Software company Adobe is well known for their products such as Photoshop and Acrobat. But how does Adobe remain the industry standard while competitors are lurking? And what does the rise of Generative-AI mean for creativity and the use of their platforms?

In this episode Klaas Weima is going to talk with Eric Hall, the SVP and CMO of digital experience business at Adobe. He leads the Go-To-Market strategy and execution for the software company.

The interview was recorded at the Lions International Festival of Creativity in Cannes.