Andy Baker is Senior Vice President and Global Creative Director at National Geographic Channel and Nat Geo WILD. Andy runs "The Client Blog" where he confesses, "We hire many people to help us with our print, TV and digital campaign materials. Which means that I am inevitably referred to as 'THE CLIENT.'" In this episode, we discuss where the industry is heading and how agencies and clients can come together to create the future of entertainment marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support