In this episode of Inner Edison Podcast, Ed Parcaut sits down with Aubrey Amatelli, founder of PayRio (https://www.payrio.co), for a conversation about entrepreneurship, payment processing, and building a business in highly regulated markets.

Aubrey shares how her path moved from Silicon Valley startups into more than a decade at JPMorgan, and eventually into founding PayRio (https://www.payrio.co) to support cannabis, alternative medicine, and other difficult-to-serve industries. She talks about spotting a real gap in the market, taking the risk to build something on her own, and learning how to grow by niching down instead of trying to serve everyone.

The conversation also explores startup leadership, being the only woman in the C-suite at a previous company, building with purpose, preparing for regulatory change, and how founders have to adapt when the market shifts under them.

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