The rush to sell CBD online is here, but it’s not as easy as you may think. Here are the top tips and best practices to success in 2021.

The CBD industry is booming with estimated US CBD sales to surpass $800 million this year alone. And there is no slowing in sight. By 2022, US CBD sales may reach $1.8 billion.

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To operate and invest in the cannabis sector in 2021, you must pay attention to who is holding and developing intellectual property.

Intellectual property (IP), patents, and trademarks were controversial among many OG players and trailblazers in the cannabis industry. Talk of patenting genetics and manufacturing flew in the face of what much of the advocacy stood for — better medicine and better access.

But, the cannabis industry is a much different beast than it was only a decade ago. With legalization quickly spreading and a market maturing, cannabis companies are getting competitive — which means refocusing on protecting inventions, innovations, and brand IP.

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Since the 2019 Vape Crisis, the cannabis industry has eagerly anticipated new standards and regulations regarding the production of vape cartridges and devices. The first to enforce new rules, the Colorado Marijuana Enforcement Division (MED) announced new regulations for the production and sales of cannabis oils.

As of January 1, 2022, “each harvest batch and production batch of regulated marijuana concentrate in a vaporized delivery device must be tested for metals contamination via emissions testing” by an accredited laboratory, according to the statement of adoption released last year (CCR 212-3).

CBD isn't just for hemp and cannabis anymore.

Incredibly, CBD can be extracted from other plants besides cannabis and hemp. The discovery of non-cannabis CBD is poised to add a whole new sector to the CBD market. These products would provide all the same effects as regular CBD without THC and other unwanted compounds.

This would be a game-changer for regions where cannabis is completely illegal. It not only proves cannabinoids aren’t solely present in hemp and cannabis plants, but in terms of accessibility, non-cannabis CBD offers enormous benefits to consumers who may be subjected to regular drug testing.

American Cannabis Company, Inc.  (OTCQB: AMMJ) (“ACC” or “Company”), a full-service business-to-business cannabis and hemp consulting solutions provider and licensed owner-operator is pleased to announce that its proprietary potting mix, SoHum Living Soils®, was recently awarded an official certification from the Organic Materials Review Institute (OMRI).

OMRI's mission is to provide the agricultural industry with peace of mind in knowing that quality materials are consistent and organic as a standard. This organization provided an independent review of SoHum Living Soils®, looking at each individual input that is intended for use in certified organic cultivation and production.

Waste not want not is a universal rule that's valid even within industrial production. For cannabis and hemp, the often less desirable biomass left after harvest isn't a burden. With some craft, these leftover stalks, shucks, and leaves can turn from a hassle into bioplastics, hempcrete, and textile-grade fiber.

But first, the infrastructure needs to be built and farmers need to create the connections and processes to properly utilize the less desirable biomass.

Cannabis legalization has opened the door into a once very underground transaction, and technology solutions are seizing a rare opportunity. Modern technology, mass data collection, and a growing consumer base have created the perfect storm for marketers.

Cannabis businesses have a unique problem – an inability to advertise to the general public. While alcohol commercials and pharmaceutical ads plague social media, television, and even radio and billboards, cannabis businesses are restricted to extremely limited marketing options.

However, in 2020, the cannabis industry gained the “essential industry status.” In doing so, many states loosened restrictions and started allowing online ordering options, curbside pickup, and delivery to facilitate safe, touchless sales. And suddenly, cannabis retail evolved almost overnight.

Why? Data.

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In areas with less than desirable outdoor conditions, indoor cannabis grow houses are ideal. Growers gain control of the humidity levels, temperature, and lighting and can alter them to the precise needs of the plants to produce the healthiest growth possible, but creating these optimal environmental conditions is quite the balancing act.

Green Flower Launches GF Institute with Leading Cannabis Employers to Create First Industry-Accepted Credentials