We're recapping Cannes Lions 2026 from the French Riviera, this time skipping the Cabernet in favor of some far more heat-approved glasses of rosé in hand. This week on Coffee, Commerce & Cabernet, Destaney and Gabi sit down with Laura, VP of Retail Media at BTR Media, for her first ever Cannes experience. They dig into how AI conversations at Cannes have evolved year over year, why the best sessions are often the ones outside your own industry (Canva, Pinterest, Female Quotient, and Sport Beach all made the cut), and the origin story of how Better AMS became BTR Media, a decision made on the streets of Cannes. Plus real talk on networking done right: LinkedIn announcements, casual coffee dates, and why booking 22 meetings in a single day is a hard no. Whether you're planning your first Cannes trip or just want the inside scoop on what actually happens between the panels, this one's for you.