We're here with a full-service creative design and web development agency that is normalizing the Cannabis Industry with beautiful design and professionally built web solutions. On the company blog William wrote a post: “as you begin to build the brand that will come to identify your business, here are 5 common mistakes to avoid”. We talk about relying on freelance designers. While he says freelancers are great, he said “when it comes to building the visual identity of your business, it’s risky to rely on hourly freelancers and the instability that comes along with them.” 

Next, William mentioned failing to dial in his creative process and he said it’s important to go into design utilizing a proven creative process that ensures William's ideas are communicated and captured. The next mistake he mentions was creating a brand that is not unique or identifiable. He wrote the cannabis industry in particular has a bad history of trademark issues, but it’s also important to make sure your name is unique enough to show up in search results.