing dollars as you can. Tune in to learn how!

During our 30-minute webinar, you’ll discover:

• What you need to track (and how)
• The best ways to use your new data to determine what your customers are looking for.
• How to use data-driven insights to reach more potential customers quickly

This is one webinar you won’t want to miss!
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Finding the right stock for your store can be hit-or-miss, but if you have data on your side, you can make better decisions on which products to order and fill your shelves with and make marketing cannabis products easier. This week, we’re giving your research process a boost and sharing the popular products your customers want. Join us and learn more about what you need to be ordering.

Say goodbye to dusty products expiring on your shelves!

If you feel that your customers aren’t connecting with the products you carry, it’s time to take a step back and peruse the latest data.

While flower will always be popular, other categories like edibles and topicals are growing fast, especially among particular audiences. But if you don’t keep your thumb on the pulse of the industry, you may miss out on which product categories are undergoing the most growth and end up with products that your customers don’t really want.

Stop investing in unpopular products—order those that your customers are bound to want to try and make marketing cannabis products a breeze.

During our 30-minute webinar, you’ll learn:

• Where to find the latest industry insights
• What the recent data says about popular product categories
• How to maximize analytics so you can increase your revenue.

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Share the excitement and bring the party to your customers

710 is around the corner, is your dispensary ready?

Concentrate sales are on the rise, and it’s no surprise. With more people feeling comfortable with cannabis use, experimentation with consumption methods is sure to rise. Why not help your customers learn more about these powerful products?

The 710 holiday is the perfect opportunity to dive headfirst into cannabis concentrates and share the love with your customers. With in-person and online events and a strong digital marketing strategy to share your message far and wide, you can continue to propel your business forward and supercharge your sales.

Join our 30-minute webinar and learn:

• 710 party ideas your customers will love
• Creative product promotion ideas and the best way to share them digitally
• A useful tool you can implement to make educating your customers even easier

This 710 will be your best one yet!
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We’re big believers in tracking the effects of your digital strategy and understanding your ROAS. So when we heard that the latest Apple iOS update could affect the performance of some ad types, we knew we had to dig deeper in order to protect our clients.

Join us as we share what we’ve uncovered about cannabis advertising and the iOS 14 update and share tips for protecting your digital marketing strategy.

What happens when one of the most popular mobile operating systems gets updated...and makes it easier for users to opt-out of tracking?

With its latest release, Apple and many of the most downloaded apps on its iOS have added a feature that seems to encourage users to say no to cross-channel tracking.

While this may seem like a good thing for users, it presents a huge challenge for marketers and we’re only now seeing the impact it is having on digital marketing campaigns and online revenue.

If you want to avoid campaigns that aren’t going to get you good returns and safeguard your digital marketing investments, then tune in as we discuss what cannabis advertising with the iOS 14 update may look like moving forward.

During our 30-minute webinar, you’ll learn:

• The real impacts that the Apple iOS update could have on your ad performance—and your bottom line
• What changes you can expect from ad providers in regards to cannabis advertising and the iOS 14 update
• How you can leverage different ad types and mitigate the new challenges imposed by the iOS update

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More and more dispensaries are offering delivery. So how can you differentiate your delivery service and get your ads right in front of potential customers?

If you’re ready to stand apart from the competition and connect with more people in your delivery zone, tune in to learn about the easy advertising campaigns you can get off the ground fast.

Building a core customer base is hard enough without advertising regulations and a saturated market. So how can you reach the people most likely to buy from you and convince them to place their first order?

Thanks to Covid, the delivery landscape has changed. With more people feeling comfortable ordering cannabis online and states relaxing delivery rules, in-home cannabis delivery is becoming more common.

Unfortunately, that also means there’s more competition.

If you want to actively target individuals within your delivery zones and convert them into customers, you need to get your advertising strategy into high gear!

Join us for our latest webinar where we’ll clue you into the types of campaigns you should be running and how to get them launched fast.

During our 30-minute webinar, you’ll learn:

• How targeting increases the effectiveness of your ads and leads to better returns
• The strategies you can use to make each of your advertising campaigns more effective
• The easiest way to get ads in front of potential customers fast

Don’t let your competitors dominate the market—learn how to make a splash with these targeted ads.

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Success starts with careful planning. For a dispensary, that means having a thorough business plan that showcases your knowledge of both the industry and running a business. Are you ready to take on the challenges? Join us as we cover the crucial steps you need to follow to build a winning dispensary business plan.

Make an impression with a business plan that highlights all the unique points of your dispensary while showcasing everything potential investors want to see.

Stop procrastinating—dive right in with our ten steps for creating a winning dispensary business plan.

During our webinar, we’ll spell out everything you need to think about when crafting a comprehensive business plan to truly captures the essence of your vision and speaks to investors.

You’ll learn:

• The key components your dispensary business plan needs to include
• Surprising pitfalls to avoid when launching a business in the cannabis industry
• When to toss out your plan and pivot to take advantage of an opportunity

Don’t put your dream of running a dispensary on the back burner any longer—watch now and say yes to success!

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Leverage Display Ads to Reach Your Target Audience

Show up right where your customers are. With dispensary programmatic advertising, you can get your ads on the websites and apps that your customers love. Plus, getting started is easy. Join us to learn which campaigns you need to launch ASAP!

Tackle all of your advertising concerns with dispensary programmatic advertising.

Compliant ads? Check.

Extensive customer reach? Check.

Real-time reporting? Check.

With programmatic advertising such as display ads, you can easily reach people interested in cannabis on their favorite websites and apps. This week, we’re diving deep into this type of advertising so you can uncover the potential of one of the most common ad types and harness it to score more customers and sales.

During our 30-minute webinar, you’ll learn:

• The value of programmatic ads with real-time reporting for your digital marketing strategy
• How you can leverage dispensary programmatic ads to reach more potential customers
• Which 6 campaigns you should launch to start driving traffic to your store and website

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Abandoned carts are a hallmark of ecommerce. Whether put off by additional costs like taxes or annoyed at having to create an account, online shoppers fail to check out at an alarming rate. And your dispensary is suffering because of it. Stop letting those abandoned carts limit your potential revenue. Join us as we talk about how you can win back those customers and reduce dispensary shopping cart abandonment.

Abandoned shopping carts are an online business’s worst nightmare. All of that work to get a customer to shop with you, only to have it wiped away when they disappear without checking out.

But what if it’s not good-bye?

What if you can recapture those customers and get them to come back and shop with you?

That’s the goal of win-back campaigns—and they’re crucial for ensuring that everything you invest into customer acquisition isn’t lost.

Retargeting customers that have failed to check out can help you increase your revenue. Plus, by addressing common pain points that lead to dispensary shopping cart abandonment, you can also minimize the amount of abandoned carts your dispensary has to deal with.

Watch our 30-minute dispensary shopping cart abandonment webinar, and you’ll learn:

• Why dispensary shopping cart abandonment is so detrimental to your business
• The reasons your potential customers are jumping ship at checkout
• How to get started with win-back campaigns that will let you recapture that lost revenue

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