Dialed In Gummies President Max Vansluys joins Cannabis & Tech Today to discuss Summer Set, the brand’s three-month campaign celebrating Colorado’s independent music scene through limited-edition gummies, artist collaborations, performances, merchandise, and concert giveaways.

Vansluys explains how the campaign grew from his team’s genuine connection to Colorado music and developed into collaborations with hip-hop artist Ray Reed and electronic artists parkbreezy and Artifakts. Working alongside AEG, Dialed In connected each artist’s sound, visual identity, and personal preferences with custom flavors, packaging, podcasts, playlists, and live mini mixes.

The conversation explores why meaningful cultural partnerships require more than a conventional sponsorship. Vansluys discusses the emotional connection between cannabis and music, the importance of supporting local artists, and how Summer Set turns dispensary shelves into platforms for discovering Colorado talent. He also explains the campaign’s Golden Ticket giveaways and the collectible appeal of Dialed In’s limited-edition drops.

Vansluys also shares why Colorado serves as the company’s testing ground for new products and experiences, how Dialed In plans to expand its community-driven model into additional markets, and why future campaigns could involve athletes, chefs, comedians, and other creative voices.

The episode concludes with a closer look at Dialed In’s versatile rosin drops, including their use in mocktails, food, and alcohol-free social experiences.

This episode is powered by Shopline.

🔥 Topics Covered

• The inspiration behind Dialed In’s Summer Set campaign

• Celebrating Colorado’s independent music community

• Collaborations with Ray Reed, parkbreezy, and Artifakts

• How AEG helped connect Dialed In with artists

• Creating artist-inspired flavors and packaging

• Podcasts, playlists, merchandise, and live mini mixes

• The emotional connection between cannabis and music

• Building authentic cultural partnerships

• Supporting local artists through dispensary exposure

• Summer Set’s Golden Ticket concert giveaways

• Limited drops, scarcity, and collectible products

• Why Colorado serves as Dialed In’s test market

• Collaboration over competition

• Expanding the campaign into additional markets

• Future partnerships with athletes, chefs, and comedians

• Using rosin drops in mocktails, drinks, and food

• Cannabis as an alternative to alcohol

• Dialed In’s long-term commitment to community

👤 Guest

Max Vansluys, president of Dialed In Gummies

🌐 Learn More

Dialed In Gummies: https://dialedingummies.com

Summer Set 2026: https://dialedingummies.com/colorado/summerset/

Instagram: https://www.instagram.com/dialedin_official/

⏱️ CHAPTERS

00:39 Inside the Summer Set campaign

01:14 How the campaign began

01:51 Selecting Colorado artists and genres

03:01 Podcasts, performances, and mini mixes

03:34 Working with AEG

03:53 How artists responded to the collaborations

04:40 Turning dispensary shelves into artist exposure

05:27 The inspiration behind Summer Set

06:00 Creating emotional connections through music

06:50 Why the campaign began in Colorado

08:21 The relationship between cannabis and music

09:09 Building organic artist partnerships

10:05 Authenticity beyond traditional marketing

11:44 Creating artist-inspired flavors and packaging

12:40 The Golden Ticket concert giveaways

13:18 Limited drops and collectible culture

14:14 Why live experiences matter

16:02 Colorado as an innovation test market

17:27 Collaboration over competition

18:11 Future campaigns involving sports and culture

19:29 Exploring the versatility of rosin drops

20:29 Rosin drops and alcohol-free mocktails

21:40 Culinary uses and terpene-forward flavors

24:06 The legacy Dialed In hopes to build

24:57 Giving artists, chefs, athletes, and comedians a platform

25:13 Where to find Summer Set products

💬 What do you think?

Should more cannabis brands invest in local artists and real-world experiences? Which part of Colorado culture should Dialed In explore next?

Let us know your thoughts in the comments!

#DialedInGummies #MaxVansluys #SummerSet #ColoradoCannabis #DenverMusic #CannabisCulture #RosinGummies #LiveMusic #CannabisBusiness #CannabisTechTalks

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Recorded at ICBC Berlin 2026, Chuck sits down with Rob Pero of the Indigenous Cannabis Industry Association to discuss the expanding role of Indigenous nations in the global cannabis economy.

Pero explains why ICBC has become an important destination for international dealmaking, relationship building, and conversations about the industry’s future. He shares how ICIA represents Indigenous communities within those discussions while advocating for meaningful participation in industrial, medicinal, and commercial cannabis markets.

The conversation explores tribal sovereignty, treaty rights, international commerce, and the misconceptions companies may bring into partnerships with tribal nations. Pero emphasizes that cannabis development within Indigenous communities requires patience and diligence because these decisions can influence health care, education, infrastructure, employment, and long-term economic stability.

Pero also discusses the authenticity of Indigenous plant medicine, the importance of community-centered development, and the potential for Indigenous nations across North America and around the world to collaborate. He highlights ICIA’s efforts to establish international working groups, improve First Nations inclusion, and connect communities with responsible partners.

The episode concludes with Pero’s perspective on preserving cannabis as medicine and using the plant to create sustainable opportunities for Indigenous communities.

🔥 Topics Covered

• Why ICBC Berlin matters for the global cannabis industry

• ICIA’s role as an advocate for Indigenous communities

• International trade and economic opportunities

• Diversifying revenue for tribal nations

• Tribal sovereignty and treaty rights

• Misconceptions surrounding tribal cannabis commerce

• Building responsible partnerships in Indian Country

• Cannabis, community health, and economic development

• The authenticity of Indigenous plant medicine

• Connecting Indigenous nations around the world

• Creating ICIA’s first international working group

• First Nations inclusion in Canada’s cannabis market

• Collaboration across tribal communities

• Preserving cannabis as medicine

• How companies and individuals can support ICIA

👤 Guest

Rob Pero, Indigenous Cannabis Industry Association

🌐 Learn More

Indigenous Cannabis Industry Association: https://www.indigenouscannabis.org

⏱️ CHAPTERS

00:43 ICBC’s growing importance in Europe

01:58 Why ICIA came to Berlin

02:31 International trade and economic opportunity

03:39 Strategic partnerships and tribal sovereignty

05:08 Community-centered cannabis development

06:04 Responsible growth and Indigenous authenticity

07:06 Defining success at an international event

07:43 Creating ICIA’s first international working group

08:31 Building momentum through collaboration

09:43 Preserving cannabis as medicine

10:24 How to connect with ICIA

11:05 Future collaboration with Cannabis & Tech Today

💬 What do you think?

How can the cannabis industry create international opportunities for Indigenous nations while respecting tribal sovereignty, culture, and community priorities?

Let us know your thoughts in the comments!

#RobPero #ICIA #IndigenousCannabis #TribalSovereignty #NativeBusiness #CannabisIndustry #CannabisMedicine #ICBCBerlin #CannabisBusiness #CannabisTechTalks

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Recorded live at ICBC Berlin 2026, Chuck sits down with Stephanie Pow of Emerald Lane Recruitment to explore the people building the global cannabis industry.

Pow explains why human capital remains the foundation of every successful cannabis company and shares her unconventional journey from Canadian government and health care work to Humboldt County, cannabis recruitment, and international talent acquisition. She also reflects on the industry’s early “billion-dollar years,” when companies hired aggressively, and how today’s leaner market demands adaptable employees who can thrive in startup environments.

The conversation examines how Emerald Lane helps cannabis companies fill critical positions, conduct confidential executive searches, develop compensation plans, and enter unfamiliar markets. Pow discusses the importance of referrals, reputation, regional expertise, language skills, and ensuring that every placement works for both the company and the candidate.

The episode also explores Europe’s pharmaceutical cannabis model, the increasingly international supply chain, emerging opportunities across Asia, Africa, Europe, and South America, and Emerald Lane’s new fractional recruiter model. Pow concludes by discussing the recruitment technology and artificial intelligence tools already changing how talent professionals work.

🔥 Topics Covered

• Why people remain the foundation of cannabis companies

• Stephanie Pow’s journey from health care to Humboldt County

• The cannabis industry’s early hiring boom

• Recruiting in emerging and mature cannabis markets

• Identifying candidates who can thrive in startups

• Reputation, referrals, and specialized industry experience

• How Emerald Lane approaches critical and confidential searches

• Creating job descriptions, compensation plans, and organizational structures

• Why hiring should be a two-way conversation

• International cannabis recruitment

• Europe’s pharmaceutical cannabis framework

• Language skills and regional business knowledge

• Building lean teams across the global supply chain

• Emerald Lane’s fractional recruiter model

• Artificial intelligence and recruitment technology

👤 Guest

Stephanie Pow, Emerald Lane Recruitment

🌐 Learn More

Emerald Lane Recruitment: https://emeraldlanerecruitment.com

Stephanie Pow on LinkedIn: https://www.linkedin.com/in/stephaniepow-globalcannabisrecruiter

⏱️ CHAPTERS

00:58 The people behind the cannabis industry

02:20 Why human capital determines success

03:02 From government and health care to Humboldt County

04:24 What makes cannabis recruitment different

05:56 Experience, reputation, and startup risk tolerance

06:16 Why cannabis employees need a startup mentality

07:33 How Emerald Lane’s recruitment process works

08:57 Building talent networks through referrals and headhunting

10:06 Making hiring a two-way conversation

11:01 Recruiting across international cannabis markets

11:33 Europe’s pharmaceutical cannabis framework

12:10 The evolving international supply chain

12:59 Language, culture, and regional business knowledge

14:22 Germany’s growth and emerging global markets

15:16 Connecting with Emerald Lane Recruitment

15:50 The fractional recruiter model

16:55 Artificial intelligence and recruitment technology

💬 What do you think?

What matters most when hiring in cannabis: direct industry experience, startup adaptability, or knowledge of the local market?

Let us know your thoughts in the comments!

#EmeraldLaneRecruitment #StephaniePow #CannabisCareers #CannabisJobs #CannabisIndustry #GlobalRecruitment #TalentAcquisition #ICBCBerlin #CannabisBusiness #CannabisTechTalks

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Recorded live at ICBC Berlin 2026, Chuck sits down with Sergio Martinez, CEO of Blimburn Seeds and BBG Projects, to discuss the evolution of one of the cannabis industry’s most established international seed companies.

Martinez shares how an unexpected opportunity brought him into the industry more than two decades ago and eventually led to the creation of Blimburn Seeds. What began as a European wholesale operation has since evolved into a global e-commerce, logistics, and cannabis genetics business, with the United States becoming one of its largest markets.

The conversation explores Germany’s legalization and its impact on seed sales, the enduring importance of home cultivation, and why Martinez expects other European countries to follow Germany’s lead. He also explains how Blimburn supports growers through direct-to-consumer service, educational resources, fresh genetics, and detailed online grow diaries.

Martinez also discusses the growing role of artificial intelligence within the company, why human oversight remains essential, and how economic uncertainty is shaping Blimburn’s conservative approach to expansion. The episode concludes with a look at Latin America’s long-term potential and the regulatory challenges facing cannabis companies operating across international markets.

🔥 Topics Covered

• The origins of Blimburn Seeds and BBG Projects

• Building a cannabis company in Europe

• Blimburn’s expansion into the United States

• Managing a catalog of more than 1,000 genetics

• Germany’s legalization and its effect on seed sales

• Why home cultivation remains important

• The future of cannabis legalization across Europe

• Building a business around trust and long-term relationships

• Direct-to-consumer sales, education, and logistics

• How Blimburn uses artificial intelligence

• Why human oversight remains essential with AI

• Navigating economic and regulatory uncertainty

• The potential of Latin American cannabis markets

• Blimburn’s educational grow diaries

👤 Guest

Sergio Martinez, CEO of Blimburn Seeds and BBG Projects

🌐 Learn More

Blimburn Seeds: https://blimburnseeds.com

⏱️ CHAPTERS

00:00 Introducing Sergio Martinez at ICBC Berlin

00:37 The evolution of Blimburn Seeds

01:09 Martinez’s unexpected path into cannabis

02:15 Entering the United States market

02:53 Building a global genetics catalog

03:12 Germany’s legalization and seed market

03:56 The importance of home cultivation

04:47 Will the rest of Europe follow Germany?

05:43 Trust, friendship, and building the company

06:04 Blimburn’s direct-to-consumer model

07:31 Using artificial intelligence in cannabis

08:37 Navigating a period of industry transition

09:37 Blimburn’s international customer base

10:09 The potential of Latin America

11:13 The role of BBG Projects

12:29 Grow diaries and customer education

12:50 Final thoughts

💬 What do you think?

Will home cultivation continue growing as cannabis legalization expands across Europe, or will easier access to regulated products reduce demand?

Let us know your thoughts in the comments!

#BlimburnSeeds #SergioMartinez #CannabisGenetics #CannabisSeeds #HomeGrowing #CannabisLegalization #CannabisTechnology #ICBCBerlin #CannabisIndustry #CannabisTechTalks

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Denver hip-hop artist Ray Reed joins Cannabis & Tech Today to discuss his collaboration with Dialed In Gummies for The Summer Set, a campaign celebrating Colorado’s independent music scene through limited-edition rosin gummies, merchandise, performances, and original content.

At the center of the collaboration is Yesterday, a sativa-dominant rosin gummy inspired by Reed’s hit single of the same name. He explains how the song’s energy, artwork, and more than 2 million streams helped shape the product, along with what it means to legally partner with a cannabis company after witnessing the industry’s dramatic evolution.

Reed also discusses using cannabis for back pain and to find the right headspace before recording or bringing his high-energy performance style to the stage. The conversation explores Denver’s hungry hip-hop scene, the importance of authentic partnerships between artists and cannabis brands, and the new music, videos, live performances, and creative projects Reed has on the horizon.

This episode is powered by Shopline.

🔥 Topics Covered

• How Ray Reed joined Dialed In Gummies’ Summer Set

• Creating the limited-edition Yesterday rosin gummy

• Connecting the gummy’s flavor, color, and effects to his music

• What entering the legal cannabis industry means to Reed

• Cannabis and his creative process

• Using cannabis for back pain and before performing

• Supporting independent artists through brand partnerships

• The growing Denver hip-hop community

• Technology and video editing

• Reed’s preferred ways to consume cannabis

• Upcoming music, videos, performances, and events

• Why new listeners should begin with “Yesterday”

👤 Guest

Ray Reed, Denver hip-hop artist

🌐 Learn More

Ray Reed: https://www.instagram.com/rayreed2/

Dialed In Gummies: https://dialedingummies.com/colorado/

⏱️ CHAPTERS

00:52 How the Dialed In Gummies collaboration began

01:18 Reed’s relationship with cannabis and edibles

02:08 Entering the legal cannabis industry

03:14 Supporting local artists through authentic partnerships

04:05 Creating the Yesterday gummy

05:00 Why Reed chose a sativa-dominant gummy

05:32 Cannabis and the creative process

06:19 Colorado’s connection between music and cannabis

07:37 Technology and video editing

08:28 Reed’s preferred consumption method

08:44 Inside Denver’s growing hip-hop scene

11:03 New music, performances, and future plans

13:15 The perfect song to pair with the gummy

💬 What do you think?

Can partnerships between cannabis brands and independent musicians help local artists reach larger audiences? What Ray Reed track are you pairing with the Yesterday gummy?

Let us know your thoughts in the comments!

#RayReed #DialedInGummies #TheSummerSet #DenverHipHop #ColoradoMusic #CannabisCulture #CannabisAndTechToday #RosinGummies #IndependentArtists #HipHop

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Recorded live at ICBC Berlin 2026, Chuck sits down with the team behind Martian Grow, an ambitious international research initiative that's sending cannabis seeds into orbit aboard a SpaceX mission to study how cosmic radiation and microgravity influence cannabis genetics.

Partnering with biotechnology researchers in Slovenia and aerospace companies developing microsatellites, Martian Grow aims to become the first organization to apply proven space agriculture research protocols to cannabis. The project could unlock new cannabinoid profiles, increased yields, unique terpene expressions, shorter flowering cycles, and entirely new genetic traits that simply can't be replicated on Earth.

The conversation explores the science behind space-induced mutations, why seeds are the ideal medium for the experiment, and how similar research has already produced stronger food crops around the world. The team also discusses their vision of creating a collaborative research platform where breeders, cultivators, scientists, and consumers can all play a role in shaping the future of cannabis genetics.

Whether you're fascinated by cannabis science, space exploration, plant genetics, or groundbreaking agricultural research, this episode offers a fascinating look at one of the industry's most innovative projects.

🔥 Topics Covered

• Why cannabis seeds are being sent to space

• How cosmic radiation affects plant genetics

• SpaceX launch and polar orbit mission details

• Why seeds are better than tissue cultures for research

• Previous space agriculture successes with food crops

• Potential for new cannabinoids and terpene profiles

• Increasing cannabis yields through space research

• Why space conditions can't truly be recreated on Earth

• The future of cannabis research and innovation

• Building a collaborative cannabis genetics program

👤 Guests

Martian Grow Team

🌐 Website: https://MartianGrow.com

⏱️ CHAPTERS

00:19 Sending cannabis genetics into space

00:57 How the project began

01:32 Why they're sending seeds instead of plants

02:06 What space agriculture has already achieved

02:58 How the seeds will reach orbit

03:43 The origin of the project

04:31 Becoming the first cannabis space genetics experiment

05:23 Why space can't be replicated on Earth

06:02 Choosing a high-radiation polar orbit

06:34 Selecting and tracking cannabis genetics

07:28 What researchers hope to discover

08:03 Why the cannabis industry needs more research

09:00 Where to learn more about Martian Grow

09:31 Dreaming of mutant cannabis strains

10:07 Building a collaborative genetics community

💬 What do you think?

If space can improve crops like wheat, rice, and peppers, could it revolutionize cannabis genetics too?

What would you be most excited to see from cannabis grown from space-exposed genetics? Higher yields, new cannabinoids, unique terpene profiles, or entirely new strains?

Share your thoughts in the comments below!

#CannabisTech #SpaceAgriculture #CannabisResearch #MartianGrow #CannabisScience #SpaceX #CannabisInnovation #ICBCBerlin #PlantScience #CannabisGenetics

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Rapper, entrepreneur, and Cookies founder Berner joins Cannabis & Tech Today to discuss Splash City, his gritty new crime thriller set in San Francisco.

Berner explains how the Bay Area’s “bippin” scene inspired the film and takes us through the process of developing its characters, self-financing the production, co-directing, and securing a distribution partnership with Lionsgate. He also discusses the classic crime dramas that influenced the project, including Menace II Society, Boyz n the Hood, Juice, and Belly.

The conversation explores how Berner’s music career shaped the film’s soundtrack, why he decided to rescore much of the movie in four days, and how shooting on location allowed San Francisco to become a character of its own. He also shares how cannabis influences his creative process, why CBD played an unexpected role on set, and what he hopes audiences take away from the story.

For Berner, Splash City represents more than a first film. It is the beginning of an effort to bring edgy, culturally authentic crime movies back to the screen while shining a brighter light on Bay Area stories.

🔥 Topics Covered

• The inspiration behind Splash City

• Berner’s transition from music and cannabis into filmmaking

• Developing the characters and story

• Self-financing and retaining ownership of the film

• Partnering with Lionsgate

• Classic crime films that influenced Splash City

• Filming throughout San Francisco

• Creating the soundtrack and rescoring the movie

• Cannabis and Berner’s creative process

• Using CBD during smoking scenes

• Cameos and organic product placement

• The consequences of negative influences and small decisions

• Berner’s plans for future Bay Area films

• The film’s video-on-demand and streaming plans

👤 Guest

Berner, rapper, entrepreneur, Cookies founder, and co-director of Splash City

🌐 Learn More

Splash City: https://www.instagram.com/splashcitythemovie/

Berner: https://www.instagram.com/berner415/

⏱️ CHAPTERS

00:18 The inspiration behind the film

00:36 Berner’s role in creating and directing the movie

01:32 Learning filmmaking from the ground up

01:48 Consistency, persistence, and creative entrepreneurship

02:22 Self-financing the film and partnering with Lionsgate

03:17 Building a movie for an established audience

03:55 The classic crime films that inspired Splash City

04:43 Reflecting on the finished film

05:19 Building the soundtrack

05:36 Rescoring the movie in four days

07:03 Drawing from Berner’s San Francisco experiences

07:35 Cameos and product placement

08:09 How CBD helped on set

08:42 Making San Francisco part of the story

08:57 Cannabis and Berner’s creative process

09:38 What audiences should take away from Splash City

10:32 Theatrical, video-on-demand, and streaming plans

11:10 Why audiences should support the film

💬 What do you think?

Can Splash City help bring gritty, authentic crime dramas back to the screen?

What other Bay Area stories would you like to see Berner tackle next?

Let us know your thoughts in the comments!

#Berner #SplashCity #Cookies #CannabisCulture #CannabisAndTechToday #BayArea #SanFrancisco #Lionsgate #CrimeThriller #Filmmaking

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The Broken Lizard crew joins Cannabis & Tech Today for an exclusive conversation celebrating Super Troopers 3, diving into the creative process behind one of comedy's most beloved franchises.

From writing while high (and knowing when to stop), to how cannabis legalization has changed comedy, the group shares hilarious stories about brainstorming, improvisation, and why the best jokes often happen long after the writing session ends. They also discuss AI, creativity, police fans, and what audiences can expect from the next chapter of the Super Troopers universe.

The conversation is packed with behind-the-scenes stories, classic Broken Lizard banter, and an honest look at how the comedy team has stayed funny for more than two decades.

Whether you're a longtime Super Troopers fan, interested in comedy writing, cannabis culture, or curious about how AI fits into creative work, this episode is full of laughs and behind-the-scenes insight.

🔥 Topics Covered

• The creative process behind Super Troopers 3

• Writing comedy with and without cannabis

• Why brainstorming high can work (sometimes)

• The evolution of cannabis culture since 2001

• How legalization changed stoner comedies

• Improvisation and crafting memorable dialogue

• AI, ChatGPT, and comedy writing

• Why Broken Lizard isn't worried about AI replacing writers

• Behind-the-scenes stories from filming the franchise

• What fans can expect from Super Troopers 3

👤 Guests

Broken Lizard Comedy Group

🌐 Learn More: https://www.searchlightpictures.com/super-troopers-3

⏱️ CHAPTERS

00:24 Meeting Broken Lizard

00:43 Creating Super Troopers 3

01:39 Cannabis and the writing process

02:33 When to write high—and when not to

02:53 Brainstorming and developing ideas

03:53 Capturing jokes before they're forgotten

05:14 Writing authentic comedy dialogue

06:45 How cannabis culture has changed since Super Troopers

07:54 Legalization and the future of stoner comedy

09:17 Why cops and stoners both love Super Troopers

11:37 Technology, AI, and ChatGPT

13:47 Can AI ever write great comedy?

15:14 What Super Troopers 3 is all about

16:17 Bringing back the R-rated comedy experience

💬 What do you think?

Has cannabis legalization changed comedy for the better, or do you miss the rebellious spirit of the early stoner films?

And do you think AI will ever be able to write a genuinely funny comedy?

Let us know your thoughts in the comments!

#SuperTroopers3 #BrokenLizard #Comedy #CannabisCulture #CannabisTech #AI #ChatGPT #MovieInterview #BehindTheBadge #CannabisAndTechToday

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Recorded live at ICBC Berlin 2026, Chuck sits down with Marianne Cursetjee, founder of Alibi, to discuss how a personal battle with cancer inspired one of the cannabis industry's most respected brands.

From Oregon to New York, Alibi has built a reputation for producing award-winning flower and pre-rolls while staying committed to quality, employee wellbeing, and authentic cannabis experiences. Marianne shares how the company has navigated highly competitive markets, why premium flower matters, and what it takes to stand out in today's rapidly evolving cannabis industry.

The conversation also explores European cannabis regulations, the future of international expansion, why cannabis should be treated as medicine, and the importance of cultivating clean flower instead of relying on remediation technologies.

Whether you're interested in cannabis cultivation, entrepreneurship, premium products, or the future of the global cannabis market, this episode offers valuable insights from one of the industry's most passionate founders.

🔥 Topics Covered

• Building Alibi from a personal healing journey

• Expanding from Oregon to New York

• Winning top cannabis awards in multiple states

• Creating award-winning pre-rolls

• Why premium flower always comes first

• Paying employees a living wage in cannabis

• European cannabis regulations and medical markets

• The debate over cannabis remediation

• International expansion opportunities

• The future of premium cannabis brands

👤 Guest

Marianne Cursetjee

Founder, Alibi

🌐 Website: https://alibicannabis.com/

⏱️ CHAPTERS

01:05 First impressions of Europe's cannabis market

01:40 The story behind Alibi

02:14 Expanding from Oregon to New York

03:05 What makes Alibi different

03:57 Building a people-first company

04:13 Winning Best Flower and Best Pre-Roll

04:29 The secret to award-winning pre-rolls

05:35 Creating a lifestyle cannabis brand

06:24 The future of Alibi

07:41 European cannabis and medical access

08:19 Why remediation concerns cultivators

09:37 New products and fashion collaborations

10:28 Where to learn more about Alibi

💬 What do you think?

Should cannabis brands focus on producing the highest-quality flower, even if it means charging a premium?

And as more countries embrace medical cannabis, do you think the U.S. should adopt more of Europe's approach to patient access?

Share your thoughts in the comments below!

#CannabisTech #CannabisCultivation #CannabisBusiness #Alibi #CannabisInnovation

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Recorded live at ICBC Berlin 2026, Chuck sits down with Kevin Cederferm & Gustaf Leffler, founders of Ocarena Group, to showcase one of the most innovative dry herb vaporizers on the market.

Built by engineers and creators who were frustrated with existing devices, the Ocarena vaporizer features a seven-chamber magazine, attachable grinder, tool-free battery swaps, modular all-metal construction, and precision temperature control—all designed to make premium dry herb consumption simpler, cleaner, and more enjoyable.

The conversation dives into the engineering process behind the device, why durability and health were central to the design, and how a small startup is using modern manufacturing technology to compete with industry giants. The founders also discuss their strategy for international expansion, premium retail partnerships, and collaborations within the cannabis industry.

Whether you're interested in cannabis technology, hardware innovation, entrepreneurship, or product design, this episode offers an inside look at how great ideas become groundbreaking products.

🔥 Topics Covered

• Building a better dry herb vaporizer
• Engineering a premium cannabis device
• Seven-chamber magazine system explained
• Attachable grinder and modular design
• Easy cleaning and all-metal construction
• Battery swapping and travel-friendly features
• Health-focused vaporizer engineering
• Modern manufacturing for startups
• Scaling a cannabis hardware company
• The future of premium cannabis technology

👤 Guests

Kevin Cederferm & Gustaf Leffler

Co-Founders, Ocarena Group

🌐 Website: https://Ocarenagroup.com

⏱️ CHAPTERS

00:55 Why they built a new vaporizer

01:10 Engineering the Ocarena device

01:43 The founders' engineering background

02:33 Customer reactions and company philosophy

02:49 Live product demonstration

03:54 Seven-chamber system explained

04:30 Temperature controls and battery swapping

05:19 Easy cleaning and health-first design

06:06 Premium feel and product philosophy

06:55 Two years of development

07:28 Manufacturing and scaling innovation

08:04 What's next for Ocarena Group

08:50 Retail strategy and partnerships

09:24 Where to learn more

💬 What do you think?

Would you switch to a premium dry herb vaporizer like this?

What's the most important feature you look for in a vaporizer?

Performance, portability, ease of cleaning, or battery life?

Share your thoughts in the comments below!

#CannabisTech #DryHerbVaporizer #Vaporizer #CannabisInnovation #ICBCBerlin #CannabisHardware

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