Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.

In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.

Microsoft plays a leading role in the development and application of artificial intelligence. By integrating AI into products like Microsoft 365 (including Word, Excel, and Outlook), the company is making smart technology accessible to millions of users worldwide. Through its partnership with OpenAI, Microsoft has integrated advanced AI models—such as ChatGPT—into tools like Copilot. These innovations help businesses and individuals work more efficiently, gain insights faster, and boost creativity. Jennifer Kattula, GM and CMO of Microsoft Advertising, has been a long-time advocate for AI. We speak with Kattula during the Cannes Lions Festival.

Zespri is the world’s largest Kiwi producer selling over 180 million trays of the green fluffy fruit each year. But how does the Chief Marketing Officer at a fruit company compete with fast food chains and candy brands for consumers’ attention?

And: due to Global Warming, it has become more challenging to grow produce all over the world. How does Jiunn align his marketing efforts with the uncertainty of Zespri’s harvest?

In this episode Klaas Weima is going to talk Jiunn Shih, Chief Marketing, Innovation & Sustainability Officer at Kiwi producer Zespri.

Marketeers all over the world can’t avoid exploring the opportunities of AI. How will technology change the advertisement industry in the near future?

In this episode Klaas Weima is going to talk with Nuno Pena, global marketing director of AkzoNobel and Victoria Sjardin, former vice president marketing EMEA at the Kraft Heinz Company.

Victoria Sjardin has been around for a while and has seen buzzwords (like big data & metaverse) come and go. She believes that “brands that are being well constructed are timeless”.

Marketeer Nuno Pena (formerly AkzoNobel) explores the opportunities of the upcoming technology with a few pilots while expressing his beliefs that marketeers shouldn’t forget about sustainability.

Sir Martin Sorrell, the executive chairman of S4Capital, doesn’t like to hold on to the past and firmly believes that “data and tech will improve creativity”. But how will consumers react to new means of marketing and being ‘bombarded’ by personalized content in the near future?

In this episode Klaas Weima is going to talk with Sir Martin Sorrell, the executive chairman of creative digital content production company S4Capital on the influence of data and tech on creativity.

The interview was recorded at the Lions International Festival of Creativity in Cannes.

Athletic Brewing is in their own words the #1 non-alcoholic beer brand in the US. How does a relatively small brewing company like Athletic Brewing compete with the big boys such as AB InBev, Heineken and Carlsberg? Before joining Athletic Brewing, Andrew gained a lot of experience in the beverage market at PepsiCo and Heineken. How did the familiarity with the industry help him guide Athletic Brewing?

In this episode Klaas Weima is going to talk with Andrew Katz, CMO at Athletic Brewing about the emerging industry of non-alcoholic beverages and the cut-throat competition.

Software company Adobe is well known for their products such as Photoshop and Acrobat. But how does Adobe remain the industry standard while competitors are lurking? And what does the rise of Generative-AI mean for creativity and the use of their platforms?

In this episode Klaas Weima is going to talk with Eric Hall, the SVP and CMO of digital experience business at Adobe. He leads the Go-To-Market strategy and execution for the software company.

The interview was recorded at the Lions International Festival of Creativity in Cannes.

When it comes to Gen-Z marketing Slavka Jancikova, VP Marketing EMEA at Foot Locker, believes that ‘you should definitely avoid being inauthentic’. But how can you be genuine as a brand? Slavka joined Foot Locker in the summer of 2023 and it is her job to make the American sports shoe store chain appealing to Gen-Z. Before joining Foot Locker, Slavka had been building world class brands at Unilever, Nike and Adidas.

In this episode Klaas Weima is going to talk with Slavka Jancikova, VP Marketing EMEA at Foot Locker about Gen-Z marketing.

Soccer, or football, as the rest of the world would like to call it, is gaining popularity in the United States. How does the American national federation capitalize on the growing interest in the world’s most popular sport? And: why is the U.S. putting all this effort in hosting major events such as the FIFA’s World Cup and FIFA’s Club World Cup in the upcoming years?

In this episode of CMOtalk we have a chat with Marloes Laan, the Chief Marketing Officer at Versuni about the rebranding of the company formerly known as Philips Domestic Appliances.